Florin Tatulea

Florin Tatulea Florin Tatulea is an influencer

GTM Leader | LinkedIn Top Voice | Advisor

Toronto, Ontario, Canada
70K followers 500+ connections

About

I'm a passionate leader that lives and breathes all things sales.

I was lucky enough to be the first sales hire at Loopio and have had the opportunity to be a part of and contribute to the exponential growth that had led us to a sales team of ~50 strong. In my 6.5 years at Loopio we grew revenue by 65x.

I am now doing it all over again at Common Room

Whether it's been as an SDR, AE, Manager or Director, I'm constantly looking for ways to reinvent myself and my team.

I'm a people-first leader that understands that leading a team is not about me. It's about lifting others up and seeing them succeed. My success is simply a bi-product of my team's success.

As a sales leader, I'm curious about scaling sales teams, generating pipeline, increasing win rates and lowering ramp times in a remote world.

As an individual, I'm passionate about copywriting, sequence/cadence building, leveraging social selling and the future of sales technology.

Experience

  • Common Room Graphic

    Head of Sales Development

    Common Room

    - Present 1 year 2 months

    Toronto, Ontario, Canada

    Building outbound & pipeline generation systems with the very platform we are selling.

    Year 1: 500%+ pipeline growth

  • Sales Flo Graphic

    Founder

    Sales Flo

    - Present 3 years 10 months

    Building meaningful pipeline for GTM brands by engaging their audience through content creation across 80,000+ followers on LinkedIn, Substack & X.

    salesflo.substack.com
    x.com/FlorinTatulea

    I also do Sales Workshops and GTM Advising for some of the best B2B companies in the world: Shopify, LivePerson, Zendesk, Docebo, and Vendr.

  • pclub.io Graphic

    Course Author

    pclub.io

    - Present 2 years

    Best Selling Course - Copywriting, Cold Email and Sequencing: https://go.pclub.io/florin

  • Barley Graphic

    Director of Sales

    Barley

    - 1 year 7 months

    Helping People/HR teams make smarter compensation decisions to stay competitive:

    -Global Salary Benchmarking Data
    -Comp Planning Workflows & Reporting
    -Pay Equity Analysis
    -Total Rewards Communication

  • Plato  Graphic

    Director, Sales Development

    Plato

    - 8 months

    Built the BDR/SDR function from scratch.

    Plato helps Engineering & Product teams build their skillset by providing access to the top mentors in the world from orgs like Google, Meta, Netflix, Spotify etc.

  • Loopio

    Loopio

    6 years 6 months

    • Loopio Graphic

      Senior Manager, Sales Development

      Loopio

      - 9 months

      Toronto, Ontario, Canada

      First sales hire at Loopio and part of an elite sales team as an SDR, AE & SDR Leader that grew revenues by 65x in 6 years leading to a high 9-Figure valuation.

      As an SDR Leader, I helped scale the Inbound & Outbound function to a team of ~25 across Commercial, Mid-Market & Enterprise segments.

    • Loopio Graphic

      Manager, Sales Development

      Loopio

      - 1 year 6 months

    • Loopio Graphic

      Senior Account Executive

      Loopio

      - 2 years 10 months

      Toronto, Canada Area

      Closed 100+ deals across Commercial, Mid-Market & Enterprise segments.

      Notable deals include: Square, Ceridian, Mcdonalds (Dynamic Yield), Databricks, TripActions, Carbon Black, Bentley, Gainsight, Grammarly + many more.

    • Loopio Graphic

      Team Lead, Sales Development

      Loopio

      - 4 months

      Toronto, Canada Area

    • Loopio Graphic

      Founding SDR

      Loopio

      - 1 year 3 months

      Toronto, Canada Area

  • PenPal Technologies Graphic

    Business Development Manager

    PenPal Technologies

    - 1 year 3 months

    Toronto, Canada Area

  • TD Graphic

    Banking Associate

    TD

    - 1 year 3 months

  • STS Capital Partners Graphic

    Analyst Intern, M&A

    STS Capital Partners

    - 8 months

    Toronto, ON

    STS Capital Partners is an international investment banking firm specializing in mergers, acquisitions, divestitures, strategic consulting and advisory services for mid-market businesses.

    Worked on five $10MM - $100MM transactions within the real estate, airport logistics, IT & security and healthcare industries.


Education

Volunteer Experience

  • Consultant

    UTCA Volunteer Consulting Group

    - 6 months

    Environment

    Working with Local Food Plus, a not-for-profit aiming to drive a sustainable food model to the benefit of local farmers and retailers in Ontario

  • SDR Nation Graphic

    SDR Career Coach

    SDR Nation

    - 2 years

Skills

Projects

  • Georgetown Stock Pitch Competition

    -

    Competed against 20 business schools across the U.S. including Wharton, Stern, Berkeley and Sloan.
    This competition asked students to choose a stock to either long or short, with the only requirement of it having a 30 day SMA of over $200m in market cap. Our team, being the only international presence in the competition, chose to pitch Iridium (IRDM), a satellite communications company, and have received a final judgement score of 24/30 based on Stock Selection, Presentation, and Q&A.

    Other creators

Honors & Awards

  • Dean`s List

    University of Toronto

    Obtained a GPA above 3.5 for the entire academic year 2011-2012

  • E3 Business Case Competition

    Power Unit Youth Organization

    2nd place overall

  • Top Ranked Junior Tennis Player - Canada

    -

Languages

  • English

    Native or bilingual proficiency

  • Romanian

    Native or bilingual proficiency

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