scott@top1.fm<\/strong><\/p>\nTranscript<\/h3>\n
Scott Ingram: You\u2019re listening to the Daily Sales Tips podcast and I\u2019m your host, Scott Ingram. I\u2019ve been thinkin8g a lot about how important creativity is in sales lately. It was actually Eddie Baez who initially got me thinking about this. Almost a year ago I was in New York City for a couple of client onsite meetings, back in the day when that was a thing, when we traveled and got together for drinks. Anyway, Eddie is a consummate reader and a true student of sales. In fact, you can listen to our conversation together in episode 79 of the Sales Success Stories podcast. But as a fan of that show, he pointed out that many of the top performers I\u2019ve interviewed are super creative. Think about it. How often do you get challenged in a sales process or have to find a different and unique way to break through with your prospecting because just doing more isn\u2019t going to be enough to get you to where you want to be?<\/p>\n
I had some great sales leaders early in my sales career who taught me that you\u2019re going to hear \u201cNo\u201d probably a few times as you\u2019re working through an opportunity. They even suggested that a deal wasn\u2019t really real until you\u2019d heard No at least once. It\u2019s those no\u2019s that get you closer to what\u2019s really going on. It\u2019s your opportunity to go deeper, ask more questions, and get to the truth. Once you understand that, then you get to be creative. How do you overcome those issues and perceived obstacles? How do you re-engage the deal that\u2019s gone dark? How do you differentiate yourself and your offering to outshine your competitors? It\u2019s all about creativity. Sales is rarely mechanical, nor does it follow the same script and the same process every time. It\u2019s more like Jazz. There\u2019s a lot of improvisation and creativity, and it works best if you apply your own unique style and put a personal touch on things.<\/p>\n
Lately, I\u2019ve run into a whole heap of different challenges and issues, but each time I\u2019ve been able to take a breathe. Think it through, get creative, collaborate with my team and ultimately come up with something that was even better because of the challenge. This is certainly true in a micro sense when it comes to a specific deal or a particular prospecting effort, but it\u2019s also true in a very macro sense right now. Things are different. We\u2019re still not traveling and going to see our customers face to face and getting them all together in a room together to share our vision or create that vision together.<\/p>\n
So we have to be more broadly creative as well. What\u2019s relevant now? What\u2019s going to break through the noise and get people to act, to make a change, to transform? It all comes down to your creativity. You might get inspired by examples and the stories of plays other people have run, but it\u2019s up to you to find your own way through.<\/p>\n
But we don\u2019t talk about this and think about this enough. We don\u2019t take the time to think. I\u2019m pretty sure that\u2019s actually one of the books that Eddie pulled out of his bag as we had that drink together. He pulled out a rather tattered, well-read copy of Napoleon Hill\u2019s Think & Grow Rich. It\u2019s as simple as that. You have to take time to think. I\u2019ll call on the title of another book that I haven\u2019t actually read, but I think the title pretty much says it all and that\u2019s Ryan Holiday\u2019s The Obstacle is the Way.<\/p>\n
You can\u2019t run away and hide from the obstacles and the challenges. You\u2019ve go to face them. You\u2019ve got to think about them and then figure out if you\u2019re going to just going to run straight at it, or maybe you can go around it or over it or under it, but as the subtitle of that book suggests: There\u2019s an art in turning trials into triumph.<\/p>\n
Appreciate the stress. Lean into the pressure and the things that are in your way. That\u2019s where real growth comes from. If you want to grow stronger you don\u2019t get there by lifting light weights. You get there from putting stress on the system, by breaking down your muscles so that they\u2019ll repair, adapt, and grow. You don\u2019t get faster by running slow. You\u2019ve got to push yourself to go harder than you probably want to grow so that you get that training response you\u2019re after.<\/p>\n
I could go on, but I\u2019ll leave you with this. I\u2019ve been working on a presentation that I\u2019ll be delivering on October 6th on the Sales Experts Channel called 5 Creative Prospecting Examples that Worked in the Real World. I think it\u2019s shaping up to be the best, most entertaining presentation I\u2019ve ever built. It\u2019s all about inspiration and ideas so you can see what other people are doing, but it doesn\u2019t have the answers. You have the answers. You have the creativity. You need to do the thinking and apply the creativity that\u2019s going to help you come out on top.<\/p>\n
Keep going, my friends!<\/p>\n
I\u2019m going to put links to my conversation with Eddie Baez, the books I mentioned, and a link to register for the creative prospecting webinar at DailySales.Tips\/603<\/a><\/p>\nOnce you\u2019ve clicked over there and gotten registered for the webinar. Be sure to come back tomorrow for another great sales tip from David Weiss. Thanks for listening!<\/p>\n","protected":false},"excerpt":{"rendered":"
“You might get inspired by examples and the stories of plays other people have run, but it\u2019s up to you to find your own way through.” – Scott Ingram in today’s Tip 603 How often do you get challenged in a sales process? Join the conversation below and share your thoughts! Eddie Baez on LinkedIn…<\/p>\n","protected":false},"author":2,"featured_media":1141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":""},"categories":[40],"tags":[],"class_list":{"0":"post-3452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-daily-sales-tips","8":"entry"},"yoast_head":"\n
Sales Tip 603: Sales Creativity Wins The Day! - Daily Sales Tips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Tip 603: Sales Creativity Wins The Day! - Daily Sales Tips\" \/>\n<meta property=\"og:description\" content=\"“You might get inspired by examples and the stories of plays other people have run, but it\u2019s up to you to find your own way through.” – Scott Ingram in today’s Tip 603 How often do you get challenged in a sales process? Join the conversation below and share your thoughts! Eddie Baez on LinkedIn...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Sales Tips\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-13T09:30:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-13T02:54:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2018\/10\/Web-sqScott_Ingram-0030-Edit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Scott Ingram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ScottIngram\" \/>\n<meta name=\"twitter:site\" content=\"@DailySales_Tips\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Ingram\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/\",\"url\":\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/\",\"name\":\"Sales Tip 603: Sales Creativity Wins The Day! - Daily Sales Tips\",\"isPartOf\":{\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2018\/10\/Web-sqScott_Ingram-0030-Edit.jpg?fit=720%2C720&ssl=1\",\"datePublished\":\"2020-09-13T09:30:14+00:00\",\"dateModified\":\"2020-09-13T02:54:59+00:00\",\"author\":{\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/#\/schema\/person\/269f371a9450426541cdda80397a8548\"},\"breadcrumb\":{\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2018\/10\/Web-sqScott_Ingram-0030-Edit.jpg?fit=720%2C720&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2018\/10\/Web-sqScott_Ingram-0030-Edit.jpg?fit=720%2C720&ssl=1\",\"width\":720,\"height\":720,\"caption\":\"Scott Ingram\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/top1.fm\/DailySalesTips\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sales Tip 603: Sales Creativity Wins The Day!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/#website\",\"url\":\"https:\/\/top1.fm\/DailySalesTips\/\",\"name\":\"Daily Sales Tips\",\"description\":\"A Daily Podcast and Blog for B2B Sales Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/top1.fm\/DailySalesTips\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/#\/schema\/person\/269f371a9450426541cdda80397a8548\",\"name\":\"Scott Ingram\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/top1.fm\/DailySalesTips\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g\",\"caption\":\"Scott Ingram\"},\"sameAs\":[\"https:\/\/top1.fm\",\"https:\/\/x.com\/ScottIngram\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sales Tip 603: Sales Creativity Wins The Day! - Daily Sales Tips","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/","og_locale":"en_US","og_type":"article","og_title":"Sales Tip 603: Sales Creativity Wins The Day! - Daily Sales Tips","og_description":"“You might get inspired by examples and the stories of plays other people have run, but it\u2019s up to you to find your own way through.” – Scott Ingram in today’s Tip 603 How often do you get challenged in a sales process? Join the conversation below and share your thoughts! Eddie Baez on LinkedIn...","og_url":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/","og_site_name":"Daily Sales Tips","article_published_time":"2020-09-13T09:30:14+00:00","article_modified_time":"2020-09-13T02:54:59+00:00","og_image":[{"width":720,"height":720,"url":"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2018\/10\/Web-sqScott_Ingram-0030-Edit.jpg","type":"image\/jpeg"}],"author":"Scott Ingram","twitter_card":"summary_large_image","twitter_creator":"@ScottIngram","twitter_site":"@DailySales_Tips","twitter_misc":{"Written by":"Scott Ingram","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/","url":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/","name":"Sales Tip 603: Sales Creativity Wins The Day! - Daily Sales Tips","isPartOf":{"@id":"https:\/\/top1.fm\/DailySalesTips\/#website"},"primaryImageOfPage":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/#primaryimage"},"image":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2018\/10\/Web-sqScott_Ingram-0030-Edit.jpg?fit=720%2C720&ssl=1","datePublished":"2020-09-13T09:30:14+00:00","dateModified":"2020-09-13T02:54:59+00:00","author":{"@id":"https:\/\/top1.fm\/DailySalesTips\/#\/schema\/person\/269f371a9450426541cdda80397a8548"},"breadcrumb":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/#primaryimage","url":"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2018\/10\/Web-sqScott_Ingram-0030-Edit.jpg?fit=720%2C720&ssl=1","contentUrl":"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2018\/10\/Web-sqScott_Ingram-0030-Edit.jpg?fit=720%2C720&ssl=1","width":720,"height":720,"caption":"Scott Ingram"},{"@type":"BreadcrumbList","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-603-sales-creativity-wins-the-day\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/top1.fm\/DailySalesTips\/"},{"@type":"ListItem","position":2,"name":"Sales Tip 603: Sales Creativity Wins The Day!"}]},{"@type":"WebSite","@id":"https:\/\/top1.fm\/DailySalesTips\/#website","url":"https:\/\/top1.fm\/DailySalesTips\/","name":"Daily Sales Tips","description":"A Daily Podcast and Blog for B2B Sales Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/top1.fm\/DailySalesTips\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/top1.fm\/DailySalesTips\/#\/schema\/person\/269f371a9450426541cdda80397a8548","name":"Scott Ingram","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/top1.fm\/DailySalesTips\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g","caption":"Scott Ingram"},"sameAs":["https:\/\/top1.fm","https:\/\/x.com\/ScottIngram"]}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2018\/10\/Web-sqScott_Ingram-0030-Edit.jpg?fit=720%2C720&ssl=1","_links":{"self":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/posts\/3452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/comments?post=3452"}],"version-history":[{"count":0,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/posts\/3452\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/media\/1141"}],"wp:attachment":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/media?parent=3452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/categories?post=3452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/tags?post=3452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Scott](\"https:\/\/i0.wp.com\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2018\/10\/Web-sqScott_Ingram-0030-Edit-150x150.jpg?resize=150%2C150&ssl=1\")
“You might get inspired by examples and the stories of plays other people have run, but it\u2019s up to you to find your own way through.” – Scott Ingram in today’s Tip 603<\/p>\n