{"id":3334,"date":"2021-03-11T04:30:54","date_gmt":"2021-03-11T10:30:54","guid":{"rendered":"https:\/\/top1.fm\/DailySalesTips\/?p=3334"},"modified":"2021-03-10T21:23:17","modified_gmt":"2021-03-11T03:23:17","slug":"sales-tip-782-buyers-will-pay-more-for-for-deb-calvert","status":"publish","type":"post","link":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-782-buyers-will-pay-more-for-for-deb-calvert\/","title":{"rendered":"Sales Tip 782: Buyers Will Pay More for for&#8230; &#8211; Deb Calvert"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/01\/Deb-Calvert-Sales-Tips-150x150.png\" alt=\"Deb Calvert - Sales Tips\" width=\"150\" height=\"150\" class=\"alignright size-thumbnail wp-image-1255\" srcset=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/01\/Deb-Calvert-Sales-Tips-150x150.png 150w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/01\/Deb-Calvert-Sales-Tips-300x300.png 300w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/01\/Deb-Calvert-Sales-Tips-100x100.png 100w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/01\/Deb-Calvert-Sales-Tips.png 400w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/01\/Deb-Calvert-Sales-Tips-250x250.png 250w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/01\/Deb-Calvert-Sales-Tips-200x200.png 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>&#8220;Don&#8217;t think in terms of transaction, think in terms of experience.&#8221; &#8211; Deb Calvert in today&#8217;s Tip 782<\/p>\n<p><strong>How do you make buyers happy?<\/strong><\/p>\n<p><a href=\"http:\/\/dailysales.tips\/782\/#disqus_thread\" target=\"_blank\" rel=\"noopener noreferrer\">Join the conversation below<\/a> and check out the links!<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/debcalvertpeoplefirst\/\" target=\"_blank\" rel=\"noopener\">Deb Calvert on LinkedIn<\/a><br \/>\n<a href=\"https:\/\/www.peoplefirstps.com\/\" target=\"_blank\" rel=\"noopener\">People First Productivity Solutions<\/a><br \/>\n<a href=\"https:\/\/www.amazon.com\/DISCOVER-Questions-Get-You-Connected\/dp\/098973790X\/\" target=\"_blank\" rel=\"noopener\">DISCOVER Questions Get Your Connected<\/a><br \/>\n<a href=\"https:\/\/www.brighttalk.com\/channel\/14877\/the-sales-experts-channel\" target=\"_blank\" rel=\"noopener\">The Sales Experts Channel<\/a><\/p>\n<p>Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: <strong>512-777-1442<\/strong> or Email: <strong>scott@top1.fm<\/strong><\/p>\n<h3>Transcript<\/h3>\n<p>Scott Ingram: You&#8217;re listening to the Daily Sales Tips podcast and I&#8217;m your host, Scott Ingram. Today&#8217;s tip comes from Deb Calvert. Deb wrote DISCOVER Questions\u00ae and Stop Selling &amp; Start Leading, founded The Sales Experts Channel and People First Productivity Solutions, and is a certified sales\/executive coach. She\u2019s one of the &#8220;65 Most Influential Women in Business,&#8221; a Top 30 Sales Guru, and inductee into The Sales Hall of Fame. Here she is:<\/p>\n<p>Deb Calvert: 87% of buyers say that they would be happy to pay more for a relevant, personalized, meaningful experience. A transaction isn&#8217;t worth all that much to buyers, but when someone knows them, engages them, involve them in creating exactly what they want. When buyers feel heard, when they feel that some element of the service product or delivery is tailored to them. When they feel that they&#8217;ve engaged with a seller who truly has their own best interests at heart, the buyer&#8217;s interests at heart, then buyers 87% of them are willing to pay more. That research came from Esteban Kolsky a well-known expert in the field of customer experience. And because the experience of the customer has become something that most B2C companies focus heavily on. It means that all of us as buyers have raised the bar, we expect more from sellers. We walk away when the experience doesn&#8217;t feel like it&#8217;s personalized, meaningful, and relevant to us with a simple question, good listening, empathy, genuine interest, connection. You can easily provide an experience for every buyer that you encounter. Don&#8217;t think in terms of transaction, think in terms of experience.<\/p>\n<p>Scott Ingram: For links to connect with Deb, <a href=\"https:\/\/www.peoplefirstps.com\/\" target=\"_blank\" rel=\"noopener\">People First Productivity Solutions<\/a>, <a href=\"https:\/\/www.brighttalk.com\/channel\/14877\/the-sales-experts-channel\" target=\"_blank\" rel=\"noopener\">The Sales Experts Channel<\/a> and to get a copy of her bestseller, <a href=\"https:\/\/www.amazon.com\/DISCOVER-Questions-Get-You-Connected\/dp\/098973790X\/\" target=\"_blank\" rel=\"noopener\">DISCOVER Questions Get Your Connected<\/a> just click over to <a href=\"http:\/\/DailySales.Tips\/782\" target=\"_blank\" rel=\"noopener\">DailySales.Tips\/782<\/a><\/p>\n<p>Then, be sure to come back tomorrow for another great sales tip. Thanks for listening!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Don&#8217;t think in terms of transaction, think in terms of experience.&#8221; &#8211; Deb Calvert in today&#8217;s Tip 782 How do you make buyers happy? Join the conversation below and check out the links! Deb Calvert on LinkedIn People First Productivity Solutions DISCOVER Questions Get Your Connected The Sales Experts Channel Have feedback? Want to share&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[40],"tags":[],"class_list":["post-3334","post","type-post","status-publish","format-standard","has-post-thumbnail","category-daily-sales-tips","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Tip 782: Buyers Will Pay More for for... - Deb Calvert - Daily Sales Tips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-782-buyers-will-pay-more-for-for-deb-calvert\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Tip 782: Buyers Will Pay More for for... - Deb Calvert - Daily Sales Tips\" \/>\n<meta property=\"og:description\" content=\"&#8220;Don&#8217;t think in terms of transaction, think in terms of experience.&#8221; &#8211; Deb Calvert in today&#8217;s Tip 782 How do you make buyers happy? 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