{"id":3045,"date":"2020-06-25T04:30:45","date_gmt":"2020-06-25T09:30:45","guid":{"rendered":"https:\/\/top1.fm\/DailySalesTips\/?p=3045"},"modified":"2020-06-24T23:43:35","modified_gmt":"2020-06-25T04:43:35","slug":"sales-tip-523-cold-email-outreach-with-20-meeting-conversion-kristina-finseth","status":"publish","type":"post","link":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-523-cold-email-outreach-with-20-meeting-conversion-kristina-finseth\/","title":{"rendered":"Sales Tip 523: Cold Email Outreach with 20%+ Meeting Conversion &#8211; Kristina Finseth"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/05\/Kristina-Finseth-Headshot-1-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" class=\"alignright size-thumbnail wp-image-3121\" srcset=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/05\/Kristina-Finseth-Headshot-1-150x150.jpeg 150w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/05\/Kristina-Finseth-Headshot-1-100x100.jpeg 100w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/05\/Kristina-Finseth-Headshot-1-200x200.jpeg 200w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2020\/05\/Kristina-Finseth-Headshot-1.jpeg 250w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>&#8220;What I&#8217;m essentially doing is I am using your own content. So whether you&#8217;re posting or commenting on sites like LinkedIn as fuel for my personalized outreach.&#8221; &#8211; Kristina Finseth in today&#8217;s Tip 523<\/p>\n<p><strong>How do you personalize your outreach?<\/strong><\/p>\n<p><a href=\"http:\/\/dailysales.tips\/523\/#disqus_thread\" target=\"_blank\" rel=\"noopener noreferrer\">Join the conversation below<\/a> and learn more about Kristina!<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/kristinafinseth\" target=\"_blank\" rel=\"noopener noreferrer\">Kristina Finseth on LinkedIn<\/a><br \/>\n<a href=\"https:\/\/www.linkedin.com\/posts\/activity-6679720582147305473-IwWQ\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kristina&#8217;s LinkedIn post<\/a><br \/>\n<a href=\"https:\/\/www.interseller.io\" target=\"_blank\" rel=\"noopener noreferrer\">Interseller<\/a><br \/>\n<a href=\"http:\/\/DailySales.Tips\/submit\" target=\"_blank\" rel=\"noopener noreferrer\">Submit a Sales Tip<\/a><\/p>\n<p>Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: <strong>512-777-1442<\/strong> or Email: <strong>scott@top1.fm<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/aQfMuZR5sRo\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Transcript<\/h3>\n<p>Scott Ingram: You\u2019re listening to the Daily Sales Tips podcast and I\u2019m your host, Scott Ingram. Last week Kristina Finseth, a Senior Account Executive at <a href=\"https:\/\/www.interseller.io\" target=\"_blank\" rel=\"noopener noreferrer\">Interseller<\/a> wrote a pretty compelling post on LinkedIn about how she was able to achieve a better than 20% conversion rate to booked meetings on email outreach alone, and I asked her if she\u2019d be willing to share the details here on Daily Sales Tips. Luckily for us. She agreed. Kristina is a recruiter-turned-marketer-turned-B2B SAAS sales professional focused on the HR tech space. Her bread and butter is helping people write more effective copy to deploy more powerful, highly personalized email sequences &#8211; essentially building a more predictable client pipeline. Here she is:<\/p>\n<p>Kristina Finseth: Hey Scott! Thanks for inviting me to share my idea for personalized outreach on the Daily Sales Tips podcast. I wanted to kind of walk you real quickly through my secret sauce here. It&#8217;s really not rocket science, but unfortunately, a lot of people don&#8217;t take the extra time to personalize things. So what I&#8217;m essentially doing is I am using your own content. So whether you&#8217;re posting or commenting on sites like LinkedIn as fuel for my personalized outreach.<\/p>\n<p>And so what&#8217;s unique is that instead of using a three-step email sequence that has all templated messages, I&#8217;m essentially using my first message more as a building block. So there&#8217;s a couple of pieces that I change out every time to make it very nuanced to the individual. And it&#8217;s gotten me a really great return. So just to put into context on the marketing side, I used to run, let&#8217;s just say 300 person email sequences. Personalized at scale with first names and company names and all of that normal stuff that you would see. And I would get, you know, a 1 to 2% conversion to booked meetings, which is honestly quite respectable.<\/p>\n<p>What I&#8217;m doing now is I&#8217;m running much, highly targeted or more highly targeted sequences to let&#8217;s just say, 25 people a day, and I&#8217;m seeing a 20% plus conversion rate to booked meetings because of those extra steps. And so just to show you real fast, if I&#8217;m looking at, let&#8217;s just say, Scott, your comment on one of my posts, I&#8217;m essentially going to your page here. And I&#8217;m using the tool that I&#8217;m selling Interseller, which is a data finding an email sequencing tool. And so I&#8217;m simply just looking for your contact information here. And as I find that information, I&#8217;m then basically going to add you to a very specific email sequence that I&#8217;ve created. And so I&#8217;m going to add you to one for the purposes of this example. And when I hit save, it&#8217;s going to enable me to use that building block template to then put in some information that&#8217;s nuanced.<\/p>\n<p>So I could say something about, I noticed that you recently posted on LinkedIn about the top sales leaders. Saw some new faces, so exciting, whatever. You get the point here, and then I can change this out to a very specific comment doesn&#8217;t really matter.<\/p>\n<p>But the biggest piece here is that there&#8217;s a couple of places that I&#8217;m kind of plugging and playing the rest of my message is very much the same. My call to action is the same, but it feels very personalized and researched. When I hit save, now that first message is going to be personalized to you. And just to quickly show you some of my stats here, this is a look at my email sequences. You can easily see here that my data does not lie. And you can also see I&#8217;ve already added you here. So I&#8217;m going to remove you, but these are all of my outgoing email sequences, following the same approach. So we&#8217;d love to share that process document with anyone who&#8217;s interested. I&#8217;m an open book I want to help other people get better at this. Thanks so much.<\/p>\n<p>Scott Ingram: If you\u2019ll click over to <a href=\"http:\/\/DailySales.Tips\/523\" target=\"_blank\" rel=\"noopener noreferrer\">DailySales.Tips\/523<\/a> you\u2019ll be able to see Kristina\u2019s video walkthrough. We\u2019ll also have a link to her <a href=\"https:\/\/www.linkedin.com\/in\/kristinafinseth\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn profile<\/a> and if you\u2019ll reach out to her directly she\u2019ll share the entire process outline including the actual email copy. It\u2019s really great stuff. Again, <a href=\"http:\/\/DailySales.Tips\/523\" target=\"_blank\" rel=\"noopener noreferrer\">DailySales.Tips\/523<\/a><\/p>\n<p>Once you\u2019ve clicked over there and gotten connected with Kristina. Be sure to come back tomorrow for another great sales tip from Camille Clemons.<\/p>\n<p>Thanks for listening!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;What I&#8217;m essentially doing is I am using your own content. So whether you&#8217;re posting or commenting on sites like LinkedIn as fuel for my personalized outreach.&#8221; &#8211; Kristina Finseth in today&#8217;s Tip 523 How do you personalize your outreach? Join the conversation below and learn more about Kristina! Kristina Finseth on LinkedIn Kristina&#8217;s LinkedIn&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[40],"tags":[],"class_list":["post-3045","post","type-post","status-publish","format-standard","category-daily-sales-tips","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Tip 523: Cold Email Outreach with 20%+ Meeting Conversion - Kristina Finseth - Daily Sales Tips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-523-cold-email-outreach-with-20-meeting-conversion-kristina-finseth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Tip 523: Cold Email Outreach with 20%+ Meeting Conversion - Kristina Finseth - Daily Sales Tips\" \/>\n<meta property=\"og:description\" content=\"&#8220;What I&#8217;m essentially doing is I am using your own content. 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