“So don’t buy into the belief that people weren’t interested in what you were selling. And accept the truth and the responsibility that your email wasn’t interesting and your email missed the mark.” – Liz Wendling in today’s Tip 296
Is your email creating the impact that you want?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Liz Wending. Liz is a nationally recognized business and sales consultant and the author of 6 books. Liz shows professionals how to make a profound difference in the way they sell and communicate both online and offline. Here she is:
Liz Wendling: Most people make a snap judgment in the first few moments, sometimes seconds of meeting someone based on the way they communicate. Now that’s happening face to face or online. You have a chance to either make a memorable or a mundane first impression. I’ll use an example of email communication when it comes to the online world. When it comes to email communication these days, you have about two to three seconds to get someone’s attention, roughly seven seconds to build some sort of interest and about 20 seconds to get them to take action. The receivers of your emails are reading them with the finger on the trigger of the delete button. With precious seconds ticking away don’t waste time starting your email. Communication with these overused, outdated, cheesy and value lists, opening lines that sound like this; I hope you’re doing great. I hope you had a great weekend. I hope this email finds you well. I trust you’re staying busy. I hope you’re having a good day. Stop it. Those sentences are actually for you. Yeah, they’re for you. They’re not for the recipient. Those opening lines make you feel good. They make you feel like you’re connecting. But what’s really happening in these opening lines is that you’re not adding any value. All they do is make you sound like everyone else on the planet and everyone else that pops inside of someone’s inbox. And keep in mind that most of the spam emails that you received, the ones that end up in your trash anyway all start out the same way. So why would you set yourself up to fail? You don’t need these cheesy opening lines and the receiver doesn’t appreciate these cheesy opening lines. Your prospect that you are emailing needs to be engaged or they are simply just going to stop reading. So it’s time to stop sending generic expected and typical emails with those opening lines. I always appreciate it when a professional takes the time to send me a well-crafted and thought out email that gets my attention, holds my interest, and then causes me to take some action. And they don’t need to use those cheesy old school lines. So don’t buy into the belief that people weren’t interested in what you were selling. And accept the truth and the responsibility that your email wasn’t interesting and your email missed the mark. So next time you go to tap out an email and before you hit send, I want you to ask yourself, this is my email creating the impact I want? or am I just sending another email that’s likely to be headed right to the trash?
Scott Ingram: As always we’ve got more links for you at DailySales.Tips/296. One of those links will take you to a free audio program where Liz will show you how to transform your sales language and change your sales results.
Thanks for listening and be sure to stop by tomorrow for another great sales tip.