Sales Tip 1875: Purpose-Driven Selling The Secret to Staying on Track – Meshell Baker

Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Meshell Baker, our favorite sales confidence igniter and authentic selling crusader. Here she is:

Meshell Baker: Have you ever found yourself going through the motions, wondering why the spark in your work seems to have fizzled out? Here’s a truth bomb. You don’t know what you don’t know. And if you don’t know your purpose, you’re driving blind. I want you to imagine trying to inspire confidence in a client when you’re unsure why you’re in the driver’s seat to begin with. So let’s change this. Today it’s time to talk about something that isn’t just a feel good concept. It’s fuel for everything you do in sales. Knowing your purpose Studies show that people who are purpose driven are 42% more likely to feel engaged and fulfilled at work Knowledge.

This is Harvard Business Review. And we also know engagement fuels productivity, which is the key to hitting those sales numbers consistently. And here’s another kicker. You cannot motivate or inspire yourself or your clients from a place of unknowing. Your purpose acts like a gps. Without it, every decision feels uncertain and every setback feels like a roadblock. But when you know your why, it becomes much easier to measure if you’re on the right track. Now let me break this down with three key takeaways to help you discover or rediscover your purpose in sales.

Number one, Define your why. Purpose isn’t just about hitting quotas. It’s about understanding the impact you want to create. Simon Sinek’s bestseller Start with why outlines this. Be beautifully ask yourself, why do I want to do what I do? What’s the bigger picture behind my sales calls, emails and pitches? When your why is clear, even the hardest days feel meaningful. Number two, Align purpose with actions. Purpose without actions is just a dream. Research from Deloitte reveals that employees who seek their personal values reflected in their work are 63% more productive.  Take some time to evaluate. Are your daily tasks aligned with your purpose? If not, what can you change? 3. Inspire through purpose when you’re clear on your purpose, it’s contagious. Clients can sense authenticity. A Salesforce study found that 89% of customers are more likely to trust a salesperson who shows genuine care and clarity in their communication. The more you lean into your purpose, the easier it becomes to create those meaningful trust based relationships. Now here’s something from Gallup Poll found that employees who feel connected to purpose are three times more likely to stay committed, committed to their goals, and achieve consistent results. Purpose driven professionals also report higher resilience in the face of rejection, and that’s something every salesperson needs to master.

So what can you do today? Well, start by taking 10 minutes to write a purpose statement. Write down in one sentence that captures why you do what you do and how it impacts your clients. Here’s an example. I help my clients find innovative solutions to simplify their lives and achieve their goals. I want you to keep this statement visible on your desk, on your phone, somewhere where you can see it on your wall, and revisit it before every meeting or sales call. This quick reset will refocus your energy and confidence. Now purpose. Remember, purpose isn’t just a buzzword, it’s your North Star.

When you know your purpose, you sell with convict. Connect authentically and you inspire trust. So don’t just go through the motions. Take time today to get in the know and watch how it transforms your sales game. And remember, knowing your purpose doesn’t just keep you on track and ensures you’re on the right one. Stay purpose driven and I’ll see you on the top. And have a great day.

Scott Ingram: For more from Meshell, just click over to DailySales.Tips/1875 Once you’ve clicked over there, be sure to click back here for another great sales tip. Thanks for listening!