{"id":2444,"date":"2020-02-12T04:30:41","date_gmt":"2020-02-12T10:30:41","guid":{"rendered":"https:\/\/top1.fm\/DailySalesTips\/?p=2444"},"modified":"2020-02-12T04:48:41","modified_gmt":"2020-02-12T10:48:41","slug":"sales-tip-389-breaking-through-to-the-c-suite-stu-heinecke","status":"publish","type":"post","link":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-389-breaking-through-to-the-c-suite-stu-heinecke\/","title":{"rendered":"Sales Tip 389: Breaking Through to the C-Suite – Stu Heinecke"},"content":{"rendered":"

\"\"“Visual metaphors are an excellent device for breaking through because they express a key thought the executive may find valuable.” – Stu Heinecke in today’s Tip 389<\/p>\n

How you break through to the C-Suite?<\/strong><\/p>\n

Join the conversation below<\/a> and learn more about Stu!<\/p>\n

Stu\u2019s Website<\/a>
\nStu’s Email Address<\/a>
\nStu Heinecke on LinkedIn<\/a>
\nHow to Get a Meeting with Anyone<\/a>
\nGet the Meeting!<\/a><\/p>\n

Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442<\/strong> or Email: scott@top1.fm<\/strong><\/p>\n

Transcript<\/h3>\n

Scott Ingram: You\u2019re listening to the Daily Sales Tips podcast and I\u2019m your host, Scott Ingram. Today\u2019s tip comes from Stu Heinecke, author of How to Get a Meeting with Anyone and Get the Meeting! Stu is a hall of fame-nominated marketer, one of the Wall Street Journal cartoonists and, as the American Marketing Association just said, the \u201cFather of Contact Marketing.\u201d Sales teams all over the world are using Contact Marketing to break through to their top prospects and accounts faster and far more effectively, so you\u2019re going to want to lean in and give this a listen:<\/p>\n

Stu Heinecke: Hi, I\u2019m Stu Heinecke, author of How to Get a Meeting with Anyone and my new book, Get the Meeting. If you can\u2019t get meetings you can\u2019t sell. But breaking through to the C-Suite, and top prospects and accounts can often be challenging. So here\u2019s my sales tip for the day:<\/p>\n

C-suite executives are busy, so make sure when you reach out, you have something useful and relevant to say\u2014which is definitely not a pitch. It\u2019s best if you use an insightful way to deliver valuable insights. And don\u2019t just call and say, \u201cHey I have an insight.\u201dBecause that’s definitely not gonna work. Find a clever way to deliver it and get their attention. Visual metaphors are an excellent device for breaking through because they express a key thought the executive may find valuable. Another device\u2014one I use all the time because I\u2019m also a Wall Street Journal cartoonist\u2014is to send a cartoon. If they laugh, they\u2019re getting my point. And it\u2019s powerful. Whatever you do, leave the prospects thinking, \u201cWow, I love the way you think.\u201d Do that and you\u2019re sure to break through a lot more often.<\/p>\n

Scott Ingram: As always you\u2019ll find links to all things Stu Heinecke at DailySales.Tips\/389<\/a> and if you\u2019ve got a story to share on how you broke through to the C-Suite. Email Stu and I. The first ten people who do will get a signed copy of his latest book: Get the Meeting! You\u2019ll find Stu\u2019s email address<\/a> and a link to his website<\/a> where you can get a free preview of the book at DailySales.Tips\/389<\/a><\/p>\n

Once you\u2019ve done that. Be sure to come back tomorrow for another great sales tip. Thanks for listening!<\/p>\n","protected":false},"excerpt":{"rendered":"

“Visual metaphors are an excellent device for breaking through because they express a key thought the executive may find valuable.” – Stu Heinecke in today’s Tip 389 How you break through to the C-Suite? Join the conversation below and learn more about Stu! 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