{"id":2256,"date":"2019-10-01T04:30:30","date_gmt":"2019-10-01T09:30:30","guid":{"rendered":"https:\/\/top1.fm\/DailySalesTips\/?p=2256"},"modified":"2019-09-30T21:47:09","modified_gmt":"2019-10-01T02:47:09","slug":"sales-tips-255-breaking-through-the-intense-noise-vincent-matano","status":"publish","type":"post","link":"https:\/\/top1.fm\/DailySalesTips\/sales-tips-255-breaking-through-the-intense-noise-vincent-matano\/","title":{"rendered":"Sales Tips 255: Breaking Through the Intense Noise &#8211; Vincent Matano"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/10\/Vincent-Matano-Headshot-150x150.png\" alt=\"\" width=\"150\" height=\"150\" class=\"alignright size-thumbnail wp-image-2266\" srcset=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/10\/Vincent-Matano-Headshot-150x150.png 150w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/10\/Vincent-Matano-Headshot-300x300.png 300w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/10\/Vincent-Matano-Headshot-100x100.png 100w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/10\/Vincent-Matano-Headshot-250x250.png 250w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/10\/Vincent-Matano-Headshot-200x200.png 200w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/10\/Vincent-Matano-Headshot.png 460w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>&#8220;It&#8217;s all about just finding a way to break through all this intense noise and breakthrough their email inbox to grab their attention.&#8221; &#8211; Vincent Matano in today&#8217;s Tip 255<\/p>\n<p><strong>How do you breakthrough their email inbox to grab their attention?<\/strong><\/p>\n<p><a href=\"http:\/\/dailysales.tips\/255\/#disqus_thread\" target=\"_blank\" rel=\"noopener noreferrer\">Join the conversation below<\/a> and check the full interview with Vincent!<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/vincentmatano\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vincent Matano on LinkedIn<\/a><br \/>\n<a href=\"https:\/\/top1.fm\/episode-78-new-school-selling-with-old-school-hustle-vincent-matano\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vincent Matano on Sales Success Stories Interview<\/a><br \/>\n<a href=\"https:\/\/www.demandbase.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Demandbase<\/a><\/p>\n<p>Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: <strong>512-777-1442<\/strong> or Email: <strong>scott@top1.fm<\/strong><\/p>\n<h3>Transcript<\/h3>\n<p>Scott Ingram: You\u2019re listening to the Daily Sales Tips podcast and I\u2019m your host, Scott Ingram. Today I\u2019ve got a clip for you from the latest episode on my Sales Success Stories podcast that just released today. Vincent Matano is the #1 Sales Development Rep at Demandbase and just took home the BEAST award from David Dulany\u2019s Sales Development Conference. There\u2019s close to an hour of greatness in our full conversation today, but here\u2019s just a quick excerpt to give you a taste:<\/p>\n<p>Vincent Matano: I am an email first sales I went rep. I know that&#8217;s very stereotypical nowadays everyone says sales reps are scared of the phone. Not scared of the phone, I just think that email is, I have seen a lot of success with this, so I&#8217;m very heavy on email, but I don&#8217;t just stick to email. I think that&#8217;s where the part of getting creative is. You know, if the email is not working, find a different channel, use phone, right? If the phone&#8217;s not working, find a different channel, send a gift. What I like to do is send a gift over with a nice handwritten note, and even if your company doesn&#8217;t have a service that allows you to do to deliver gifts, a handwritten note goes a long way and I found them being super, super effective just by writing a handwritten note referencing. The same way you&#8217;re customizing your email, throw that in a handwritten note and it&#8217;s guaranteed a response just because they&#8217;re getting that. They&#8217;re feeling the physical touch of the card. They&#8217;re seeing that you took the time to not only research the company and themselves, but you&#8217;re taking the time to actually handwrite a note, stamp it and bring it to a post office. So those are just things that go a really long way. You know, leveraging video, doing Vidyards. There&#8217;s a whole host of things that you can do to get creative. I would say the most creative thing that I&#8217;ve done was reaching out to one of my accounts, couldn&#8217;t get in touch with one of the CMO&#8217;s. I actually sent him a show in the mail and said with a handwritten note and said; \u201chope this gets my foot in the door. You still didn&#8217;t open my emails\u201d so I was like \u201cAw man, what do I do?\u201d So I actually created a Vidyard, tweeted it to him and he got back to me via email. It&#8217;s like \u201clove the idea. I love the show.\u201d So it&#8217;s all about just finding a way to break through all this intense noise and breakthrough their email inbox to grab their attention.<\/p>\n<p>Scott Ingram: For links to everything including Vincent\u2019s <a href=\"https:\/\/top1.fm\/episode-78-new-school-selling-with-old-school-hustle-vincent-matano\/\" target=\"_blank\" rel=\"noopener noreferrer\">full interview<\/a> on <a href=\"http:\/\/top1.fm\" target=\"_blank\" rel=\"noopener noreferrer\">Sales Success Stories<\/a>, just click over to <a href=\"http:\/\/dailysales.tips\/255\/#disqus_thread\" target=\"_blank\" rel=\"noopener noreferrer\">DailySales.Tips\/255<\/a>, but hopefully you\u2019re already subscribed to the podcast as well. If you\u2019re not, what are you waiting for? Pause this tip in your podcast app. First, make sure you\u2019re subscribed here and then do a search for <a href=\"http:\/\/top1.fm\" target=\"_blank\" rel=\"noopener noreferrer\">Sales Success Stories<\/a> and subscribe to that as well. If you\u2019re already subscribed to both, I\u2019d love it if you\u2019d take a minute to write a quick review. What do you like the most about these shows?<\/p>\n<p>Once you\u2019ve done that. Be sure to come back tomorrow for another great sales tip!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;It&#8217;s all about just finding a way to break through all this intense noise and breakthrough their email inbox to grab their attention.&#8221; &#8211; Vincent Matano in today&#8217;s Tip 255 How do you breakthrough their email inbox to grab their attention? Join the conversation below and check the full interview with Vincent! Vincent Matano on&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[40],"tags":[],"class_list":["post-2256","post","type-post","status-publish","format-standard","has-post-thumbnail","category-daily-sales-tips","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Tips 255: Breaking Through the Intense Noise - Vincent Matano - Daily Sales Tips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/top1.fm\/DailySalesTips\/sales-tips-255-breaking-through-the-intense-noise-vincent-matano\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Tips 255: Breaking Through the Intense Noise - Vincent Matano - Daily Sales Tips\" \/>\n<meta property=\"og:description\" content=\"&#8220;It&#8217;s all about just finding a way to break through all this intense noise and breakthrough their email inbox to grab their attention.&#8221; &#8211; Vincent Matano in today&#8217;s Tip 255 How do you breakthrough their email inbox to grab their attention? 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