“Applying the four agreements in your sales and leadership practices offers an opportunity to expand, enhance, and create a robust, sustained sales success journey and career.” – Meshell Baker in today’s Tip 1732
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Transcript
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Meshell Baker, our favorite sales confidence igniter and authentic selling crusader. Here she is:
Meshell Baker: Today, we’re discussing The Four Agreements of Selling. And the reference for today is The Four Agreements book by Don Miguel Ruiz, which is a game changer for your sales and leadership career. Now, the first agreement is be impeccable with your word. This is your word is your bond. So this doesn’t mean just being honest. It also means ensuring your communication is clear, persuasive, and effective. Key strategies for effective communication.
One, clear messaging. Verify your intention and message are understood, clear, and eliminate any room for confusion.
Two, trust and transparency. Building lasting relationships with clients and team members means that you are clear, transparent with your communication. There is no ambiguity.
Number three, engage listening. This means you’re showing a genuine interest in others’ needs and responses by not just going me too in talking and sharing your stories as soon as they finish speaking. It requires that you ask questions that engages them in speaking so you can engage in more listening.
Second agreement, don’t take it personal. Remember, rejection and criticism are part of the sales landscape. Maintaining professionalism means that you understand that it’s not a personal failure. It is just part of the business dynamic of selling.
Here are some tips for building resilience.
Have an objective perspective. This means maintaining a professional distance from the wins and losses and staying focused on the goal. Remember, the more successful someone is, the more losses and mistakes and failures they’ve had.
Number two, leverage your feedback. Look for people and opportunities to refine your approach and strategies. Roleplay is your friend.
Number three, adaptability. Stay agile and responsive to feedback, the market changes, and ensure that you’re on the forefront of your field. You want to be someone who is ahead of the curve, and that means investing in yourself, in books and podcasts, and learning.
The third agreement, don’t make assumptions. In sales, assumptions is the root of missed opportunity, misunderstandings, mistakes. You want to not need to interpret, you want clear communication to ensure everybody’s on the same page.
Here are tips to avoid assumptions.
One, proactive inquiry. Always verify the facts and intentions to ensure alignment and understanding.
Number two, clear documentation. Keep a meticulous record of your discussions, your agreements to avoid future disputes. The CRM is your friend.
Number three, encourage openness. This is cultivating an environment around you and with your colleagues and your clients that they can ask questions and clarify and encourage them.
Be someone God who is approachable. This enhances the synergy and satisfaction for everyone involved.
The fourth agreement, always do your best. Excellence in sales is not about an occasional win. It comes from those who are consistent high performers. It’s striving to do your best every day. Remember, success is rented and the rent is due daily.
There’s a quote by Roger Staubach, The road to the extraordinary is never crowded. So remember, the difference between ordinary and extraordinary is just a little extra, and that little extra is done on a daily basis.
Strategies for Excellence.
One, goal-driven actions. Set and pursue clear, measurable objectives, goals, and visions that drive you to Excel. Make them personal. Internalize them so that when you get up every day, you are excited about the opportunity to achieve with the goals you set for yourself.
Two, innovative mindset. This is that creativity. The way that happens is by being curious, look for new methods, technologies, strategies to enhance your results. This means that you’re reading, you’re taking courses, you’re going to podcasts. You are a learner. Learn to earn.
Three, reflective practice. This is regularly assessing your performance, celebrating your successes, and identifying areas of growth. You might need a mentor for this, but this or a coach. This is huge. You’re just tweaking, refining, and getting a little bit better every day.
Applying the four agreements in your sales and leadership practices offers an opportunity to expand, enhance, and create a robust, sustained sales success journey and career. Have a great day selling.
Scott Ingram: For more from Meshell, just click over to DailySales.Tips/1732. Once you’ve done that, be sure to come back for another great sales tip. Thanks for listening!