{"id":3040,"date":"2020-06-30T04:30:56","date_gmt":"2020-06-30T09:30:56","guid":{"rendered":"https:\/\/top1.fm\/DailySalesTips\/?p=3040"},"modified":"2020-06-30T01:02:57","modified_gmt":"2020-06-30T06:02:57","slug":"sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod","status":"publish","type":"post","link":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/","title":{"rendered":"Sales Tip 528: Compelling Presentations (The Big 5) &#8211; Lisa McLeod"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/04\/Lisa-McLeod-Headshot--150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" class=\"alignright size-thumbnail wp-image-2953\" srcset=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/04\/Lisa-McLeod-Headshot--150x150.jpg 150w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/04\/Lisa-McLeod-Headshot--100x100.jpg 100w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/04\/Lisa-McLeod-Headshot--250x250.jpg 250w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/04\/Lisa-McLeod-Headshot--200x200.jpg 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>&#8220;If you incorporate those things into your presentations and proposals, you&#8217;ll be more relevant, you&#8217;ll be more compelling and you&#8217;ll generate more urgency.&#8221; &#8211; Lisa McLeod in today&#8217;s Tip 528<\/p>\n<p><strong>How will you make your presentations and proposals more compelling to the customers?<\/strong><\/p>\n<p><a href=\"http:\/\/dailysales.tips\/528\/#disqus_thread\" target=\"_blank\" rel=\"noopener noreferrer\">Join the conversation below<\/a> and learn more about Lisa.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/lisaearlemcleod\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lisa McLeod on LinkedIn<\/a><br \/>\n<a href=\"https:\/\/twitter.com\/LisaEarleMcLeod\">Lisa McLeod on Twitter<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/LisaEMcLeod\/\">Lisa McLeod on Facebook<\/a><br \/>\n<a href=\"https:\/\/www.amazon.com\/Selling-Noble-Purpose-Drive-Revenue-ebook\/dp\/B008KPM424\" target=\"_blank\" rel=\"noopener noreferrer\">Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud<\/a><br \/>\n<a href=\"http:\/\/DailySales.Tips\/submit\" target=\"_blank\" rel=\"noopener noreferrer\">Submit a Sales Tip<\/a><\/p>\n<p>Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: <strong>512-777-1442<\/strong> or Email: <strong>scott@top1.fm<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"724\" height=\"409\" src=\"https:\/\/www.youtube.com\/embed\/kgzEguyYGdg\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Transcript<\/h3>\n<p>Scott Ingram: You\u2019re listening to the Daily Sales Tips podcast and I\u2019m your host, Scott Ingram. Today\u2019s tip comes from the incredible Lisa McLeod and she\u2019s self introducing, so I\u2019ll just let her take it away:<\/p>\n<p>Lisa McLeod: Hi, I&#8217;m Lisa McLeod. I&#8217;m the author of Selling with Noble Purpose. And I want to give you a quick sales tip that will make your presentations and proposals more compelling to the customers. We call these the big five. Five words that you can use to organize any presentation or any proposal that will make it land with customers. And these five words. First, environment. In any presentation or proposal, make sure you summarize the customer&#8217;s environment, not your product, but what&#8217;s actually going on in their marketplace. That tells them, \u201cOh, this person really gets it.\u201c Then, state the customer&#8217;s goals. The customer&#8217;s goals or not they want a smooth implementation. There&#8217;s some business objectives that they&#8217;re really trying to accomplish. More market share, more stickiness with their customers, whatever it may be. State the customer&#8217;s goals. Then state their challenges. What are the challenges they face along the way to accomplishing these things? That gets you in the customer on the same page. And then after you&#8217;ve described your wonderful solution, make sure you show the customer what success looks like and what lack of success. You want your customer thinking, \u201cIf we do this, here&#8217;s what can happen, and if we don&#8217;t, here&#8217;s the risk.\u201d So the big five environment goals, challenges, what success looks like, and what lack of success looks like. If you incorporate those things into your presentations and proposals, you&#8217;ll be more relevant, you&#8217;ll be more compelling and you&#8217;ll generate more urgency.<\/p>\n<p>Scott Ingram: For more about Lisa and for a link to her book: \u201c<a href=\"https:\/\/www.amazon.com\/Selling-Noble-Purpose-Drive-Revenue-ebook\/dp\/B008KPM424\" target=\"_blank\" rel=\"noopener noreferrer\">Selling with Noble Purpose<\/a>\u201d just click over to <a href=\"http:\/\/DailySales.Tips\/528\" target=\"_blank\" rel=\"noopener noreferrer\">DailySales.Tips\/528<\/a><br \/>\nOnce you\u2019ve done that. Be sure to come back tomorrow for another great sales tip. Thanks for listening!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;If you incorporate those things into your presentations and proposals, you&#8217;ll be more relevant, you&#8217;ll be more compelling and you&#8217;ll generate more urgency.&#8221; &#8211; Lisa McLeod in today&#8217;s Tip 528 How will you make your presentations and proposals more compelling to the customers? Join the conversation below and learn more about Lisa. Lisa McLeod on&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[40],"tags":[],"class_list":["post-3040","post","type-post","status-publish","format-standard","has-post-thumbnail","category-daily-sales-tips","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Tip 528: Compelling Presentations (The Big 5) - Lisa McLeod - Daily Sales Tips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Tip 528: Compelling Presentations (The Big 5) - Lisa McLeod - Daily Sales Tips\" \/>\n<meta property=\"og:description\" content=\"&#8220;If you incorporate those things into your presentations and proposals, you&#8217;ll be more relevant, you&#8217;ll be more compelling and you&#8217;ll generate more urgency.&#8221; &#8211; Lisa McLeod in today&#8217;s Tip 528 How will you make your presentations and proposals more compelling to the customers? Join the conversation below and learn more about Lisa. Lisa McLeod on...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Sales Tips\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-30T09:30:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/04\/Lisa-McLeod-Headshot-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"487\" \/>\n\t<meta property=\"og:image:height\" content=\"479\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Scott Ingram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ScottIngram\" \/>\n<meta name=\"twitter:site\" content=\"@DailySales_Tips\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Ingram\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\\\/\"},\"author\":{\"name\":\"Scott Ingram\",\"@id\":\"https:\\\/\\\/top1.fm\\\/#scott-ingram\"},\"headline\":\"Sales Tip 528: Compelling Presentations (The Big 5) &#8211; Lisa McLeod\",\"datePublished\":\"2020-06-30T09:30:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\\\/\"},\"wordCount\":469,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/04\\\/Lisa-McLeod-Headshot-.jpg\",\"articleSection\":[\"Daily Sales Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\\\/\",\"url\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\\\/\",\"name\":\"Sales Tip 528: Compelling Presentations (The Big 5) - Lisa McLeod - Daily Sales Tips\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/04\\\/Lisa-McLeod-Headshot-.jpg\",\"datePublished\":\"2020-06-30T09:30:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/#scott-ingram\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\\\/#primaryimage\",\"url\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/04\\\/Lisa-McLeod-Headshot-.jpg\",\"contentUrl\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/04\\\/Lisa-McLeod-Headshot-.jpg\",\"width\":487,\"height\":479},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sales Tip 528: Compelling Presentations (The Big 5) &#8211; Lisa McLeod\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/#website\",\"url\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/\",\"name\":\"Daily Sales Tips\",\"description\":\"A Daily Podcast and Blog for B2B Sales Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/top1.fm\\\/#scott-ingram\",\"name\":\"Scott Ingram\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g\",\"caption\":\"Scott Ingram\"},\"sameAs\":[\"https:\\\/\\\/top1.fm\",\"https:\\\/\\\/x.com\\\/ScottIngram\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sales Tip 528: Compelling Presentations (The Big 5) - Lisa McLeod - Daily Sales Tips","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/","og_locale":"en_US","og_type":"article","og_title":"Sales Tip 528: Compelling Presentations (The Big 5) - Lisa McLeod - Daily Sales Tips","og_description":"&#8220;If you incorporate those things into your presentations and proposals, you&#8217;ll be more relevant, you&#8217;ll be more compelling and you&#8217;ll generate more urgency.&#8221; &#8211; Lisa McLeod in today&#8217;s Tip 528 How will you make your presentations and proposals more compelling to the customers? Join the conversation below and learn more about Lisa. Lisa McLeod on...","og_url":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/","og_site_name":"Daily Sales Tips","article_published_time":"2020-06-30T09:30:56+00:00","og_image":[{"width":487,"height":479,"url":"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/04\/Lisa-McLeod-Headshot-.jpg","type":"image\/jpeg"}],"author":"Scott Ingram","twitter_card":"summary_large_image","twitter_creator":"@ScottIngram","twitter_site":"@DailySales_Tips","twitter_misc":{"Written by":"Scott Ingram","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/#article","isPartOf":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/"},"author":{"name":"Scott Ingram","@id":"https:\/\/top1.fm\/#scott-ingram"},"headline":"Sales Tip 528: Compelling Presentations (The Big 5) &#8211; Lisa McLeod","datePublished":"2020-06-30T09:30:56+00:00","mainEntityOfPage":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/"},"wordCount":469,"commentCount":0,"image":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/#primaryimage"},"thumbnailUrl":"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/04\/Lisa-McLeod-Headshot-.jpg","articleSection":["Daily Sales Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/","url":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/","name":"Sales Tip 528: Compelling Presentations (The Big 5) - Lisa McLeod - Daily Sales Tips","isPartOf":{"@id":"https:\/\/top1.fm\/DailySalesTips\/#website"},"primaryImageOfPage":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/#primaryimage"},"image":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/#primaryimage"},"thumbnailUrl":"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/04\/Lisa-McLeod-Headshot-.jpg","datePublished":"2020-06-30T09:30:56+00:00","author":{"@id":"https:\/\/top1.fm\/#scott-ingram"},"breadcrumb":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/#primaryimage","url":"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/04\/Lisa-McLeod-Headshot-.jpg","contentUrl":"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/04\/Lisa-McLeod-Headshot-.jpg","width":487,"height":479},{"@type":"BreadcrumbList","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-528-compelling-presentations-the-big-5-lisa-mcleod\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/top1.fm\/DailySalesTips\/"},{"@type":"ListItem","position":2,"name":"Sales Tip 528: Compelling Presentations (The Big 5) &#8211; Lisa McLeod"}]},{"@type":"WebSite","@id":"https:\/\/top1.fm\/DailySalesTips\/#website","url":"https:\/\/top1.fm\/DailySalesTips\/","name":"Daily Sales Tips","description":"A Daily Podcast and Blog for B2B Sales Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/top1.fm\/DailySalesTips\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/top1.fm\/#scott-ingram","name":"Scott Ingram","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g","caption":"Scott Ingram"},"sameAs":["https:\/\/top1.fm","https:\/\/x.com\/ScottIngram"]}]}},"_links":{"self":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/posts\/3040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/comments?post=3040"}],"version-history":[{"count":0,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/posts\/3040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/media\/2953"}],"wp:attachment":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/media?parent=3040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/categories?post=3040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/tags?post=3040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}