“Persistent consistency is key to unlocking more sales” – Meshell Baker in today’s Tip 1761
Are you being consistent in your efforts to increase sales?
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Transcript
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Meshell Baker, our favorite sales confidence igniter and authentic selling crusader. Here she is:
Meshell Baker: Hey, as a sales pro, do you ever get frustrated that all your deals don’t just close on the first call? Well, that’s because persistent consistency is key to unlocking more sales. Let’s be clear for you deal makers, most sales don’t close on the first or the second call. Yes, there are those rare unicorn opportunities that fall in your lap where everything aligns perfectly and falls into place. However, in this fierce, fast paced real world of sales, consistency and persistence are often the unsung heroes of success.
So today I’m going to share with you three tips and two techniques to motivate and multiply your efforts.
Tip number one. Build trust with consistency. Consistency in sales is like everything in life. It’s the crucial foundation of success. It’s built upon it. When you are consistently delivering your promises, prospects become buyers because they trust you. And trust is what keeps the buyers coming back and referring you more business. Did you know? According to a study by Harvard Business Review, companies that consistently engage their customers see a 50% increase in lead generation and a 33% reduction in customer churn rates.
Tip number two. Nurture loyalty through persistence. Persistence in sales process extends beyond a one time interaction. It’s about building this long-lasting relationship focused on a value exchange. Staying engaged with your buyers and your prospects, even when communication is one way. Shows that you care about the ongoing success. And this may feel persistent, however, it pays off.
Tip number three. Create a positive ripple effect. Consistent, persistent sales efforts not only benefits your relationships but also enhances your overall business efficiency, your company culture. When your sales team consistently follows a well-defined process, it leads to improved efficiencies, better resource use, and a motivated workforce.
So today’s technique that I’m gonna share with you, the action for you to take, is to start by reviewing your follow up commitments. Take inventory of your follow-up commitments, then set reminders, time slots that on a regular day that you have enough time each day to follow up with your commitments. It’s not all about the selling, it’s the follow-up. And follow through is where your fortune is often found and then do regular check ins and updates with your prospects and buyers.
Now, when you do this audit, like most audits, you are going to discover where you missed and forgot to follow up. Waste of time to feel bad. You want to set yourself apart. Follow up anyway. I don’t care how long ago it was. Follow up anyway, acknowledge the mistake. Send the information without an expectation of their response. You see, this action is about you replacing that regret and boosting your confidence that your word is meaningful matters, and valuable to your prospects and buyers.
And no, even a simple message that’s consistently sent sending value and insights will go a long way to growing and enhancing relationships with prospects and buyers. So I want you to remember today like water dripping on a stone, it’ll hollow out through a hole. So it’s not the force but the persistent consistence of implementing strategies and you will watch your relationship grow and your sales soar. Have a great day selling.
Scott Ingram: If you appreciate Meshell’s persistent consistency with these tips, give her a follow or better yet subscribe to her newsletter. Just click over to DailySales.Tips/1761 to get those links. Once you’ve done that, be sure to come back here for another great sales tip. Thanks for listening!