{"id":1271,"date":"2019-01-26T04:30:15","date_gmt":"2019-01-26T10:30:15","guid":{"rendered":"https:\/\/top1.fm\/DailySalesTips\/?p=1271"},"modified":"2019-01-25T14:02:22","modified_gmt":"2019-01-25T20:02:22","slug":"sales-tip-7-warming-up-your-cold-outreach-ryan-frampton","status":"publish","type":"post","link":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-7-warming-up-your-cold-outreach-ryan-frampton\/","title":{"rendered":"Sales Tip 7: Warming Up Your Cold Outreach &#8211; Ryan Frampton"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/01\/Ryan-Hampton-Headshot-150x150.png\" alt=\"\" class=\"wp-image-1282 size-thumbnail alignright\" width=\"150\" height=\"150\" srcset=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/01\/Ryan-Hampton-Headshot-150x150.png 150w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/01\/Ryan-Hampton-Headshot-100x100.png 100w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/01\/Ryan-Hampton-Headshot-250x250.png 250w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/01\/Ryan-Hampton-Headshot-200x200.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>Today&#8217;s Tip #7 is from Ryan Frampton about utilizing video in sales outreach.<\/p>\n<p><strong>What do you do to warm up your cold outreach? Whether that\u2019s cold calls, cold emails or any other outreach you&#8217;re doing to prospects that don\u2019t know who you are yet?<\/strong><\/p>\n<p><a href=\"https:\/\/top1.fm\/DailySalesTips\/7-2\/#disqus_thread\">Join the discussion below<\/a> and book a time with Ryan to talk about how to use video as a sales strategy.<\/p>\n<p><a href=\"http:\/\/vidyard.com\" target=\"_blank\" rel=\"noopener\">Vidyard<\/a><br \/>\n<a href=\"https:\/\/www.vidyard.com\/govideo-for-teams\" target=\"_blank\" rel=\"noopener\">Vidyard GoVideo<\/a><br \/>\n<a href=\"https:\/\/www.ryanframpton.ca\/\" target=\"_blank\" rel=\"noopener\">ryanframpton.ca<\/a><br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/ryan-frampton-02623a100\/\" target=\"_blank\" rel=\"noopener\">Ryan on LinkedIn<\/a><\/p>\n<p><a href=\"https:\/\/calendly.com\/ryan-frampton\/30min\/\" target=\"_blank\" rel=\"noopener\"><strong>Book a meeting with Ryan to talk video\/sales!<\/strong><\/a><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/IlYrgfZWHdE\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Transcript<\/h3>\n<p>Scott Ingram: You\u2019re listening to the Daily Sales Tips Podcast, and I\u2019m your host Scott Ingram. Today\u2019s tip comes from Ryan Frampton\u00a0at Vidyard. To make his point, Ryan even recorded this tip outside on a cold day in Canada. Check it out:<\/p>\n<p>Ryan Frampton: So when I started my career I actually got a job at Vidyard where I still work today, but before I was a BDR and when I first came into the role it was super exciting. I was really wanting to make a big impact on the organization, but it was quite intimidating to start going after these c-level executives. Trying to get with the VP of marketing, the Vice President of sales, and what not, and what I started trying to do was just do normal cold calls and text-based emails all day. And what I found is that it wasn\u2019t very effective at all. So then I started trying to practice what we preach here at Vidyard and by utilizing video in sales outreach as you\u2019re often going out super cold so any way that you can warm up your outreach per se is fantastic. Especially when I\u2019m living here in Canada, so anytime I can warm up anything, I\u2019m on board. Now, what video allows you to do and how it helps your outreach to start booking more sales opportunities is it helps you convey body language, convey tonality, which as we all know there are two sides of the sale. There\u2019s the emotional side, and then there\u2019s also the logical side. The logical side is what we all pretty much have down pat as sales individuals but in terms of the emotional side. That\u2019s what\u2019s really going to drive a deal forward and a lot faster. So whenever you can bring that in through tonality and body language it makes a huge impact. It helped me break records in my first month here at Vidyard on how many meetings I booked and got the SQO for and now I\u2019m recently promoted to an account executive where I\u2019m continuing to use video in not just my self-gen prospecting, but now also walking through proposals. Being able to speak more clearly to what exactly the solution we\u2019re solving for our potential client and then even being able to revive dead opportunities as we get notifications. You understand how much of the email per se are they reading knowing the percentage of the video that they\u2019ve watched. This way you can reengage opportunities that you might have thought were dead when they watch your video, but then also you have a clearer picture on who\u2019s most engaged, and not only that, how can you make them more engaged?<\/p>\n<p>Scott Ingram: Of course Ryan also sent me a video version of this tip and I\u2019d encourage you to check that out at\u00a0<a href=\"https:\/\/top1.fm\/DailySalesTips\/7-2\/#disqus_thread\">Daily Sales Tip 7<\/a>.\u00a0That\u2019s also where you can answer today\u2019s question of the day which is: What do you do to warm up your cold outreach? Whether that\u2019s cold calls, cold emails or any other outreach you&#8217;re doing to prospects that don\u2019t know who you are yet?<\/p>\n<p>Ryan is also being super generous and has offered to spend a few minutes with anyone who\u2019d like to talk about using video in their own sales efforts. On that tip page, you\u2019ll find a link to book time with Ryan and talk directly with a guy who achieved 1400% of his first month\u2019s quota as a BDR before he got promoted into his current Account Executive role.<\/p>\n<p>Then come back tomorrow for a tip on motivation from Carole Mahoney.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s Tip #7 is from Ryan Frampton about utilizing video in sales outreach. What do you do to warm up your cold outreach? Whether that\u2019s cold calls, cold emails or any other outreach you&#8217;re doing to prospects that don\u2019t know who you are yet? Join the discussion below and book a time with Ryan to&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[40],"tags":[45,51,50],"class_list":["post-1271","post","type-post","status-publish","format-standard","has-post-thumbnail","category-daily-sales-tips","tag-cold-outreach","tag-prospecting","tag-video","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Tip 7: Warming Up Your Cold Outreach - Ryan Frampton - Daily Sales Tips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-7-warming-up-your-cold-outreach-ryan-frampton\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Tip 7: Warming Up Your Cold Outreach - Ryan Frampton - Daily Sales Tips\" \/>\n<meta property=\"og:description\" content=\"Today&#8217;s Tip #7 is from Ryan Frampton about utilizing video in sales outreach. 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