“I simply think of this as belief and I think it’s the first and probably most important ingredient when it comes to sales success.” – Scott Ingram in today’s Tip 1232
What about you? Are you self-efficacious? Do you believe?
Join the conversation below and feel free to share your thoughts!
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Transcript
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Earlier this week I got an email from one of my mentors. He was talking about reading the book “Fans First” by Jesse Cole, the founder of the Savannah Bananas and I’m going to read a quote, but I really want you to go to DailySales.Tips/1232 where I’m going to include the full piece and a link to this newsletter. You’ll also be able to see who my mentor is.
Here’s what he said though:
“I could talk forever about what they are doing, but just read the book. So far it’s amazing and I’m learning quite a bit.
But mostly, I’m learning about self-efficacy. Self-efficacy is someone’s belief that they can accomplish something. Noom, the weight-loss company, says that self-efficacy is the number one reason why people will or will not accomplish their goals. They promote this concept in a ton of their marketing.
Jesse accomplished his goal because he believed he and his team could do it. Everything else is in the details.”
So self-efficacy isn’t the phrase I would use. In fact, it’s also kind of hard to say. I simply think of this as belief and I think it’s the first and probably most important ingredient when it comes to sales success.
I think you have to believe in 3 things:
First and foremost, you need to believe in yourself. You also need to believe in whatever it is that you’re selling and you have to believe in your process.
This shows up over and over again in the interviews I do with the top 1% sales performers on my Sales Success Stories podcast, but maybe the most interesting way that I see it is from those who call their shots.
Today, I’ll actually be doing an interview with a top SDR who reached out to me a year ago. He’s a fan of Sales Success Stories and got in touch to suggest that we do an interview together after his first year once he had become the #1 SDR of several dozen at his company.
Challenge accepted and of course, he made it. What’s interesting is that this isn’t the first time. Dustin Brown called this kind of a shot when he joined Outreach.
In fact, the vast majority of listeners who have reached out and let me know that they were going to be number one and were going to need to be on the podcast have gone on to do exactly that.
So what about you? Are you self-efficacious? Do you believe?
I believe you should click over to DailySales.Tips/1232 so that you can read the full piece from my mentor. Once you’ve done that, be sure to come back tomorrow for another great sales tip. Thanks for listening!
About Self-Efficacy
by Joe Pulizzi in his Random Newsletter that you can subscribe to HERE.
I’m in the middle of reading “Fans First” by Jesse Cole, the founder of the Savannah Bananas independent baseball team.
The story is truly unbelievable…how he turned an idea that everyone thought was terrible into what ESPN calls “the greatest show in baseball.” From the Banana Nanas (their senior citizen dance team) to throwing out the first banana (instead of the first pitch) to all-you-can-eat tickets (all tickets are the same price and they all include food/drinks).
The Bananas have more social media followers than many Major League Baseball teams. They also just announced a new special series on ESPN+. Here’s a video of their players dancing during the game to give you an idea of their antics.
I became a fan a few years ago. My wife and I have looked into going to a game. Tickets are very hard to come by (they’ve sold out every game since 2016).
I could talk forever about what they are doing, but just read the book. So far it’s amazing and I’m learning quite a bit.
But mostly, I’m learning about self-efficacy. Self-efficacy is someone’s belief that they can accomplish something. Noom, the weight-loss company, says that self-efficacy is the number one reason why people will or will not accomplish their goals. They promote this concept in a ton of their marketing.
Jesse accomplished his goal because he believed he and his team could do it. Everything else is in the details.
I’m working on some new things myself. Here is how I’m breaking it down to find success.
First, I’m writing down the big goal. Before we sold our company in 2016, I wrote down how much I was going to sell for and by when. I reviewed this goal every day.
Then create small daily habits. For example, I’m trying to lose a few pounds and get in shape. I track how much water I drink per day and how many times I run per week. For you, this will be whatever daily habits get you to your larger goal.
Track everything. If you set a large goal that can’t be tracked, you’re going to have a difficult time. Make sure whatever you do can be measured. If you want to be a successful content entrepreneur, what does that mean for you? Is that the number of subscribers? Or perhaps a revenue or profit goal per month? Then mark it down and track it like crazy.
Get feedback. Now, I don’t mean you have to share what you are doing with the world every minute on social media, but having a few mentors and supporters is critical. They will keep you accountable and give you honest feedback during your journey.
So, keep it simple.
Create the goal and write it down.
Develop small daily habits that define the goal’s success.
Track your progress every day.
Create a feedback team to keep you accountable and to help adjust your goals as you learn more.
Let’s make 2022 an amazing year of positive change for all of us.