{"id":3719,"date":"2021-02-21T04:30:25","date_gmt":"2021-02-21T10:30:25","guid":{"rendered":"https:\/\/top1.fm\/DailySalesTips\/?p=3719"},"modified":"2021-02-20T07:33:55","modified_gmt":"2021-02-20T13:33:55","slug":"sales-tip-764-capturing-stories-stephen-harvill","status":"publish","type":"post","link":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-764-capturing-stories-stephen-harvill\/","title":{"rendered":"Sales Tip 764: Capturing Stories &#8211; Stephen Harvill"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/06\/Stephen-Harvill-Headshot-1-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" class=\"alignright size-thumbnail wp-image-2030\" srcset=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/06\/Stephen-Harvill-Headshot-1-150x150.jpg 150w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/06\/Stephen-Harvill-Headshot-1-100x100.jpg 100w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/06\/Stephen-Harvill-Headshot-1-250x250.jpg 250w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2019\/06\/Stephen-Harvill-Headshot-1-200x200.jpg 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>&#8220;Figure out what works best for you, but do not allow an idea to escape.&#8221; &#8211; Stephen Harvill in today&#8217;s Tip 764<\/p>\n<p><strong>How do you capture stories?<\/strong><\/p>\n<p><a href=\"http:\/\/dailysales.tips\/764\/#disqus_thread\" target=\"_blank\" rel=\"noopener noreferrer\">Join the conversation below<\/a> and learn more about Stephen!<\/p>\n<p><a href=\"http:\/\/www.creativeventures.com\" target=\"_blank\" rel=\"noopener noreferrer\">Creative Ventures<\/a><br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/steve-harvill\/\" target=\"_blank\" rel=\"noopener noreferrer\">Steve Harvill on LinkedIn<\/a><br \/>\n<a href=\"https:\/\/www.amazon.com\/21-Secrets-Million-Dollar-Sellers-Americas-ebook\/dp\/B01M9I7FES\" target=\"_blank\" rel=\"noopener noreferrer\">21 Secrets of Million-Dollar Sellers Book<\/a><\/p>\n<p>Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: <strong>512-777-1442<\/strong> or Email: <strong>scott@top1.fm<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"614\" height=\"409\" src=\"https:\/\/www.youtube.com\/embed\/yZHsDyJLeDM\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Transcript<\/h3>\n<p>Scott Ingram: You&#8217;re listening to the Daily Sales Tips podcast and I&#8217;m your host, Scott Ingram. Today my friend Steve Harvill is self introducing, so I&#8217;m just going to let him take it away:<\/p>\n<p>Stephen Harvill: Hi everybody, I&#8217;m Steve Harvill President of the Strategic Consultant Company, Creative Ventures and author of the bestselling sales book, &#8220;The 21 Secrets of Million-Dollar Sellers.&#8221; Today I want to give you a little tip around the ideas that we discovered while interviewing over $300 million producers.\u00a0 Now, this is an idea that&#8217;s getting, you&#8217;ll hear many, many times, and it&#8217;s the power that story presents in the sales process. And I don&#8217;t want to give you a tip around the narrative arc or being able to craft and tell, or following a beginning, middle and end. Instead, I want to give you a short tip around where do stories come from? What&#8217;s their origin and Genesis point and the key element that allows you to leverage that Genesis point into a story that will help you connect emotion to your client relationship.<\/p>\n<p>So the first thing is that ideas are all around us. They come at us at a speed and volume that&#8217;s unheard of, and here&#8217;s the key tip. And the thing that we&#8217;re weak on is capturing story. You see a great story idea is a cereal. It&#8217;s like fog. It comes and goes rapidly. And if you&#8217;re not capturing it, you&#8217;re losing it. You see the brain is a great source for creating an idea, but it&#8217;s a horrible source for storing the idea. So having a methodology of capturing a story when you hear it, that you&#8217;ll later be able to develop into something that attaches directly to the value and impact of what you do is critical.<\/p>\n<p>Now, I don&#8217;t care how you do it. It doesn&#8217;t matter how you capture it. Maybe you&#8217;re going to capture it on your iPad, or maybe you&#8217;re going to capture it on your I phone somehow on your iPhone. It doesn&#8217;t matter. At Creative Ventures, we&#8217;re old-school analog pen and pencil to paper, and we&#8217;ve gone through a wide variety of methodologies trying to figure out what the best one is. We&#8217;ve gone through small little notebooks. We&#8217;ve increased it to note cards. We&#8217;ve had a scale of a notebook you could carry in your pocket. We&#8217;ve gotten a little bigger to allow us to draw and sketch. We&#8217;ve gone all the way up to folio size during the process of our company. But we settled on a number of years ago on the idea of an index card. And that&#8217;s what we use to capture all of our stories. We carry them in our pockets. We use them to design and develop story. We use them to capture story.<\/p>\n<p>So it doesn&#8217;t matter what you do. It doesn&#8217;t matter what tool you use, but if you&#8217;re not writing something down, if you&#8217;re not capitalizing on the neurology of the brain that says writing something down is critical to the memory process. You&#8217;re going to lose some of the great stories that you can leverage to connect your product and your service and you to your client.<\/p>\n<p>So here&#8217;s the tip. Figure out what works best for you, but do not allow an idea to escape. Create a methodology of connecting and you&#8217;ll develop an inventory of stories that you&#8217;ll be able to use strategically throughout the entire sales process. So that&#8217;s it from Steve Harvill on Creative Ventures. Thanks for giving me the opportunity to share the tip. And by the way, write it down<\/p>\n<p>Scott Ingram: To see Steve in the video version of this tip, and for a link to get your copy of his book: <a href=\"https:\/\/www.amazon.com\/21-Secrets-Million-Dollar-Sellers-Americas-ebook\/dp\/B01M9I7FES\" target=\"_blank\" rel=\"noopener noreferrer\">21 Secrets of Million-Dollar Sellers<\/a>, just click over to <a href=\"http:\/\/DailySales.Tips\/764\" target=\"_blank\" rel=\"noopener noreferrer\">DailySales.Tips\/764<\/a><\/p>\n<p>Then, come on back tomorrow for another great sales tip. Thanks for listening!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Figure out what works best for you, but do not allow an idea to escape.&#8221; &#8211; Stephen Harvill in today&#8217;s Tip 764 How do you capture stories? Join the conversation below and learn more about Stephen! Creative Ventures Steve Harvill on LinkedIn 21 Secrets of Million-Dollar Sellers Book Have feedback? Want to share a sales&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[40],"tags":[],"class_list":["post-3719","post","type-post","status-publish","format-standard","has-post-thumbnail","category-daily-sales-tips","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Tip 764: Capturing Stories - Stephen Harvill - Daily Sales Tips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-764-capturing-stories-stephen-harvill\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Tip 764: Capturing Stories - Stephen Harvill - Daily Sales Tips\" \/>\n<meta property=\"og:description\" content=\"&#8220;Figure out what works best for you, but do not allow an idea to escape.&#8221; &#8211; Stephen Harvill in today&#8217;s Tip 764 How do you capture stories? 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