“Authentic selling isn’t just about pushing products. It’s about creating meaningful connections.” – Meshell Baker in today’s Tip 1790
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Transcript
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Meshell Baker, our favorite sales confidence igniter and authentic selling crusader. Here she is:
Meshell Baker: Hello. Today, we’re talking about winning more clients with genuine connections. Did you know that 88% of consumers say authenticity is a key factor when deciding which brands they like and support? Yep, that’s right, 88%. In today’s ever-busy world, where countless products and services compete for attention, authenticity isn’t just a buzzword. It’s your secret weapon.
So what does authenticity in sales actually mean?
Now, I want you to imagine scrolling through an online ad website, and instead of being overwhelmed by flashy banners and pop-up ads, you come across a heartfelt video from a seller who genuinely wants to help you. They share their personal story, explain how their product can solve your problems, and invite you to join a community of satisfied clients. This is the essence of authentic selling in the digital age.
So today I’m going to talk about how to improve your sales approach by forging real connections with your clients. I’ll share three key takeaways and an immediately implementable technique.
Takeaway number one. Showcase how your product is a solution. People don’t buy products, they buy solutions. It is really that simple. To genuinely connect with your clients and your buyers, start by identifying the problem your product solves, whether it’s a time-saving tool, a life-enhancing service, or an essential everyday program. Clearly articulate how it addresses your client’s pain points. For example, instead of saying, This software has great features, you might say, This software will save you 5 hours of work each week. The feature demonstrates what the solution does. The benefit highlights why it’s worth it to the client.
Takeaway number two. Talk about your passion and your vision for your products. Authenticity is born from genuine enthusiasm. When you share your personal connection to the product, basically why you believe in it and why you’re invested in the success of the product, people will feel that. They see it in your eyes and hear it in your voice. When you express your enthusiasm, it becomes infectious. As you talk about the product, let your buyers feel your excitement and commitment to their success. This emotional connection will be a powerful motivator for potential buyers. Let that passion shine through.
Takeaway number three. Tell real stories of your product’s impact. Remember, features tell while stories sell. Move beyond the facts and statistics and share real-life examples of how your product has made a difference. Maybe a client who was struggling with a specific issue similar to the current prospect, and your product was the game changer. Share these stories. They evoke emotions, create connections, and showcase the transformative power of what you’re offering. It’s not just about the numbers, it’s about the people and the impact your product has on their lives.
Now, why is all of this important?
Well, according to a report by Label Insight, 94% of consumers are likely to be loyal to a brand that offers complete transparency. This underscores the importance of not just being authentic, but also being open and honest with your buyers.
Here is the immediately implementable action step for you to take today.
This week, reach out to a few of your most loyal clients. Ask them to share how your product has made a difference in their lives. Then turn those testimonials into stories that you can share in your sales conversations on your website or through marketing channels and emails. It’s a simple yet powerful way to build authenticity into your selling process.
Now, remember, authentic selling isn’t just about pushing products. It’s about creating meaningful connections. When you focus on solving problems, share your passion, and tell real stories, you’re not just making a sale. You’re building relationships that last. And lasting relationships become recommendations, referrals, and repeat business.
In the words of a quote authored by Mary Kay Ash, Pretend that every single person you meet has a sign around his or her neck that says, Make me feel important. Not only will you succeed in sales, you will succeed in life. Have a great day selling.
Scott Ingram: For more from Meshell, just click over to DailySales.Tips/1790. Once you’ve clicked over there, be sure to click back here for another great sales tip. Thanks for listening!