scott@top1.fm<\/strong><\/p>\nTranscript<\/h3>\n
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today\u2019s tip comes from Ian Agard. Ian started his career as an actor before transitioning to tech sales, excelling as a top-performing AE at Clio. He now runs “LevellUp,” a sales training company that helps BDRs, SDRs, and AEs earn their next promotion in 3-6 months by focusing on mindset, habits, and mastering key sales skills. Here he is:<\/p>\n
Ian Agard: Today, we’re going to talk about why every tech sales rep, BDR, SDR, and AE, must start their own podcast. I’ll cover three major reasons that can help you build your personal brand, expand your network, and close more deals. Let’s get into it.<\/p>\n
Reason number one. Build your personal brand. See, a podcast establishes you as a thought leader. When you host a podcast, people start associating your name with valuable insights in your industry. This trust leads to stronger your relationships with prospects and a greater edge in closing deals. Man, I wish I would have started a podcast back when I was in AE working with lawyers at Clio. Imagine the credibility I could have built by sharing knowledge, relevant knowledge, to my audience.<\/p>\n
Reason number two. Expand your personal network. A podcast is a powerful networking tool. Inviting industry experts, clients, or even prospects onto your show opens doors that wouldn’t have existed through traditional prospecting like cold calls or emails. See, imagine interviewing decision-makers who could later become key contacts for you. Here’s a pro tip, though. After the podcast interview, follow up with a casual offer to your prospect to explore how your solution can help. See, the relationship has already been built.<\/p>\n
And reason number three. Become a subject-matter expert. Dive into topics your prospects care about. See, by reading books and interviewing experts in your industry, you gain deeper understanding of your prospect’s pain points. And this knowledge will shine through on your sales calls, your sales presentations, and giving you a competitive edge. You see, if I had read books like Fireproof, a guide for building thriving law firms, I could have been a more informed and trusted advisor to my lawyer prospects.<\/p>\n
So there you have it. Three key reasons why you should, you must start a podcast today if you’re a sales rep. Not only will it help you build a personal brand, expand your network, and establish you as a subject-matter expert, but it can also be a very powerful lead generation tool. So the action item for today is this. I want you to brainstorm three topics you could cover on your own podcast that would provide value to your ideal clients.<\/p>\n
Scott Ingram: To learn more about Ian and subscribe to his podcast “Sales Reps On Fire<\/a>\u201d, just click over to DailySales.Tips\/1812<\/a>. On that page, I\u2019ve also included a link to my own designer\u2019s PodcastCover.Art<\/a> page. If you want to go down that path and use them to design your podcast\u2019s cover. I\u2019ll spend an hour with you answering any questions you might have about podcasting. Again, those details are at DailySales.Tips\/1812<\/a>. Once you\u2019ve clicked over there, be sure to click back here for another great sales tip. Thanks for listening!<\/p>\n<\/p>\n","protected":false},"excerpt":{"rendered":"
“It helps you build a personal brand, expand your network, and establish you as a subject-matter expert, but it can also be a very powerful lead generation tool.” – Ian Agard in today’s Tip 1812 Are you planning to start your own podcast? Join the conversation below and learn more about Ian! Ian Agard on…<\/p>\n","protected":false},"author":2,"featured_media":6719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":""},"categories":[40],"tags":[],"class_list":{"0":"post-6670","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-daily-sales-tips","8":"entry"},"yoast_head":"\n
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“It helps you build a personal brand, expand your network, and establish you as a subject-matter expert, but it can also be a very powerful lead generation tool.” – Ian Agard in today’s Tip 1812<\/p>\n