“Do some homework, be a thought leader, and try to anticipate how the circumstances might be changing their business and not just in the current short term, but how is it going to change their business longterm.” – Jack Wilson in today’s Tip 427
How do you manage through a crisis?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Jack Wilson. Jack is the Director of Franchise Development at CinchIT and a Sales Rebellion coach. Here he is:
Jack Wilson: Hey there, Daily Sales Tips Community. I’m here to give you a tip about managing through chaos and crisis. As sales professionals right now we have the rare and unique opportunity to lead. And believe me, our prospects and our customers, they want and need leadership. That leadership starts by understanding that it doesn’t matter what your opinion about the current situation is. It’s time to react to the reaction. We live in an information age in which reactions and activities and behaviors change based on national sentiment, opinion, media, and social media. Because of this, we have to make sure that we’re not allowing our opinions to cloud our ability to see what’s going on in the ground. It’s the classic sons who read the tea leaves. So what does this have to do with leadership? As a sales professional, we have the finger on the pulse of many of the industries that our customers live in. So use this opportunity to have high level fought provoking conversations with the business leaders that you engage with us, prospects and customers. Instead of asking them the stale questions about how is this impacting you. Do some homework, be a thought leader, and try to anticipate how the circumstances might be changing their business and not just in the current short term, but how is it going to change their business longterm. And how can you position yourself to be a leader, to help them plan for and prepare for the road ahead.
Scott Ingram: For links to connect directly with Jack and more just click over to DailySales.Tips/427
Then be sure to come back tomorrow for another great sales tip. Thanks for listening!