{"id":5660,"date":"2022-12-17T04:30:59","date_gmt":"2022-12-17T10:30:59","guid":{"rendered":"https:\/\/top1.fm\/DailySalesTips\/?p=5660"},"modified":"2022-12-17T00:07:11","modified_gmt":"2022-12-17T06:07:11","slug":"sales-tip-1406-price-anchoring-per-sjofors","status":"publish","type":"post","link":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/","title":{"rendered":"Sales Tip 1406: Price Anchoring – Per Sjofors"},"content":{"rendered":"

\"\"“The way you present your price will affect sales volume and willingness to pay of your buyer.” – Per Sjofors in today’s Tip 1406<\/strong><\/p>\n

Do you set a price anchor?<\/b><\/p>\n

Join the conversation below<\/a> and learn more about Per!<\/p>\n

Sjofors<\/a>
\nPer Sjofors Website<\/a>
\nPer Sjofors on LinkedIn<\/a>
\nThe Price Whisperer Book<\/a>
\nSubmit a Sales Tip<\/a><\/p>\n

Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442<\/strong> or Email: scott@top1.fm<\/strong><\/p>\n

Transcript<\/h3>\n

Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today\u2019s tip comes from Per Sjofors. As a serial entrepreneur, running companies in Europe and the US, he did pricing experiments. Some of these worked spectacularly well, and some did not work at all. As a result, Per founded his company out of his frustration with what business schools teach about pricing. Here he is:<\/p>\n

Per Sjofors: The way\u00a0you present your price will affect sales volume and willingness to pay of your buyer. The way to do this is to set an anchor, right? And what I mean with that is that when you present your price, first of all, I would recommend that you always give the buyer a choice of three. A good, better, best, right? You probably already know that, but it’s always good practice because then the choice is not should I buy? Should I not buy? But the choice for the buyer becomes which of the three should I buy?<\/p>\n

Now, the way you present your price should be done in such a way that as your buyer read your price. That we typically read from top to bottom and from left to right, at least in the western world. So you want to start with a high price that sets an anchor point because as humans, we cannot avoid comparing numbers. And if you set that anchor, a high anchor really should be as high as possible. And the consequent numbers, the consequent prices would appear more affordable for the buyer, right? And you may want to make that anchor, like I said, as high as possible and very few will buy it except a few people who say, well, I just got to have the best, I just got to have the most expensive thing. But those are not many.<\/p>\n

What you’re going to find out is that you’re going to sell most of whatever the middle choice is, and that’s going to be obviously the most attractive choice for most buyers. Now, adding an anchor point like that will typically add between 3% to 5% additional sales volume. And who wouldn’t want that, right?<\/p>\n

Scott Ingram: For links to connect with Per, and to his book “The Price Whisperer: A Holistic Approach to Pricing Power<\/a>\u201d, just click over to DailySales.Tips\/1406<\/a>. Once you\u2019ve done that. Be sure to come back tomorrow for another great sales tip. Thanks for listening!<\/p>\n","protected":false},"excerpt":{"rendered":"

“The way you present your price will affect sales volume and willingness to pay of your buyer.” – Per Sjofors in today’s Tip 1406 Do you set a price anchor? Join the conversation below and learn more about Per! Sjofors Per Sjofors Website Per Sjofors on LinkedIn The Price Whisperer Book Submit a Sales Tip…<\/p>\n","protected":false},"author":2,"featured_media":5749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[40],"tags":[],"class_list":["post-5660","post","type-post","status-publish","format-standard","has-post-thumbnail","category-daily-sales-tips","entry"],"yoast_head":"\nSales Tip 1406: Price Anchoring - Per Sjofors - Daily Sales Tips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Tip 1406: Price Anchoring - Per Sjofors - Daily Sales Tips\" \/>\n<meta property=\"og:description\" content=\"“The way you present your price will affect sales volume and willingness to pay of your buyer.” – Per Sjofors in today’s Tip 1406 Do you set a price anchor? Join the conversation below and learn more about Per! Sjofors Per Sjofors Website Per Sjofors on LinkedIn The Price Whisperer Book Submit a Sales Tip...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Sales Tips\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-17T10:30:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2022\/11\/Per-Sjofors-headshot-e1671167567458.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"420\" \/>\n\t<meta property=\"og:image:height\" content=\"528\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Scott Ingram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ScottIngram\" \/>\n<meta name=\"twitter:site\" content=\"@DailySales_Tips\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Ingram\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-1406-price-anchoring-per-sjofors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-1406-price-anchoring-per-sjofors\\\/\"},\"author\":{\"name\":\"Scott Ingram\",\"@id\":\"https:\\\/\\\/top1.fm\\\/#scott-ingram\"},\"headline\":\"Sales Tip 1406: Price Anchoring – Per Sjofors\",\"datePublished\":\"2022-12-17T10:30:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-1406-price-anchoring-per-sjofors\\\/\"},\"wordCount\":506,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-1406-price-anchoring-per-sjofors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Per-Sjofors-headshot-e1671167567458.jpeg\",\"articleSection\":[\"Daily Sales Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-1406-price-anchoring-per-sjofors\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-1406-price-anchoring-per-sjofors\\\/\",\"url\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-1406-price-anchoring-per-sjofors\\\/\",\"name\":\"Sales Tip 1406: Price Anchoring - Per Sjofors - Daily Sales Tips\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-1406-price-anchoring-per-sjofors\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-1406-price-anchoring-per-sjofors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Per-Sjofors-headshot-e1671167567458.jpeg\",\"datePublished\":\"2022-12-17T10:30:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/#scott-ingram\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-1406-price-anchoring-per-sjofors\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-1406-price-anchoring-per-sjofors\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-1406-price-anchoring-per-sjofors\\\/#primaryimage\",\"url\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Per-Sjofors-headshot-e1671167567458.jpeg\",\"contentUrl\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/11\\\/Per-Sjofors-headshot-e1671167567458.jpeg\",\"width\":420,\"height\":528},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/sales-tip-1406-price-anchoring-per-sjofors\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sales Tip 1406: Price Anchoring – Per Sjofors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/#website\",\"url\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/\",\"name\":\"Daily Sales Tips\",\"description\":\"A Daily Podcast and Blog for B2B Sales Professionals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/top1.fm\\\/DailySalesTips\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/top1.fm\\\/#scott-ingram\",\"name\":\"Scott Ingram\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g\",\"caption\":\"Scott Ingram\"},\"sameAs\":[\"https:\\\/\\\/top1.fm\",\"https:\\\/\\\/x.com\\\/ScottIngram\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sales Tip 1406: Price Anchoring - Per Sjofors - Daily Sales Tips","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/","og_locale":"en_US","og_type":"article","og_title":"Sales Tip 1406: Price Anchoring - Per Sjofors - Daily Sales Tips","og_description":"“The way you present your price will affect sales volume and willingness to pay of your buyer.” – Per Sjofors in today’s Tip 1406 Do you set a price anchor? Join the conversation below and learn more about Per! Sjofors Per Sjofors Website Per Sjofors on LinkedIn The Price Whisperer Book Submit a Sales Tip...","og_url":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/","og_site_name":"Daily Sales Tips","article_published_time":"2022-12-17T10:30:59+00:00","og_image":[{"width":420,"height":528,"url":"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2022\/11\/Per-Sjofors-headshot-e1671167567458.jpeg","type":"image\/jpeg"}],"author":"Scott Ingram","twitter_card":"summary_large_image","twitter_creator":"@ScottIngram","twitter_site":"@DailySales_Tips","twitter_misc":{"Written by":"Scott Ingram","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/#article","isPartOf":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/"},"author":{"name":"Scott Ingram","@id":"https:\/\/top1.fm\/#scott-ingram"},"headline":"Sales Tip 1406: Price Anchoring – Per Sjofors","datePublished":"2022-12-17T10:30:59+00:00","mainEntityOfPage":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/"},"wordCount":506,"commentCount":0,"image":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/#primaryimage"},"thumbnailUrl":"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2022\/11\/Per-Sjofors-headshot-e1671167567458.jpeg","articleSection":["Daily Sales Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/","url":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/","name":"Sales Tip 1406: Price Anchoring - Per Sjofors - Daily Sales Tips","isPartOf":{"@id":"https:\/\/top1.fm\/DailySalesTips\/#website"},"primaryImageOfPage":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/#primaryimage"},"image":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/#primaryimage"},"thumbnailUrl":"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2022\/11\/Per-Sjofors-headshot-e1671167567458.jpeg","datePublished":"2022-12-17T10:30:59+00:00","author":{"@id":"https:\/\/top1.fm\/#scott-ingram"},"breadcrumb":{"@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/#primaryimage","url":"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2022\/11\/Per-Sjofors-headshot-e1671167567458.jpeg","contentUrl":"https:\/\/top1.fm\/DailySalesTips\/wp-content\/uploads\/sites\/4\/2022\/11\/Per-Sjofors-headshot-e1671167567458.jpeg","width":420,"height":528},{"@type":"BreadcrumbList","@id":"https:\/\/top1.fm\/DailySalesTips\/sales-tip-1406-price-anchoring-per-sjofors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/top1.fm\/DailySalesTips\/"},{"@type":"ListItem","position":2,"name":"Sales Tip 1406: Price Anchoring – Per Sjofors"}]},{"@type":"WebSite","@id":"https:\/\/top1.fm\/DailySalesTips\/#website","url":"https:\/\/top1.fm\/DailySalesTips\/","name":"Daily Sales Tips","description":"A Daily Podcast and Blog for B2B Sales Professionals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/top1.fm\/DailySalesTips\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/top1.fm\/#scott-ingram","name":"Scott Ingram","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b608fbca687fcf4fc5d4d70f1be7f0093166028da70809b0d79cf63e7fd52865?s=96&d=mm&r=g","caption":"Scott Ingram"},"sameAs":["https:\/\/top1.fm","https:\/\/x.com\/ScottIngram"]}]}},"_links":{"self":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/posts\/5660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/comments?post=5660"}],"version-history":[{"count":0,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/posts\/5660\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/media\/5749"}],"wp:attachment":[{"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/media?parent=5660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/categories?post=5660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/top1.fm\/DailySalesTips\/wp-json\/wp\/v2\/tags?post=5660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}