“Don’t be afraid to test something that is interesting” – Kris Rudeegraap in today’s Tip 104
Did you send something interesting like Kris does?
Join the conversation below and share your experience!
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. In yesterday’s tip, Jeff Bajorek suggested that you give them something to talk about. Today’s tip is essentially a way that you can operationalize and scale that approach from the CEO of Sendoso, Kris Rudeegraap. Here he is:
Kris Rudeegraap: Hello, everyone. I’m Kris Rudeegraap, CEO of Sendoso. Before I become CEO, I was an account executive for about eight years at various software startups in San Francisco. While at the last company, one of my tips to success was that what we sending out Starbucks E-gifts about an hour before my demo. I did this because I started to see that the industry was very competitive and these prospective buyers, we’re seeing a lot of different demos of different products and one way that I wanted to stand out from the other demos was to send out this Starbucks gift card and build a little bit more human personal rapport. But also worked really well with driving attendance to demos. So if you got a coffee, you gift an hour before the demo, it was much more likely that they would show up and I had some data to prove that. So that was just an after effect. All that being said, I think the biggest takeaway is don’t be afraid to test something that is interesting. You know, this is something that no one else in my company was doing, nor none of my other sales friends were doing. But once I did it, it actually worked really well. I started to be known as the coffee guy too, around the office, which was kind of funny. You know, once it started to work and I proved it, I then scaled it out. So I think this is something that was a learning for me, is that how do I optimize it and make it easier. Prior to that, I had to go to a website to generate these e-gift links and then I had to copy and paste them into an email and log it in SalesForce to track who I did and didn’t send it to you. It was kind of a mess. I did it though because I really saw the results. Fast forward to one weekend, I found an engineering friend and we built a Starbucks and SalesForce app, or you could click a button in SalesForce and it generated that Starbucks instantly for you. And that was kind of an AHA moment, which led me to where I am today at Sendoso, which is a sending platform to help tons of other salespeople send out whenever they want. And with that in mind, if you messaged me on LinkedIn, I wanted to select five random viewers or listeners to this podcast that I will give you a $50 in credit so that you can send out coffee gift cards yourself. Thank you
Scott Ingram: For a direct link to Kris’ LinkedIn profile so you can take him up on his offer click over to DailySales.Tips/104. There you’ll find the video of Kris talking through his tip as well as a couple more Sendoso related links. Check it out.
Then come back tomorrow for an Avengers-related sales tip.