Sales Tip 1880: The Power of Daily Rituals in Sales – Meshell Baker

Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Meshell Baker, our favorite sales confidence igniter and authentic selling crusader. Here she is:

Meshell Baker: Did you know that the difference between high achievers and those who struggle isn’t luck, talent, or even experience. It’s their daily rituals. Think about it. Every great athlete, top performing salesperson and successful entrepreneur doesn’t just wake up and wing it. They have habits. Small, intentional actions that set them up for success. And here’s the secret. The smallest changes repeated daily will lead to the biggest breakthroughs in your career.

So if you’re feeling stuck, overwhelmed, or wondering why you’re not reaching the next level, I want you to shift your focus. Instead of looking for one big move, look at the little things you do every single day. Because as the saying goes, you don’t rise to the level of your goals. You fall to the level of your system. Now let’s talk about why this works. Studies have found that small, consistent habits create what’s called neural adaption. This is where your brain forms new pathways, making actions feel effortless over time. A 2019 study from the European Journal of Social Psychology found that on the average, it takes 66 days to form a new habit.

But the more consistently you practice it, the faster it sticks. This is what high performers do. They don’t wait for motivation. They rely on their habits. Think about a top performing salesperson. They don’t wait until they feel like making prospecting calls. They have a ritual. They set a time, eliminate distractions, and get to work every single day.

Now let’s break this down into three takeaways so you can apply this immediately. 1. Consistency creates automaticity. The more you repeat a habit, the easier it gets. Repetition rewires your brain to make success automatic at first. Showing up every day may feel like a struggle, but over time, it becomes second nature. Two Small adjustments have big impact James Clear, author of Atomic Habits, talks about the 1% rule. If you improve by just 1% each day, you’ll be 37 times better by the end of the year.

Now think about one small tweak in your daily sales process. Maybe it’s writing a follow up email first thing in the morning or reviewing your sales calls each evening. That small shift will compound into massive results. Number three Daily rituals build confidence. Here’s something you might not expect. Confidence doesn’t come from thinking positively. It comes from keeping promises to yourself. When you commit to small daily rituals and follow through, you trust yourself more.

And that trust. That’s what makes you walk into a sales call feeling like you already won. Now, a study published by the British Journal of General Practice found that habit stacking that’s linking new habits to existing routines will increase adherence by up to 80%. If you want to add a new ritual, attach it to something you’re already doing. For example, if you already grab coffee in the morning, stack a 5 minute sales goal review onto that habit. Or if you already check email first thing, stack sending one prospecting email right before it. This way the change feels effortless rather than forced. And here’s your one implementable tool today.

Pick one small habit you can start tomorrow. It could be something simple as spending five minutes reviewing your sales pipeline before you start your day, or ending each workday by writing down one win in one area to improve or blocking 15 minutes to follow up with one prospect before checking social media. The key is to commit for the next 66 days. Start small, stay consistent and watch how it transforms your confidence and results. Now remember, success isn’t built in a day, it’s built daily. The secret to your next level isn’t in some huge life altering decision. It’s in the small things you do over and over and over again. So what’s one small change you commit to starting today? Because the habits you build today will shape the success you experience tomorrow.

Now go out there, take action and own your success. And in the words of Mel Robbins, speaker and author of the Five Second Rule, you don’t have to be extreme, just consistent. Have a great day selling for more.

Scott Ingram: For more from Meshell, just click over to DailySales.Tips/1880 Once you’ve clicked over there, be sure to click back here for another great sales tip. Thanks for listening!