{"id":1817,"date":"2019-08-14T04:30:27","date_gmt":"2019-08-14T09:30:27","guid":{"rendered":"https:\/\/top1.fm\/DailySalesTips\/?p=1817"},"modified":"2019-08-14T02:13:56","modified_gmt":"2019-08-14T07:13:56","slug":"sales-tip-207-so-what-jacquelyn-nicholson","status":"publish","type":"post","link":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-207-so-what-jacquelyn-nicholson\/","title":{"rendered":"Sales Tip 207: So What? – Jacquelyn Nicholson"},"content":{"rendered":"

\"Jacquelyn” I try to always think about what is the “so what”, are the what’s in it for me factor for the prospective customer as well.” – Jacquelyn Nicholson on today’s Tip 207<\/p>\n

So What? What’s in it for the person you’re selling to?<\/strong><\/p>\n

Join the conversation below<\/a> and learn more about Jacquelyn!<\/p>\n

Jacquelyn Nicholson on LinkedIn<\/a>
\nJacquelyn Nicholson on Sales Success Stories Interview<\/a>
\nStanding on the Shoulders of Giants: Coaches, Mentors and You by Jacquelyn Nicholson<\/span><\/a>
\nSales Success Stories Book<\/a><\/p>\n

Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline:\u00a0<\/span>512-777-1442<\/strong>\u00a0or Email:\u00a0<\/span>scott@top1.fm<\/strong><\/p>\n

Transcript<\/h3>\n

Scott Ingram: You\u2019re listening to the Daily Sales Tips Podcast and I\u2019m your host, Scott Ingram. Today I thought we\u2019d continue the theme that I started off on Sunday talking about how we need to consider the buyer\u2019s experience in tip 204<\/a>. Then yesterday Jason in some ways extended that idea in tip 206<\/a> with his ideas around prospecting with cohesive messaging. This clip from my conversation with Jacquelyn Nicholson, way back in episode 8<\/a> of the Sales Success Stories podcast<\/a>, does a nice job of bringing it all together.<\/p>\n

Jacquelyn Nicholson: And then the last thing for me comes from the genesis of my career where I wasn’t always selling. Before this, I used to be the person sitting across from you, Mr. Seller, to buy something. And for me, it came down to something I call “so what”. So I would sit there and I would listen to these vendors coming in to talk to me endlessly and it was really to the point where I was sitting there you know as they blathered on and on and on about how fantastic their product or their service was and I was thinking. So what? Do you even know what I do? Do you even know what’s important to me? And so for me, I find that that’s a really a deadly mistake that sales professionals can make is going on and on. And so I try to always think about what is the “so what”, are the what’s in it for me factor for the prospective customer as well.<\/p>\n

Scott Ingram: If you want more from Jacquelyn you\u2019ve got several options. You can listen to our original interview. You can join the listener list at DailySales.Tips<\/a> and get access to the video of her presentation at last year\u2019s Sales Success Summit titled: Standing on the Shoulders of Giants: Coaches, Mentors and You<\/a> OR you can pick up a copy of the Sales Success Stories book<\/a> and read the three stories she contributed to that. Links to all of those and more are available for you at DailySales.Tips\/207<\/a> where you\u2019re always welcome to leave a comment and share your thoughts.<\/p>\n

Thanks for listening. Be sure to come back tomorrow for another great sales tip!<\/p>\n","protected":false},"excerpt":{"rendered":"

” I try to always think about what is the “so what”, are the what’s in it for me factor for the prospective customer as well.” – Jacquelyn Nicholson on today’s Tip 207 So What? What’s in it for the person you’re selling to? Join the conversation below and learn more about Jacquelyn! Jacquelyn Nicholson…<\/p>\n","protected":false},"author":2,"featured_media":69,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":""},"categories":[40],"tags":[],"class_list":{"0":"post-1817","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-daily-sales-tips","8":"entry"},"yoast_head":"\nSales Tip 207: So What? - Jacquelyn Nicholson - Daily Sales Tips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-207-so-what-jacquelyn-nicholson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Tip 207: So What? - Jacquelyn Nicholson - Daily Sales Tips\" \/>\n<meta property=\"og:description\" content=\"” I try to always think about what is the “so what”, are the what’s in it for me factor for the prospective customer as well.” – Jacquelyn Nicholson on today’s Tip 207 So What? 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