“Have a little humility. Do some shared responsibility. It goes a long way towards developing your business relationship.” – Neil Rogers in today’s Tip 1799
Do you take ownership when a business problem arises?
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Transcript
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Neil Rogers. Neil is an author, speaker, and business leader with over 37 years of experience in marketing & sales, generating revenue and guiding clients through highly effective & result-oriented marketing campaigns. Neil has been Owner and VP of Marketing & Sales at Rogers Marketing for nearly 26 years. Here he is:
Neil Rogers: Hey folks. Today, we’re going to talk a little bit about an old adage, the customer is always right. This comes from Chapter 8 of my book, Bar Tips: Taking Ownership When a Business Problem Arises. Let me tell you a little bit on an old sales mentor of mine, Jim Gallier. Jim taught me that whenever anything goes wrong, start here. You’re less likely to make the mistake again. You will also not go darting out, blaming somebody else. You’re the victim. You will show a lot of professionalism. It’ll give you a chance to examine what your role in this was.
Now, let me give you a bar example, seeing as bar tips is the name of the book. Dennis Meyer, a fantastic bartender that I worked with years ago at a place called Tia’s in Boston. Well, a woman came up to the bar and said, Hey, may I have a vodka martini straight out? Dennis made it just like he always makes. He took ice down the glass, he poured the vodka, he stirred it around, and then he poured it over a chilled glass. Did a little lemon twist, and there it was. The woman took a sip out of it. She goes, that’s not drying.
Dennis comes walking by me and he says, I’ve been doing this 15 years. I’ve never put a dropper of a mouth and a martini. But what does Dennis do? He goes back, and not in a showy way. He grabbed another glass, iced it down, poured the vodka right in front of the woman so she could see, did the whole routine all over again, just in her scope, put it into the glass, did the twist, she took a sip. She says, That’s the one.
Now, what did we learn here?
Dennis could have told her the same story he told me. He could have gotten a beef with her. Then everybody’s going to know what’s going on, and here we go. The place lost 2 ounces of boost. That’s all. He retained the customer, and he retained the integrity of the bar.
The lesson is here, have a little humility. Do some shared responsibility. It goes a long way towards developing your business relationship. The new adage, being right, well, it’s overrating.
Scott Ingram: To learn more about Neil and his book Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar, just click over to DailySales.Tips/1799. Once you’ve clicked over there, be sure to click back here for another great sales tip. Thanks for listening!