“So instead I seek to understand it and how it affects us and then manipulate the way, I run my life to take advantage of this as a benefit.” – Jack Wilson in today’s Tip 1248
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. It’s Friday and Jack Wilson is back with another tip for your head. Here he is:
Jack Wilson: A short while back I read a great book about the impact acts of dopamine on the human brain. The book was called The Molecule of More, and recently I’ve actually become an anecdote for exactly that. In sales and in life, we tend to set goals. Sometimes they’re the beehags or the big hairy audacious goals. In my life, we’re about to have a new child. We built our dream forever home. I finally decided to upgrade to an electric vehicle. All these crazy changes happening basically at the exact same time.
As a result, when they all came to fruition, it was a crash. It was coming down from the high. You’ve heard the expression make sure the high is worth the hangover. And in this case, I’m not necessarily sure that it is, because I’m left sort of feeling anxious and guilty to get ready to go back to work and try to achieve and make sure that I’m putting in the effort to do it all again.
So what I wanted to do today is bring you a few tips on how you can help avoid the hangover from the high of setting goals. Now, you can try to understand the cycle of dopamine or you can try to break the cycle. Breaking the cycle isn’t really a thing unless you plan on achieving self-actualization, because we’re humans and it’s natural instinct for us to have this chemical that controls our behaviors. So instead I seek to understand it and how it affects us and then manipulate the way, I run my life to take advantage of this as a benefit. So there’s two ways I try to do that.
The first is what I call road mapping and the second is what I call micro cycling. So road mapping is understanding that there’s always several different types and sizes of goals in your life. Let’s just, for example say, call them small, medium, and large. If you understand that at any one time you have a small, a medium, and a large goal, you also understand roughly when those milestones are going to be achieved, or at least when you plan on achieving them. When you understand that you can make sure not to overlap these goals or to roadmap the future goal or the next milestone that you’ll set for yourself when you achieve the last. As a result, you can almost look at a calendar of your life and understand the peaks in the valleys of the goals and the accomplishment, and as a way to sort of moderate the imbalance of dopamine in your life.
Besides road mapping, another thing you could do is what I call micro cycling. This is a way that I try to attempt to fall in love with the journey, not the result. Micro cycling is when you take a look at smaller periods of time, like your work week, and you find the little things that you enjoy doing and look forward to doing throughout the week, and then set a pattern of it. So, for example, I like my Mondays as my prep days. I do deep research on prospects and I find that enjoyable and fun. So I know that that’s something I can look forward to at around the same time every single week. Then when I kick off creative campaigns a few days later, that’s another time that I like to look forward to. And then, of course, there’s the big disco calls and presentation meetings, which I always try to schedule around the same days and times of the week again to put myself into a pattern of expectations to regulate the flow of dopamine through my brain. So I know this was a little bit of a high-level meta topic, but I think this will help you as you start to achieve goals and realize the crash that comes after it.
Scott Ingram: For links to connect with Jack, just click over to DailySales.Tips/1248. Then, be sure to come back tomorrow for another great sales tip. Thanks for listening!