{"id":2869,"date":"2020-05-29T04:30:20","date_gmt":"2020-05-29T09:30:20","guid":{"rendered":"https:\/\/top1.fm\/DailySalesTips\/?p=2869"},"modified":"2020-05-29T02:11:46","modified_gmt":"2020-05-29T07:11:46","slug":"sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh","status":"publish","type":"post","link":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/","title":{"rendered":"Sales Tip 496: Cold Emails: The 3×3 Rule – Armand Farrokh"},"content":{"rendered":"

\"\"“Stop writing long emails.” – Armand Farrokh in today’s Tip 496<\/p>\n

Are you writing long emails too?<\/strong><\/p>\n

Join the conversation below<\/a> and learn more about Armand.<\/p>\n

Armand Farrokh on LinkedIn<\/a>
\n30 Minutes to President\u2019s Club Podcast<\/a>
\nCarta<\/a>
\nSubmit a Sales Tip<\/a><\/p>\n

Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442<\/strong> or Email: scott@top1.fm<\/strong><\/p>\n

Transcript<\/h3>\n

Scott Ingram: You\u2019re listening to the Daily Sales Tips podcast and I\u2019m your host, Scott Ingram. Today\u2019s tip comes from Armand Farrokh. Armand is a Director of Sales at Carta<\/a> and Host of the 30 Minutes to President\u2019s Club Podcast<\/a>. Here he is:<\/p>\n

Armand Farrokh: Hey everybody. This is Armand Farrokh, the Director of Sales at Carta and the host of the 30 Minutes to President’s Club podcast. And today we’re going to take us a little bit of a step away from cold calls, which is my favorite thing to talk about and we’re going to go into cold emails.<\/p>\n

And so I see way, way, way, way too many long emails going out, guys. I get bombarded with cold email or selling random SAAS solutions and I swear that they send me these long Shakespearean essays and I don’t care.<\/p>\n

I’ll ask you this, have you ever seen an executive reply back with a similarly sized Shakespeare at essay? Never happens. And so we have a rule that we live and die by. It is the three by three rules. Three bodies of texts, no more than three lines each when reading on your phone. It’s also known as the one scroll rule.<\/p>\n

If you have to scroll more than one time to read an email on your phone, don’t send out the email. You are using the wrong form for communication for that long of a message. There is no way in heck people are actually going to listen that.<\/p>\n

So the way it would look is it’s context, value, ask.<\/p>\n

Context. You lead up front in that first body of texts with exactly what you know about them. Same thing with the cold call you lead with your number one buyer trigger. \u201cHey, I noticed you raised around.\u201d \u201cHey, I noticed you grew by X amount and typically people have X types of problems.\u201d The middle body is the value and so you tie, you bridge that context to the problem that you tend to solve for people in that context.<\/p>\n

So context, value. Third pieces asked and don’t have these crazy convoluted asks. It’s super, super simple. You’re simply asking for a time to see if we can help you solve that problem and that’s it. Context, Value, Ask. Three by three. Stop writing long emails. That’s it, guys.<\/p>\n

Scott Ingram: This is actually just part one of a 3 part series of tips that Armand sent over. So make sure you\u2019re subscribed to this podcast so you don\u2019t miss parts 2 and 3 that we\u2019ll be releasing about a week apart. Then go subscribe to the 30 Minutes to President\u2019s Club Podcast<\/a> that Armand hosts with Nick Cegelski. Their format is killer. You\u2019ll find links to do that and connect with Armand at DailySales.Tips\/496<\/a><\/p>\n

When you\u2019re done doing that. Be sure to come back tomorrow for another great sales tip. Thanks for listening!<\/p>\n","protected":false},"excerpt":{"rendered":"

“Stop writing long emails.” – Armand Farrokh in today’s Tip 496 Are you writing long emails too? Join the conversation below and learn more about Armand. Armand Farrokh on LinkedIn 30 Minutes to President\u2019s Club Podcast Carta Submit a Sales Tip Have feedback? Want to share a sales tip? Call or text the Sales Success…<\/p>\n","protected":false},"author":2,"featured_media":2981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":""},"categories":[40],"tags":[],"class_list":{"0":"post-2869","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-daily-sales-tips","8":"entry"},"yoast_head":"\nSales Tip 496: Cold Emails: The 3x3 Rule - Armand Farrokh - Daily Sales Tips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Tip 496: Cold Emails: The 3x3 Rule - Armand Farrokh - Daily Sales Tips\" \/>\n<meta property=\"og:description\" content=\"“Stop writing long emails.” – Armand Farrokh in today’s Tip 496 Are you writing long emails too? Join the conversation below and learn more about Armand. Armand Farrokh on LinkedIn 30 Minutes to President\u2019s Club Podcast Carta Submit a Sales Tip Have feedback? Want to share a sales tip? Call or text the Sales Success...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Sales Tips\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-29T09:30:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-29T07:11:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/05\/Armand-Farrokh.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Scott Ingram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ScottIngram\" \/>\n<meta name=\"twitter:site\" content=\"@DailySales_Tips\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Ingram\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/\",\"url\":\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/\",\"name\":\"Sales Tip 496: Cold Emails: The 3x3 Rule - Armand Farrokh - Daily Sales Tips\",\"isPartOf\":{\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/05\/Armand-Farrokh.jpg?fit=500%2C500&ssl=1\",\"datePublished\":\"2020-05-29T09:30:20+00:00\",\"dateModified\":\"2020-05-29T07:11:46+00:00\",\"author\":{\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/#\/schema\/person\/269f371a9450426541cdda80397a8548\"},\"breadcrumb\":{\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/05\/Armand-Farrokh.jpg?fit=500%2C500&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/05\/Armand-Farrokh.jpg?fit=500%2C500&ssl=1\",\"width\":500,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/top1.fm\/DailySalesTips\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sales Tip 496: Cold Emails: The 3×3 Rule – Armand Farrokh\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/#website\",\"url\":\"https:\/\/top1.fm\/DailySalesTips\/\",\"name\":\"Daily Sales Tips\",\"description\":\"A Daily Podcast and Blog for B2B Sales Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/top1.fm\/DailySalesTips\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/#\/schema\/person\/269f371a9450426541cdda80397a8548\",\"name\":\"Scott Ingram\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g\",\"caption\":\"Scott Ingram\"},\"sameAs\":[\"https:\/\/top1.fm\",\"https:\/\/x.com\/ScottIngram\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sales Tip 496: Cold Emails: The 3x3 Rule - Armand Farrokh - Daily Sales Tips","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/","og_locale":"en_US","og_type":"article","og_title":"Sales Tip 496: Cold Emails: The 3x3 Rule - Armand Farrokh - Daily Sales Tips","og_description":"“Stop writing long emails.” – Armand Farrokh in today’s Tip 496 Are you writing long emails too? Join the conversation below and learn more about Armand. Armand Farrokh on LinkedIn 30 Minutes to President\u2019s Club Podcast Carta Submit a Sales Tip Have feedback? Want to share a sales tip? Call or text the Sales Success...","og_url":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/","og_site_name":"Daily Sales Tips","article_published_time":"2020-05-29T09:30:20+00:00","article_modified_time":"2020-05-29T07:11:46+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/05\/Armand-Farrokh.jpg","type":"image\/jpeg"}],"author":"Scott Ingram","twitter_card":"summary_large_image","twitter_creator":"@ScottIngram","twitter_site":"@DailySales_Tips","twitter_misc":{"Written by":"Scott Ingram","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/","url":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/","name":"Sales Tip 496: Cold Emails: The 3x3 Rule - Armand Farrokh - Daily Sales Tips","isPartOf":{"@id":"https:\/\/top1.fm\/DailySalesTips\/#website"},"primaryImageOfPage":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/#primaryimage"},"image":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/05\/Armand-Farrokh.jpg?fit=500%2C500&ssl=1","datePublished":"2020-05-29T09:30:20+00:00","dateModified":"2020-05-29T07:11:46+00:00","author":{"@id":"https:\/\/top1.fm\/DailySalesTips\/#\/schema\/person\/269f371a9450426541cdda80397a8548"},"breadcrumb":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/#primaryimage","url":"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/05\/Armand-Farrokh.jpg?fit=500%2C500&ssl=1","contentUrl":"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/05\/Armand-Farrokh.jpg?fit=500%2C500&ssl=1","width":500,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-496-cold-emails-the-3x3-rule-armand-farrokh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/top1.fm\/DailySalesTips\/"},{"@type":"ListItem","position":2,"name":"Sales Tip 496: Cold Emails: The 3×3 Rule – Armand Farrokh"}]},{"@type":"WebSite","@id":"https:\/\/top1.fm\/DailySalesTips\/#website","url":"https:\/\/top1.fm\/DailySalesTips\/","name":"Daily Sales Tips","description":"A Daily Podcast and Blog for B2B Sales Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/top1.fm\/DailySalesTips\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/top1.fm\/DailySalesTips\/#\/schema\/person\/269f371a9450426541cdda80397a8548","name":"Scott Ingram","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/top1.fm\/DailySalesTips\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g","caption":"Scott Ingram"},"sameAs":["https:\/\/top1.fm","https:\/\/x.com\/ScottIngram"]}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/05\/Armand-Farrokh.jpg?fit=500%2C500&ssl=1","_links":{"self":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/posts\/2869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/comments?post=2869"}],"version-history":[{"count":0,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/posts\/2869\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/media\/2981"}],"wp:attachment":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/media?parent=2869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/categories?post=2869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/tags?post=2869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}