Sales Tip 1862: Do More of That – Jeff Bajorek

Scott Ingram: You’re listening to the Daily Sales Tips Podcast and I’m your host, Scott Ingram. Today’s tip comes from. Drumroll, please. Jeff Bajoric, one of our most prolific contributors of all time. His tip today is just what we all need for a great start to 2025. Here he is.

Jeff Bajorek: I, like many of you over the past couple of days and weeks, have been thinking about my goals, and personally, mine have been a little more diffuse, a little more difficult to measure, and that’s something that I’m tackling. But I want to give you this thought about approaching my intentions for 2025, and maybe they’ll help you with a little context into how to approach yours. And as I was thinking about how to put this into a podcast form, the perfect metaphor hit me. This morning, actually, as I was eating breakfast, I’ve been messing around with sourdough bread. I actually first tried to make a starter and then I ended up purchasing a starter. And over the last couple of days, I’ve made a few loaves of bread, and they’ve been good. They’ve not been perfect. I messed around with a couple of variables, trying to chase the perfect sourdough flavor along with that crust and the softness of the interior everything else.

You guys all know what sourdough tastes like, right? But what I was thinking about this morning, as I was a little bit frustrated with my most recent effort, I stopped for a second and I thought, but wait a second, this is a really good piece of bread. If I just sat down and smeared some butter on this, maybe warmed it up a little bit first and just ate it, oh, it’d be really satisfying. And that shift in perspective was the perfect illustration for something I’ve been thinking about a lot lately. As you, like me and most people who are listening to podcasts like this approach their goal setting for a new period of time. Could be the month, could be the quarter, could be the year. A lot of us, in an effort to get better, start thinking about the things that we’re not good at. We start thinking about the things we need to stop doing. We start thinking about the things that we wish were better about ourselves.

And I think that goes a long way toward helping us miss the point entirely. Think back on your last year, Think back on your last decade. What have you done? Well, what are you good at? My advice from there is to do more of that. You know, we all try to tackle these mountains, climb these mountains. We try to, to approach these big game changing changes and goals that we want to set for ourselves and we want to make for ourselves. And by setting such lofty goals, we often miss the smaller and more intermediate steps that will actually help us get there. Look, there are a lot of reasons why most New Year’s resolutions are abandoned within the first couple of weeks in January. It’s because they sound good when you put them down.

They sound impressive to our friends and our family, but they don’t always come along with an approach or a plan. What I’m trying to do this year, and one of my personal intentions, is to be kinder to myself. And I think that might resonate with a few of you as well. And I think the first step, at least for me, to be kinder to myself, is to recognize what I already do well and do more of that. So I take this back to sourdough. Hey wasn’t the loaf that I had envisioned in my head. It wasn’t exactly what I had gotten excited about during the essentially day long process that it takes to make sourdough bread from scratch, but it was still really good. And if I continue to focus on what it is not, I will miss what it is.

So start with where you are, start with what you’re good at, and do more of that.

Scott Ingram: To learn more about Jeff, just click over to DailySales.Tips/1862 Once you’ve done that, be sure to come back for another great sales tip. Thanks for listening!