“You can not stay in business unless you’re closing sales. Evading sales is a fatal business mistake.” – Liz Wendling in today’s Tip 329
Are you evading sales?
Join the conversation below and feel free to share your thoughts!
Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: [email protected]
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Liz Wending. Liz is a nationally recognized business and sales consultant and the author of 6 books. Liz shows professionals how to make a profound difference in the way they sell and communicate both online and offline. Here she is:
Liz Wendling: Many of the thousands of individuals with whom I’ve coached and work with came to me with what I call “A love-hate relationship with sales and selling.” They told me they love what they do, but they hate to sell. They love what they do, but they hate the process of finding new business. They love their client’s work, but they hate the idea that they have to sell themselves. To them, sales and converting clients is a daunting and unsavory task and something that should be avoided at all costs. Well, evading sales is a fatal business mistake. If you’re responsible for attracting clients and closing sales, you cannot avoid the only activity that brings in the business and that is sales activities. You can not stay in business unless you’re closing sales. Evading sales is a fatal business mistake.
Sales are like oxygen. You need them to survive. You know this. Sales are how you get paid. You know that too. Every single business is sustained by sales, so if you’re reluctant to sell or you hate to sell, I always tell people it means you’re not doing it in a way that is comfortable for you and it doesn’t match your personality and your style, but you can find that way that syncs up with you and matches who you are and how you want to be in the world. Selling isn’t as daunting or as bad as you think and selling shouldn’t be jam-packed with lost opportunities where you constantly hear; I need to think about it. I don’t have the money. Call me in a few weeks. It should not be riddled with those kinds of objections. Selling shouldn’t be about prospects blowing you off and disappearing or people ignoring your emails and voicemails. It’s only like that when you’re doing it wrong. When you’re doing it right, selling is fun. Selling is fluid. Selling is predictable and profitable. Selling is much more than just getting someone to purchase a product or a service. Most people have this misconception that in order to be good at sales, you have to use pressure or manipulate or force someone to buy something from you. They think of a stereotypical obnoxious individual who won’t take no for an answer and uses high-pressure gimmicks and cheesy and salesy techniques to close the sale. That is not selling, that is being an ass. You never have to resort to that.
These days. You get to choose. You get to choose how you want to show up and who you want to be in the sales conversation. You get to choose a way that feels good to you and is easy to execute on a daily basis, a way that lights you up from the inside out and attracts people to you.
Scott Ingram: As always we’ve got more links for you at DailySales.Tips/329. One of those links will take you to a free audio program where Liz will show you how to transform your sales language and change your sales results.
Thanks for listening and be sure to stop by tomorrow for another great sales tip.