“By mastering your mindset, you’re not just surviving tough times, you’re setting yourself up to thrive when the economy rebounds.” – Meshell Baker in today’s Tip 1768
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Transcript
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Meshell Baker, our favorite sales confidence igniter and authentic selling crusader. Here she is:
Meshell Baker: Today’s topic is Thriving in Tough Times Mastering your Mindset for Sales Success. Now, I’m going to share with you, as I always do, how you can maintain a winning mindset during economic times that are challenging. And I know it It feels like there’s a lot of navigating uncertainty currently. And remember, your mindset is always your most powerful tool. So I’m going to share with you some tips, a takeaway, and an incredible fact for you to see how to harness your mind effectively and efficiently.
First, I want to start with some interesting data you may not realize, but since the Great Depression, this country has experienced 13 domestic recessions, and there have been four global recessions. This sounds like a lot, but here’s the silver lining. Each downturn is followed by an even greater economic expansion. Boom. So the tough times are temporary, and they’re often the catalyst for some incredible positive change. So know that this too shall pass.
Now, the three takeaways I want to give you today. One, understand the buyer’s mindset. During economic times, buyers become cautious and price sensitive. They focus on bare essentials and scrutinize every purchase. As a salesperson, you need to adapt your approach to meet these challenging needs. Remember, when customers buy differently, you must sell differently. Slow down, pause, listen.
Now, two. Resist the discount trap. It is so tempting to offer deep discounts and to save a sale. But this will only set a dangerous precedent. Instead of immediately slashing prices, focus on demonstrating the unique value your product or service offers. Show how what you’re offering helps the client navigate the tough times that they are feeling themselves. Show them how your product will help them to be successful during this downturn period.
Tip number three. Embrace positive mental programming. Your attitude drives your behavior. In sales, this is crucial. Start every single day by consciously choosing positive thoughts. View your challenges as opportunities for growth. Be the beacon of positivity in a sea of negativity. Your clients and your colleagues will notice it and appreciate it. You can be the beacon for all opportunities opportunity. It’s always up to you.
Now, here’s something you can immediately implement, start today to create some more wins, and that is simply create a win journal. At the end of each day, I want you to write down three positive things that happen no matter how small. You see, this simple practice will train your brain to focus on positivity, even during challenging times. And your ability to focus on positivity will help you be more creative and innovative, and this helps you with your clients in the midst of those difficult conversations, you will be able to create favorable outcomes that are fortuitous for all involved.
Remember, selling is tough during these times. It requires more energy, more effort, more mental strength. You are going to start working twice as hard to achieve half as much. But these challenges are shaping you to be more resilient and skilled sales professional. I want you to remember this. You have the power to choose your attitude. In every interaction, in every setback, in every small victory, you can choose to see the opportunity. By mastering your mindset, you’re not just surviving tough times, you’re setting yourself up to thrive when the economy rebounds. You are setting yourself up for continued ongoing and lasting sales success by how you interface with the tough times right now. Have a great day selling.
Scott Ingram: For more from Meshell, just click over to DailySales.Tips/1768. Once you’ve clicked over there, be sure to click back here for another great sales tip. Thanks for listening!