“Try to get people to connect with you based on the value you bring. ” – Ryan Caswell in today’s Tip 1504
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Ryan Caswell. Ryan is the Founder of B2BLeads.com. A company with the sole purpose of helping business-to-business professionals leverage LinkedIn in a way that will consistently provide low cost & quality leads. Here he is:
Ryan Caswell: Hey, how’s it going? I wanted to give you three quick tips on how you can improve your messages on LinkedIn so that you can generate more leads and more sales.
So first tip is try to get people to connect with you based on the value you bring. So rather than reaching out to people and saying, Hey, let’s connect. I’ve seen you’re connected to this person, or, let’s join each other’s network. Try and get your value proposition in front of them so that people are actually connecting with you based on the value that you can bring. Rather than it’s going to make it a lot easier to transition that conversation around the value and the help that you can give them than if you connect with them on false pretenses or if you’re just trying to grow your network. So that’s the first tip.
Second tip is single CTA, single call to actions. When you give people too many choices, they’re not going to take any. So make the choices singular. Don’t say, Hey, if you want to do this, do this. If you want to reach out to me, do this. This is my phone number. If you want to call me on a phone, if you want to call me in an email, no one’s going to take it. When you give people too many options, they tend to take no option as opposed to one. The idea is we really need to make it very easy for these people that don’t know us, they don’t trust us yet, to take some initial first step. So just make it really easy. And rather than saying the first step is jump on a call, just try and get some buy into the value or see if they need help around what you offer. So we want to get yes-no answers. So it’s really easy for your prospect to take that first step.
Now, the final step is keep it short, keep it conversational. If you send someone a massive three-paragraph-long sales pitch, they’re not going to read it. These people are busy and they got other things to do and you’re not at the top of their priority list. So keep conversations short, conversational to the point, and then you’ll actually have a chance of people reading the messages and wanting to progress the conversation through to a call and obviously to a sale.
So I hope that helps. Three quick things that you can do with your messages today to start generating more conversations, more relationships, more leads, and more sales on LinkedIn. Hope that helps. My name is Ryan Caswell from B2BLeads.com.
Scott Ingram: For more about Ryan, just click over to DailySales.Tips/1504 and we’ll have those links for you there. Once you’ve done that, be sure to come back tomorrow for another great sales tip. Thanks for listening!