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Winning The Cloud: Sales Stories And Advice From My Days At Microsoft Paperback – March 4, 2017

by Trong Nguyen (Author), Cabrina Attal (Editor), Shany Biran (Editor),
4.6 out of 5 stars 63 ratings
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The high-tech world moves at lightning speed. To sell in that world, you need to be even faster. What do you do when everyone around you — your customers, your co-workers, and even your support teams — tells you NO! How do you change that NO to a YES so that you can help fundamentally transform your customer’s business and make it better than it was before?Selling high-tech is not for the faint of heart. Climb the peaks and wallow in the valleys as Trong Nguyen tells you eighteen real-life stories of selling to the most complex global corporations and changing the cloud business at Microsoft. Part art, part science, Trong walks you through winning at the highest levels and how to close that game-changing deal. Learn real-world tips, tricks and strategies for selling the cloud to the world’s largest corporations. Hang on tight for a wild ride!
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Previous slide of product details
  1. Print length
    148 pages
  2. Language
    English
  3. Publication date
    March 4, 2017
  4. Dimensions
    5 x 0.34 x 8 inches
  5. ISBN-10
    0998570206
  6. ISBN-13
    978-0998570204
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The%20Amazon%20Book%20Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Editorial Reviews

About the Author

Trong has more than twenty years of experience in sales, marketing, and consulting with the world's largest enterprises across various market segments, including healthcare, telecommunications, insurance, and financial services. Trong honed his craft at Digital Equipment Corporation, IBM and Dell. Most recently Trong transformed Microsoft's healthcare and financial services industries by helping clients move to the cloud. Trong earned his Bachelor of Arts degree in Economics from Western University, as well as an MBA from The University of Chicago.

Product details

  • Publisher ‏ : ‎ Trong Nguyen
  • Publication date ‏ : ‎ March 4, 2017
  • Edition ‏ : ‎ 1st
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 148 pages
  • ISBN-10 ‏ : ‎ 0998570206
  • ISBN-13 ‏ : ‎ 978-0998570204
  • Item Weight ‏ : ‎ 5.4 ounces
  • Dimensions ‏ : ‎ 5 x 0.34 x 8 inches
  • Customer Reviews:
    4.6 out of 5 stars 63 ratings

Customer reviews

4.6 out of 5 stars
63 global ratings

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Customers say

Customers find the book enjoyable to read, with practical knowledge and great chunks of advice from the author. Moreover, they appreciate its readability, with one customer noting it's suitable for any level of seller. Additionally, the book receives positive feedback for its personality, with one customer describing it as very personable.

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AdviceReadabilityPersonality
23 customers mention "Advice"23 positive0 negative

Customers appreciate the book's practical knowledge and great chunks of advice from Trong, with one customer highlighting the important framework for understanding roadblocks.

"...It provides the framework of what it takes to position yourself for success in high tech and complex selling...." Read more

"...I was very impressed by his detailed and methodical approach to large strategic enterprise deals...." Read more

"Don’t blink, you might miss it. Valuable chunks of sales insight hidden are sometimes hidden in a narrative jam packed with personal anecdotes...." Read more

"...The most valuable thing this book offered is a Lessons Learned section that included all of the gems in one place at the end of every chapter...." Read more

21 customers mention "Readability"21 positive0 negative

Customers find the book enjoyable to read, describing it as a nice quick read with good storytelling.

"...I especially enjoyed the personal touches and humor of this book...." Read more

"...The book is an easy read, Trong has a very personable and his writing style is easy-to-connect with...." Read more

"Trong has an ability to tell stories a certain way that educates & entertains the reader simultaneously...." Read more

"I love the story based style of this book with the lessons learned from each chapter at the end. Great chunks of advice from Trong!..." Read more

3 customers mention "Personality"3 positive0 negative

Customers appreciate the author's personality in the book.

"...The book is an easy read, Trong has a very personable and his writing style is easy-to-connect with...." Read more

"...looking for practical advice on how to succeed both professionally & personally...." Read more

"...read (I'm about to read it again), as well as entertaining and most importantly human. Amazing work Trong!" Read more

Should be required reading for any person in sales...
5 out of 5 stars
Should be required reading for any person in sales...
Similar to other reviews I found Trong first by researching Enterprise sales information on the web and YouTube. This book is what I was actually looking for that I couldn't find in other searches. It provides the framework of what it takes to position yourself for success in high tech and complex selling. I especially enjoyed the personal touches and humor of this book. The "Lessons Learned" at the end of each chapter is an ideal touch that makes this book a mainstay for your office resources. Reading this is like having the ability to grab a coffee with an experienced expert and get a quick download for how to be successful and what it will be like to work on large scale corporate deals that touch nearly every level and department of an organization both on the customer side and internally. Highly recommend this book and I'm sure the author would agree that this book is best utilized as another piece to your total development journey.
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Top reviews from the United States

  • Nick
    5.0 out of 5 stars Should be required reading for any person in sales...
    Reviewed in the United States on January 20, 2019
    Format: PaperbackVerified Purchase
    Similar to other reviews I found Trong first by researching Enterprise sales information on the web and YouTube. This book is what I was actually looking for that I couldn't find in other searches. It provides the framework of what it takes to position yourself for success in high tech and complex selling. I especially enjoyed the personal touches and humor of this book. The "Lessons Learned" at the end of each chapter is an ideal touch that makes this book a mainstay for your office resources. Reading this is like having the ability to grab a coffee with an experienced expert and get a quick download for how to be successful and what it will be like to work on large scale corporate deals that touch nearly every level and department of an organization both on the customer side and internally. Highly recommend this book and I'm sure the author would agree that this book is best utilized as another piece to your total development journey.
    Customer image
    Nick
    5.0 out of 5 stars
    Should be required reading for any person in sales...

    Reviewed in the United States on January 20, 2019
    Similar to other reviews I found Trong first by researching Enterprise sales information on the web and YouTube. This book is what I was actually looking for that I couldn't find in other searches. It provides the framework of what it takes to position yourself for success in high tech and complex selling. I especially enjoyed the personal touches and humor of this book. The "Lessons Learned" at the end of each chapter is an ideal touch that makes this book a mainstay for your office resources. Reading this is like having the ability to grab a coffee with an experienced expert and get a quick download for how to be successful and what it will be like to work on large scale corporate deals that touch nearly every level and department of an organization both on the customer side and internally. Highly recommend this book and I'm sure the author would agree that this book is best utilized as another piece to your total development journey.
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  • Caroline B
    5.0 out of 5 stars What it takes to be successful in enterprise technology sales
    Reviewed in the United States on July 23, 2018
    Format: PaperbackVerified Purchase
    I had heard Trong speak on a couple of podcasts and bought his book after seeing him steal the show at a sales conference. I was very impressed by his detailed and methodical approach to large strategic enterprise deals.

    Winning the Cloud doesn't dive deep into details for account plans and/or cloud infrastructure but provides a blueprint for the type of person you need to be to succeed in enterprise technology sales. The underlying theme is the importance of relationships, both internally and externally, and how to be well-rounded while also meeting the sometimes excruciating time requirements.

    The book is an easy read, Trong has a very personable and his writing style is easy-to-connect with. I would recommend this book to anyone currently in sales and in need of a sanity check as well as those looking to grow into an enterprise sales role.
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  • Percival
    5.0 out of 5 stars Connect the Dots
    Reviewed in the United States on May 25, 2021
    Format: PaperbackVerified Purchase
    Don’t blink, you might miss it. Valuable chunks of sales insight hidden are sometimes hidden in a narrative jam packed with personal anecdotes.

    The author presents several high level strategies, names them, but leaves the rest to you. But he does not leave you without showing it’s practical application.

    He opens the rabbit hole but let’s you decide whether you want go deeper.

    Connect the dots between the summarized takeaways, anecdotes, and screenshots.
    Helpful
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  • Amazon Customer
    5.0 out of 5 stars Great Look at the World of Enterprise Tech Sales
    Reviewed in the United States on October 30, 2020
    Format: KindleVerified Purchase
    Trong has an ability to tell stories a certain way that educates & entertains the reader simultaneously. It was great to learn about his experience navigating through obstacles he encountered while building relationships with executives that come from all walks of life. The most valuable thing this book offered is a Lessons Learned section that included all of the gems in one place at the end of every chapter. I would definitely recommend this book to anyone looking to be a top performer in sales, or any other industry.
    Helpful
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  • Saadz
    4.0 out of 5 stars Good Storytelling and Advice
    Reviewed in the United States on September 6, 2017
    Format: KindleVerified Purchase
    I love the story based style of this book with the lessons learned from each chapter at the end. Great chunks of advice from Trong! A quick and easy read for people looking for inspiration and advice in Sales or in Life.
    Helpful
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  • Gunner Shock
    5.0 out of 5 stars Must Read For IT Sales Professionals
    Reviewed in the United States on January 7, 2019
    Format: PaperbackVerified Purchase
    This book is a gold mine for IT sales professionals looking for practical advice on how to succeed both professionally & personally. In this book, Trong provides valuable insight on his daily routines, how he structures his weeks, how he interacts with his clients, negotiation tactics, personal development tools, and much more. I often revisit this book when I'm struggling to make decisions and need advice, it's like a mentors handbook.The best part of all, it's a super quick & easy read. I knocked it out in one evening after work.
    Helpful
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  • SB
    5.0 out of 5 stars Insightful, Hilarious, and Great Inside-View
    Reviewed in the United States on September 15, 2017
    Format: KindleVerified Purchase
    Trong's book is full of well-crafted gems, easy to read in chapters which stand alone as great life lessons. The "purple hair" story comes to mind often and so do many other great stories. Reading Trong's conversations and interactions with the C-suite in some of the world's biggest corporations are wonderful fly-on-the-wall vignettes. But no matter what you do or where you do it, Trong's book shows that life is about people. And, that we all have similar things driving us, it is just the language communicating them that is different. Stories you feel liking reading again and again.
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  • Andrew Nguyen
    5.0 out of 5 stars Informative...
    Reviewed in the United States on February 9, 2022
    Format: KindleVerified Purchase
    Found the advice valuable and practical. The book is interspersed with personal stories and is a quick easy read to gain new perspective on enterprise sales.
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Top reviews from other countries

  • Eric Ding
    5.0 out of 5 stars Great Tips for everyone in Sales
    Reviewed in Canada on September 10, 2018
    Format: PaperbackVerified Purchase
    This is a great book for anyone that's in Sales. The author has given true advice and recollections of meaningful moments based on his many years of experiences winning Enterprise sales. The book portrays itself in a memoir-esque fashion, and the biggest value is that it offers many tips and perspectives for the reader to reflect on in their own sales strategies. I highly recommend it.
    Report
  • Nishit Verma
    5.0 out of 5 stars Practical guide to sales.
    Reviewed in India on July 19, 2022
    Format: KindleVerified Purchase
    I will recommend this book to all aspiring sales superstars because the book provides first hand practical experience and tactics in managing complex sales. Simple yet informative.
    Report
  • Amazon Customer
    5.0 out of 5 stars A great and fun read for every sales professional
    Reviewed in Canada on August 16, 2017
    Format: KindleVerified Purchase
    A great read for every sales professional involved in complex selling cycles. It's insightful, fun, inspiring, witty, and personal.
    Finished it in one sitting. I absolutely recommend it.
    Report