{"id":2878,"date":"2020-05-07T04:30:20","date_gmt":"2020-05-07T09:30:20","guid":{"rendered":"https:\/\/top1.fm\/DailySalesTips\/?p=2878"},"modified":"2020-05-20T01:41:54","modified_gmt":"2020-05-20T06:41:54","slug":"sales-tip-474-your-tech-will-not-help-you-sell-jeff-bajorek","status":"publish","type":"post","link":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-474-your-tech-will-not-help-you-sell-jeff-bajorek\/","title":{"rendered":"Sales Tip 474: Your Tech Will Not Help You Sell &#8211; Jeff Bajorek"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/02\/Jeff-Headphones.png?resize=150%2C150&#038;ssl=1\" alt=\"\" width=\"150\" height=\"150\" class=\"alignright wp-image-1526 size-thumbnail\" srcset=\"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/02\/Jeff-Headphones.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/02\/Jeff-Headphones.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/02\/Jeff-Headphones.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/02\/Jeff-Headphones.png?resize=250%2C250&amp;ssl=1 250w, https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/02\/Jeff-Headphones.png?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/02\/Jeff-Headphones.png?w=350&amp;ssl=1 350w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>&#8220;Tech can help you sell if you know how to sell first.&#8221; &#8211; Jeff Bajorek in today&#8217;s Tip 474<\/p>\n<p><strong>Does your tech help you sell?<\/strong><\/p>\n<p><a href=\"http:\/\/dailysales.tips\/442\/#disqus_thread\" target=\"_blank\" rel=\"noopener noreferrer\">Join the conversation below<\/a> and grab Jeff\u2019s new book: Rethink The Way You Sell &#8211; When It Goes Sideways.<\/p>\n<p><a href=\"https:\/\/www.jeffbajorek.com\/sideways\" target=\"_blank\" rel=\"noopener noreferrer\">Rethink The Way You Sell: When It Goes Sideways<\/a><br \/>\n<a href=\"https:\/\/www.jeffbajorek.com\/rethink-community\" target=\"_blank\" rel=\"noopener noreferrer\">Rethink The Way You Sell Community<\/a><br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/jeffbajorek\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jeff\u2019Bajorek on LinkedIn<\/a><br \/>\n<a href=\"https:\/\/www.youtube.com\/c\/JeffBajorek\" target=\"_blank\" rel=\"noopener noreferrer\">Jeff\u2019Bajorek on YouTube<\/a><a href=\"https:\/\/twitter.com\/jeffbajorek\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><br \/>\n<a href=\"https:\/\/www.thewhyandthebuy.libsyn.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Why And The Buy Podcast<\/a><\/p>\n<p>Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: <strong>512-777-1442<\/strong> or Email: <strong>scott@top1.fm<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/lq0PkJgl-Sw\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Transcript<\/h3>\n<p>Scott Ingram: You\u2019re listening to the Daily Sales Tips podcast and I\u2019m your host, Scott Ingram. Today, Jeff Bajorek is back with another tip, and he\u2019s also just released a great new little book called: <a href=\"https:\/\/www.jeffbajorek.com\/sideways\" target=\"_blank\" rel=\"noopener noreferrer\">Rethink The Way You Sell: When It Goes Sideways<\/a>. I\u2019ll tell you where you can get it after Jeff\u2019s thought for today:<\/p>\n<p>Jeff Bajorek: Your tech will not help you sell. Listen to me very clearly. Your tech will not help you sell. I have a golf buddy who likes to say that there&#8217;s never been a bad golf swing that couldn&#8217;t be cured by a new driver. Think about that. It always makes you feel good to have some new tool in your hand, some new way to enable you to do that thing that you so desperately want to do but can&#8217;t seem to get right. And every day there are salespeople signing up to spend more money on more tools that will help them reach more people. Five, six, $700 a month, a thousand dollars a month sometimes for reps to use all the tools at their disposal to reach the masses. And way too many of those salespeople cannot sell to an engaged customer who was sitting right in front of them. Wouldn&#8217;t be able to do it because the focus is on the wrong thing. The focus is on the tech stack, not on your messaging, not on your product-market fit, not on the basics cause all of the basics are boring. Who wants to deal with fundamentals in a time when I can have transcription tools for videos and I can have CRM systems not going to have marketing automation tools and all kinds of apps at my disposal that will help me reach a thousand people in the time it used to take me to reach one. The problem is if you&#8217;re trying to sell to a thousand people when you can&#8217;t sell to one, you&#8217;re reaching people ineffectively. So now you&#8217;re more efficiently being ineffective. Think about that. I&#8217;m a big fan of tech. I use a lot of tech. My tech stack is several hundred dollars a month, but you know what I get right before I do that stuff? The fundamentals of actually selling. Tech can help you sell if you know how to sell first. Beyond that, tech just helps you scale. So think about that first. Are you trying to scale something that is ineffective, or are you getting the basics and the fundamentals right first?<\/p>\n<p>Scott Ingram: To grab Jeff\u2019s new book: Rethink The Way You Sell &#8211; When It Goes Sideways, just go to <a href=\"http:\/\/jeffbajorek.com\/sideways\" target=\"_blank\" rel=\"noopener noreferrer\">jeffbajorek.com\/sideways<\/a>, or as always we\u2019ll have that link and several others, including the video version of Jeff\u2019s tip and a transcript at <a href=\"http:\/\/DailySales.Tips\/474\" target=\"_blank\" rel=\"noopener noreferrer\">DailySales.Tips\/474<\/a><\/p>\n<p>Once you\u2019ve started to dig into some of those basic fundamentals that Jeff is always talking about in his book. Be sure to come back tomorrow for another great sales tip. Thanks for listening!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Tech can help you sell if you know how to sell first.&#8221; &#8211; Jeff Bajorek in today&#8217;s Tip 474 Does your tech help you sell? Join the conversation below and grab Jeff\u2019s new book: Rethink The Way You Sell &#8211; When It Goes Sideways. Rethink The Way You Sell: When It Goes Sideways Rethink The&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":""},"categories":[40],"tags":[],"class_list":{"0":"post-2878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-daily-sales-tips","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales Tip 474: Your Tech Will Not Help You Sell - Jeff Bajorek - Daily Sales Tips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-474-your-tech-will-not-help-you-sell-jeff-bajorek\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Tip 474: Your Tech Will Not Help You Sell - Jeff Bajorek - Daily Sales Tips\" \/>\n<meta property=\"og:description\" content=\"&#8220;Tech can help you sell if you know how to sell first.&#8221; &#8211; Jeff Bajorek in today&#8217;s Tip 474 Does your tech help you sell? 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