“Before you get carried away with some new method, think it through.” – Jeff Bajorek in today’s Tip 1676
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Transcript
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today Jeff Bajorek is here with a little tip about tips. Here he is:
Jeff Bajorek: There’s a lot of good advice thrown around out there regarding best practices. It’s enough to make your head spin, and that’s before you realize that the tip you just read might not even work for you.
One of the things that I’ve realized through years of arguing with my colleagues on this stuff is that there’s more than one right answer, and best is relative. Consider how different most of our sales jobs are from one another. Selling software as a service is dramatically different than selling heavy equipment to farmers. Off-the-shelf versus custom is another consideration. That’s before you even get into things like contract length, buying windows, competitors. Is this something that your customer buys routinely and you can easily displace a competitor? Or do you have to wait for their contract to expire before they’ll even consider talking to you?
All of these things have impacts on the way you sell, and quite frankly, they may render that good advice completely null and void. Look, the phone may indeed be dead if you sell software to Gen Z, but if you’re selling a new valve replacement to a cardiothoracic surgeon, TikTok is not a good strategy.
So before you get carried away with some new method, think it through. Do your buyers buy in a way that makes this a valid strategy? Does it pass your say-it-out-loud test? A little scrutiny goes a long way.
Scott Ingram: For links to connect with Jeff, just click over to DailySales.Tips/1676. Once you’ve clicked over there, be sure to click back here for another great sales tip. Thanks for listening!