“By taking these steps, you’re not just investing in your skills, you’re investing in your future success.” – Meshell Baker in today’s Tip 1803
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Transcript
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes at the perfect time as the core of the community is in Austin today training at the Sales Success Summit. Here’s Meshell Baker, our favorite sales confidence igniter and authentic selling crusader:
Meshell Baker: Hello. Today we’re discussing train to gain ongoing learning fuels increased outcomes. I want you to imagine a world where professional athletes stop practicing the moment they join the major league. Sounds absurd, right? Well, it’s just as absurd for sales professionals to stop honing their skills after they land a job. In sales, the game is always evolving, and staying sharp is the key to staying competitive. If you want to consistently hit your targets, training isn’t optional. It’s your secret weapon for long-term success. Whether you’re new to the field or a seasoned pro, ongoing training gives you the tools to not only stay relevant but thrive. Training is no longer just a nice to have. It is a necessity.
I’ll break it down into three takeaways and an immediately implementable technique.
Takeaway number 1. Training keeps you agile. In a world where buyer’s preference can change overnight, staying adaptable is key. Whether it’s learning new technology, sharpening negotiation skills, or mastering the latest trends in customer engagement, ongoing training ensures you’re always one step ahead. A study by McKinsey found that companies that invest in regular sales training see a 15% increase in sales productivity, not just from the new hires, but across all levels of experience.
Takeaway number 2. Training elevates your confidence. Ever been in a sales meeting and just knew you were prepared to answer any question that was thrown at you? That’s the power of training. It gives you the confidence to lead conversations and close deals with authority. Confidence isn’t just an emotion. It’s a sales tool. In fact, research from Harvard Business Review shows that confident sellers are 25% more likely to close deals than those who wing it.
Takeaway number 3. Training improves customer relationships. Customers today are more informed than ever before, and they expect their sales reps to be an expert. Training helps you build trust by providing value-driven insights rather than just the sales pitch. When you know your product, your industry, and your customer, you create a deeper connection. We all know that trust leads to loyalty, and loyalty leads to repeat business. According to HubSpot, 93% of customers are more likely to make a repeat purchase if they feel their salesperson is highly knowledgeable.
Here’s something I want you to think about.
In another report from LinkedIn State of Sales in 2023, they found that 76% of salespeople believe that skill development through training is critical to their success. With numbers like that, it’s clear those who invest in their skills are the ones who are going to dominate in their markets.
Here’s your immediately implementable technique for today.
I want you to look and identify one area where you or your team can improve. It could be something like negotiation skills, understanding customer psychology, mastering a new sales technique. Then research and enroll the team in a relevant training program. Wait, you don’t have a training budget? That’s okay. Schedule 15-minute micro training sessions once a week, whether it’s some quick role plays, watching webinars and sharing the takeaways, or even a book club where you’re reading up on the latest industry trends. It’s the commitment to build your skills consistently. It does not take a major time investment.
Remember, what gets measured gets managed, and that includes your learning. By taking these steps, you’re not just investing in your skills, you’re investing in your future success. Remember, in sales, the best investment you can make is in yourself. Keep tuning in, keep pushing your limits, and let’s make those sales sores. In the words of a quote by Elizabeth Gilbert, author of Big Magic, You have to participate relentlessly in the manifestation of your own blessings. Have a great day selling.
Scott Ingram: For more from Meshell, just click over to DailySales.Tips/1803. Once you’ve clicked over there, be sure to click back here for another great sales tip. Thanks for listening!