{"id":4072,"date":"2021-10-03T04:30:08","date_gmt":"2021-10-03T09:30:08","guid":{"rendered":"https:\/\/top1.fm\/DailySalesTips\/?p=4072"},"modified":"2021-10-01T00:29:37","modified_gmt":"2021-10-01T05:29:37","slug":"sales-tip-988-mastery-chris-mcneill","status":"publish","type":"post","link":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/","title":{"rendered":"Sales Tip 988: Mastery &#8211; Chris McNeill"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2021\/05\/Chris-McNeill-Headshot-150x150.png\" alt=\"\" width=\"150\" height=\"150\" class=\"alignright size-thumbnail wp-image-4389\" srcset=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2021\/05\/Chris-McNeill-Headshot-150x150.png 150w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2021\/05\/Chris-McNeill-Headshot-300x300.png 300w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2021\/05\/Chris-McNeill-Headshot-1024x1024.png 1024w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2021\/05\/Chris-McNeill-Headshot-768x769.png 768w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2021\/05\/Chris-McNeill-Headshot-100x100.png 100w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2021\/05\/Chris-McNeill-Headshot-250x250.png 250w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2021\/05\/Chris-McNeill-Headshot-200x200.png 200w, https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2021\/05\/Chris-McNeill-Headshot.png 1501w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>&#8220;Be aware of how your process can help or hinder you as you engage with your prospects and customers.&#8221; &#8211; Chris McNeill in today&#8217;s Tip 988<\/p>\n<p><strong>Do you master your process?<\/strong><\/p>\n<p><a href=\"http:\/\/dailysales.tips\/988\/#disqus_thread\" target=\"_blank\" rel=\"noopener noreferrer\">Join the conversation below<\/a> and check out the links!<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/cmcneill\/\" target=\"_blank\" rel=\"noopener\">Chris McNeill on LinkedIn<\/a><br \/>\n<a href=\"https:\/\/www.infinite-convergence.com\/\" target=\"_blank\" rel=\"noopener\">Infinite Convergence Solutions<\/a><br \/>\n<a href=\"https:\/\/www.amazon.com\/Sales-Success-Stories-Top-Professionals\/dp\/0990605922\" target=\"_blank\" rel=\"noopener\">Sales Success Stories Book<\/a><br \/>\n<a href=\"https:\/\/top1.fm\/DailySalesTips\/submit-a-sales-tip\/\" target=\"_blank\" rel=\"noopener noreferrer\">Submit a Sales Tip<\/a><a href=\"https:\/\/top1.fm\/strava\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: <strong>512-777-1442<\/strong> or Email: <strong>scott@top1.fm<\/strong><\/p>\n<h3>Transcript<\/h3>\n<p>Scott Ingram: You\u2019re listening to the Daily Sales Tips podcast and I\u2019m your host, Scott Ingram. Today my good friend Chris McNeill an enterprise sales rep at Infinite Convergence Solutions is back. Here he is:<\/p>\n<p>Chris McNeill: Master yourself. Master your process. Scott and I go back away, and I don&#8217;t know if he remembers me calling this out at the launch of the first Sales Success Stories book. This was an important and expensive lesson that I learned about two years into my sales career. Now, as a buyer, I evaluate things in a very, very slow and methodical way. If you&#8217;re ever trying to sell me something, sorry.<\/p>\n<p>The big mistake that I used to make as a seller is not realizing that I was applying my own buying process to my customers, which resulted in slowing installing many of my early deals because I wasn&#8217;t actually supporting my buyers. I lost a lot of deals because I didn&#8217;t know myself and wasn&#8217;t able to spot when my process was the problem. There are hundreds of moving parts in any sale and at least a dozen great sales process acronyms to choose from. But look a layer deeper. I believe we all have fundamental processes of buying and selling. Be aware of how your process can help or hinder you as you engage with your prospects and customers. I&#8217;m a believer that, that&#8217;s the only process I actually need to master the rest of the acronyms I can pull out of my tool belt whenever I need them.<\/p>\n<p>Scott Ingram: For links to connect with Chris and for a link to get your hands on the first <a href=\"https:\/\/www.amazon.com\/Sales-Success-Stories-Top-Professionals\/dp\/0990605922\" target=\"_blank\" rel=\"noopener\">Sales Success Stories book<\/a>, just click over to <a href=\"http:\/\/DailySales.Tips\/988\" target=\"_blank\" rel=\"noopener\">DailySales.Tips\/988<\/a>.<\/p>\n<p>Once you\u2019ve done that, be sure to come back tomorrow for another great sales tip. Thanks for listening!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Be aware of how your process can help or hinder you as you engage with your prospects and customers.&#8221; &#8211; Chris McNeill in today&#8217;s Tip 988 Do you master your process? Join the conversation below and check out the links! Chris McNeill on LinkedIn Infinite Convergence Solutions Sales Success Stories Book Submit a Sales Tip&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[40],"tags":[],"class_list":["post-4072","post","type-post","status-publish","format-standard","has-post-thumbnail","category-daily-sales-tips","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Tip 988: Mastery - Chris McNeill - Daily Sales Tips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Tip 988: Mastery - Chris McNeill - Daily Sales Tips\" \/>\n<meta property=\"og:description\" content=\"&#8220;Be aware of how your process can help or hinder you as you engage with your prospects and customers.&#8221; &#8211; Chris McNeill in today&#8217;s Tip 988 Do you master your process? Join the conversation below and check out the links! Chris McNeill on LinkedIn Infinite Convergence Solutions Sales Success Stories Book Submit a Sales Tip...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Sales Tips\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-03T09:30:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2021\/05\/Chris-McNeill-Headshot-1024x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Scott Ingram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ScottIngram\" \/>\n<meta name=\"twitter:site\" content=\"@DailySales_Tips\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Ingram\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-988-mastery-chris-mcneill\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-988-mastery-chris-mcneill\\\/\"},\"author\":{\"name\":\"Scott Ingram\",\"@id\":\"https:\\\/\\\/top1.fm\\\/#scott-ingram\"},\"headline\":\"Sales Tip 988: Mastery &#8211; Chris McNeill\",\"datePublished\":\"2021-10-03T09:30:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-988-mastery-chris-mcneill\\\/\"},\"wordCount\":401,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-988-mastery-chris-mcneill\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/05\\\/Chris-McNeill-Headshot.png\",\"articleSection\":[\"Daily Sales Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-988-mastery-chris-mcneill\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-988-mastery-chris-mcneill\\\/\",\"url\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-988-mastery-chris-mcneill\\\/\",\"name\":\"Sales Tip 988: Mastery - Chris McNeill - Daily Sales Tips\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-988-mastery-chris-mcneill\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-988-mastery-chris-mcneill\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/05\\\/Chris-McNeill-Headshot.png\",\"datePublished\":\"2021-10-03T09:30:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/#scott-ingram\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-988-mastery-chris-mcneill\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-988-mastery-chris-mcneill\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-988-mastery-chris-mcneill\\\/#primaryimage\",\"url\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/05\\\/Chris-McNeill-Headshot.png\",\"contentUrl\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2021\\\/05\\\/Chris-McNeill-Headshot.png\",\"width\":1501,\"height\":1502},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-988-mastery-chris-mcneill\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sales Tip 988: Mastery &#8211; Chris McNeill\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/#website\",\"url\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/\",\"name\":\"Daily Sales Tips\",\"description\":\"A Daily Podcast and Blog for B2B Sales Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/top1.fm\\\/#scott-ingram\",\"name\":\"Scott Ingram\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g\",\"caption\":\"Scott Ingram\"},\"sameAs\":[\"https:\\\/\\\/top1.fm\",\"https:\\\/\\\/x.com\\\/ScottIngram\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sales Tip 988: Mastery - Chris McNeill - Daily Sales Tips","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/","og_locale":"en_US","og_type":"article","og_title":"Sales Tip 988: Mastery - Chris McNeill - Daily Sales Tips","og_description":"&#8220;Be aware of how your process can help or hinder you as you engage with your prospects and customers.&#8221; &#8211; Chris McNeill in today&#8217;s Tip 988 Do you master your process? Join the conversation below and check out the links! Chris McNeill on LinkedIn Infinite Convergence Solutions Sales Success Stories Book Submit a Sales Tip...","og_url":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/","og_site_name":"Daily Sales Tips","article_published_time":"2021-10-03T09:30:08+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2021\/05\/Chris-McNeill-Headshot-1024x1024.png","type":"image\/png"}],"author":"Scott Ingram","twitter_card":"summary_large_image","twitter_creator":"@ScottIngram","twitter_site":"@DailySales_Tips","twitter_misc":{"Written by":"Scott Ingram","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/#article","isPartOf":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/"},"author":{"name":"Scott Ingram","@id":"https:\/\/top1.fm\/#scott-ingram"},"headline":"Sales Tip 988: Mastery &#8211; Chris McNeill","datePublished":"2021-10-03T09:30:08+00:00","mainEntityOfPage":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/"},"wordCount":401,"commentCount":0,"image":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/#primaryimage"},"thumbnailUrl":"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2021\/05\/Chris-McNeill-Headshot.png","articleSection":["Daily Sales Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/","url":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/","name":"Sales Tip 988: Mastery - Chris McNeill - Daily Sales Tips","isPartOf":{"@id":"https:\/\/top1.fm\/DailySalesTips\/#website"},"primaryImageOfPage":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/#primaryimage"},"image":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/#primaryimage"},"thumbnailUrl":"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2021\/05\/Chris-McNeill-Headshot.png","datePublished":"2021-10-03T09:30:08+00:00","author":{"@id":"https:\/\/top1.fm\/#scott-ingram"},"breadcrumb":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/#primaryimage","url":"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2021\/05\/Chris-McNeill-Headshot.png","contentUrl":"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2021\/05\/Chris-McNeill-Headshot.png","width":1501,"height":1502},{"@type":"BreadcrumbList","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-988-mastery-chris-mcneill\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/top1.fm\/DailySalesTips\/"},{"@type":"ListItem","position":2,"name":"Sales Tip 988: Mastery &#8211; Chris McNeill"}]},{"@type":"WebSite","@id":"https:\/\/top1.fm\/DailySalesTips\/#website","url":"https:\/\/top1.fm\/DailySalesTips\/","name":"Daily Sales Tips","description":"A Daily Podcast and Blog for B2B Sales Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/top1.fm\/DailySalesTips\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/top1.fm\/#scott-ingram","name":"Scott Ingram","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g","caption":"Scott Ingram"},"sameAs":["https:\/\/top1.fm","https:\/\/x.com\/ScottIngram"]}]}},"_links":{"self":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/posts\/4072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/comments?post=4072"}],"version-history":[{"count":0,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/posts\/4072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/media\/4389"}],"wp:attachment":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/media?parent=4072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/categories?post=4072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/tags?post=4072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}