{"id":1774,"date":"2019-05-23T04:30:12","date_gmt":"2019-05-23T09:30:12","guid":{"rendered":"https:\/\/top1.fm\/DailySalesTips\/?p=1774"},"modified":"2019-06-04T02:27:37","modified_gmt":"2019-06-04T07:27:37","slug":"sales-tip-124-sales-marketing-alignment-ian-altman","status":"publish","type":"post","link":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-124-sales-marketing-alignment-ian-altman\/","title":{"rendered":"Sales Tip 124: Sales &#038; Marketing Alignment &#8211; Ian Altman"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/05\/Ian-Altman-Headshot.png?resize=150%2C150&#038;ssl=1\" alt=\"\" width=\"150\" height=\"150\" class=\"alignright wp-image-1833 size-thumbnail\" srcset=\"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/05\/Ian-Altman-Headshot.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/05\/Ian-Altman-Headshot.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/05\/Ian-Altman-Headshot.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/05\/Ian-Altman-Headshot.png?resize=250%2C250&amp;ssl=1 250w, https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/05\/Ian-Altman-Headshot.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/05\/Ian-Altman-Headshot.png?w=605&amp;ssl=1 605w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>&#8220;And every time you come up with a great message, instead of each person having to learn it, we can create that in the marketing content that you can share with your customers.&#8221; &#8211; Ian Altman in today&#8217;s Tip 124<\/p>\n<p><strong>Do you want to create your own sales &amp; marketing taskforce?<\/strong><\/p>\n<p><a href=\"http:\/\/dailysales.tips\/124\/#disqus_thread\" target=\"_blank\" rel=\"noopener noreferrer\">Join the conversation below<\/a> and learn more about Ian!<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ianaltman\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ian Altman on LinkedIn<\/a><a href=\"https:\/\/www.facebook.com\/GrowMyRevenue\"><\/a><br \/>\n<a href=\"http:\/\/IanAltman.com\" target=\"_blank\" rel=\"noopener noreferrer\">Ian Altman Website<\/a><br \/>\n<a href=\"http:\/\/SameSideSelling.com\" target=\"_blank\" rel=\"noopener noreferrer\">Same Side Selling Book<\/a><br \/>\n<a href=\"https:\/\/www.ianaltman.com\/same-side-selling-podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\">Same Side Selling Podcast<\/a><br \/>\n116: <a href=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-116-stop-calling-to-check-in-ian-altman\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stop Calling to Check-In &#8211; Ian Altman<\/a><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_yaXIJUnUeA\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Transcript<\/h3>\n<p>Scott Ingram: You\u2019re listening to the Daily Sales Tips podcast and I\u2019m your host, Scott Ingram. Ian Altman from Same Side Selling is back today. You may remember Ian from such tips as <a href=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-116-stop-calling-to-check-in-ian-altman\/\" target=\"_blank\" rel=\"noopener noreferrer\">#116<\/a> where he suggested you stop calling to check-in. He\u2019s back today with a story about sales and marketing alignment in the real world:<\/p>\n<p>Ian Altman: Hey it&#8217;s Ian Altman. Aligning sales and marketing. What does that even mean? Well, I worked for the company this week. They&#8217;re about a $20 billion organization and something fascinating happen in the lead up to working with their sales organization. The head of marketing reached out to me and said \u201cHey, we&#8217;d like to be there too, if that&#8217;s okay because we want to understand what the sales organization needs to be most effective.\u201d Meaning what can we do in the marketing organization to help them the most? And they were actively involved throughout all the discussions we were talking about Same Side Selling and how to apply it to their business with their customers. And the coolest part is towards the end of the meeting, the head of marketing said \u201cHey, would you guys be open to us setting up a task force so that we get a combination of salespeople and marketing people working together so we can find out what are the biggest problems that customers are trying to solve? So we can find out what&#8217;s the language that you&#8217;re hearing out in the street so that the marketing organization can create collateral, can create content, can create a video to support your efforts.&#8221; And every time you come up with a great message, instead of each person having to learn it, we can create that in the marketing content that you can share with your customers. So if you&#8217;re wondering what sales and marketing alignment looks like, that&#8217;s what it looks like. And if your organization isn&#8217;t doing that, well you&#8217;ve got something to work on. If you have any other questions, drop me a note to ian@ianaltman.com<\/p>\n<p>Scott Ingram: For links to all things Ian and Same Side Selling click over to <a href=\"http:\/\/dailysales.tips\/124\/#disqus_thread\" target=\"_blank\" rel=\"noopener noreferrer\">DailySales.Tips\/124<\/a> where you\u2019ll find the video version of this tip, a transcript and links to the <a href=\"https:\/\/www.ianaltman.com\/same-side-selling-podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\">Same Side Selling Podcast<\/a> and the <a href=\"http:\/\/SameSideSelling.com\" target=\"_blank\" rel=\"noopener noreferrer\">Same Side Selling book<\/a>. Then you might want to pass this tip along to your own marketing team, or better yet lead the effort to create your own sales &amp; marketing taskforce. If you do, be sure to tell Ian and I about it. We\u2019d love to hear your story.<\/p>\n<p>Thanks for listening and come back tomorrow for another great sales tip<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;And every time you come up with a great message, instead of each person having to learn it, we can create that in the marketing content that you can share with your customers.&#8221; &#8211; Ian Altman in today&#8217;s Tip 124 Do you want to create your own sales &amp; marketing taskforce? Join the conversation below&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":""},"categories":[40],"tags":[],"class_list":{"0":"post-1774","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-daily-sales-tips","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales Tip 124: Sales &amp; Marketing Alignment - Ian Altman - Daily Sales Tips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-124-sales-marketing-alignment-ian-altman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Tip 124: Sales &amp; Marketing Alignment - Ian Altman - Daily Sales Tips\" \/>\n<meta property=\"og:description\" content=\"&#8220;And every time you come up with a great message, instead of each person having to learn it, we can create that in the marketing content that you can share with your customers.&#8221; &#8211; Ian Altman in today&#8217;s Tip 124 Do you want to create your own sales &amp; marketing taskforce? 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