{"id":2069,"date":"2019-07-28T04:30:58","date_gmt":"2019-07-28T09:30:58","guid":{"rendered":"https:\/\/top1.fm\/DailySalesTips\/?p=2069"},"modified":"2019-07-25T23:16:27","modified_gmt":"2019-07-26T04:16:27","slug":"sales-tip-190-leverage-social-dynamics-and-social-groups-to-sell-more","status":"publish","type":"post","link":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-190-leverage-social-dynamics-and-social-groups-to-sell-more\/","title":{"rendered":"Sales Tip 190: Leverage Social Dynamics and Social Groups to Sell More"},"content":{"rendered":"

\"Scott“I\u2019m going to recap his tip and add a couple of additional thoughts but a huge shoutout and thanks to Raul in El Paso for sharing this idea. ” – Scott Ingram in today’s Tip 190<\/p>\n

What do you think? Have you been able to leverage a similar strategy to win in your market?<\/strong><\/p>\n

Join the conversation below<\/a> and share your ideas too!<\/p>\n

2019 Sales Success Summit<\/a>
\nSales Success Stories Book – Volume 2<\/a>
\nSales Success Stories Book<\/a>
\nB2B Sales Mentors Book<\/a>
\nSales Success Stories<\/a><\/p>\n

Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442<\/strong> or Email: scott@top1.fm<\/strong><\/p>\n

Transcript<\/h3>\n

Scott Ingram: You\u2019re listening to the Daily Sales Tips podcast and I\u2019m your host, Scott Ingram. Today\u2019s tip comes from a listener who left a message on the Sales Success Hotline at 512-777-1442<\/strong>. In this case, the audio wasn\u2019t great so I\u2019m going to recap his tip and add a couple of additional thoughts but a huge shoutout and thanks to Raul in El Paso for sharing this idea. He suggests that within different industries there are always different social groups and a lot of the time those groups will purchase together. A lot of the time we\u2019ll focus on the biggest customers and try to go after those that offer the largest revenue potential. Raul suggests that you may want to look at this differently and consider a different market penetration strategy where you look for the real influencers in that broader industry social group. They may not be the largest company, but they may help you win the next 5 or 6 deals that much more quickly and easily because of the relationships you\u2019re able to build. Ironically Raul works in the fast-food services space and almost this exact same story with some real numbers and breakdowns is available in the Sales Success Stories book<\/a> in story #56 by George Penyak on \u201cUnderstanding an Opportunity\u2019s True Value.\u201d George sells in a very similar environment and walks through how he attacked his territory and had a ton of success by leveraging these same social dynamics. It\u2019s not just restaurant chains though. I see this same dynamic play out all the time at the Enterprise level with the Fortune 500. In a lot of ways, I feel like the Fortune 500 are like lemmings. It can be a real challenge to get that first one or two, but once you\u2019ve got a highly referenceable client like that. I\u2019ve found that it gets easier and easier to sell to others. What do you think? Have you been able to leverage a similar strategy to win in your market?<\/p>\n

We\u2019d love to hear from you. Jump over to DailySales.Tips\/190<\/a> and leave a comment. Then be a hero like Raul and call the Sales Success Hotline with your own tip at 512-777-1442<\/strong>.<\/p>\n

Thanks for listening and being a part of this community.<\/p>\n","protected":false},"excerpt":{"rendered":"

“I\u2019m going to recap his tip and add a couple of additional thoughts but a huge shoutout and thanks to Raul in El Paso for sharing this idea. ” – Scott Ingram in today’s Tip 190 What do you think? Have you been able to leverage a similar strategy to win in your market? Join…<\/p>\n","protected":false},"author":2,"featured_media":1141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":""},"categories":[40],"tags":[],"class_list":{"0":"post-2069","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-daily-sales-tips","8":"entry"},"yoast_head":"\nSales Tip 190: Leverage Social Dynamics and Social Groups to Sell More - Daily Sales Tips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-190-leverage-social-dynamics-and-social-groups-to-sell-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Tip 190: Leverage Social Dynamics and Social Groups to Sell More - Daily Sales Tips\" \/>\n<meta property=\"og:description\" content=\"“I\u2019m going to recap his tip and add a couple of additional thoughts but a huge shoutout and thanks to Raul in El Paso for sharing this idea. ” – Scott Ingram in today’s Tip 190 What do you think? 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