“Make sure that you’re stating what you want out of this voice passage” – Morgan J. Ingram in today’s Tip 415
How do you do LinkedIn voice messages?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Morgan J Ingram. For most, Morgan probably needs no introduction, but just in case. Morgan is the Director of Sales Execution and Evolution at JBarrows Sales Training and host of the SDR Chronicles Podcast and YouTube channel. Here he is with the first of a bunch of LinkedIn tips we’ll be featuring on the show over the next few months:
Morgan J. Ingram: What is going on here to provide you all a tip on LinkedIn, this is incredibly important. People have been asking me this over and over and over again on how to do LinkedIn voice messages. I believe leaned and voice messages is something that we should all pay attention to because it’s one of the best things you can do to penetrate into net new accounts.
I’ve had people schedule meetings with CTOs, VP’s of sales, CRO’s, CEO’s, IT, Security, APAC, EMEA. The reason I’m saying all those things cause it doesn’t matter, people are responding to these messages and I’m going to give you all the formula I thought I’d go about this.
So first and foremost, when you go do a LinkedIn voice message, you have to be first degree connected with your prospects. This also is a great way to reengage with prospects who’ve gone goes on you. So once you have now understood how to go about this, you can also do this on the mobile, right? You can only do this on the mobile device on LinkedIn, mobile, right? Some of you guys maybe like, Oh, I want to do my computer. Sorry, only LinkedIn mobile.
Now let’s talk about the formula to do this. First and foremost in your first 10 seconds, you want to come with some type of insight or trigger that you have found. Now, how you go about that, that could be on their LinkedIn profile, on their website, something they posted on LinkedIn, YouTube, et cetera. But you’re using this insight and trigger to reach out to them, right? Because that’s gonna get someone’s attention. If you don’t get someone’s attention the first 5 to 10 seconds, they will not pay attention to you. So this is incredibly important.
Next thing is the next 30 seconds. Okay, so the next 30 seconds is focused on the value prop or an elevator pitch or think about it whatever you’re saying on the phone, that 30 seconds is that next bit there. You all know what that is cause you say it on the phone, you’re making cold calls inserted there.
Next is the last 10 seconds, which is the call action. What do you want them to do? If you’re going to event say, “Hey, come by the booth.” If you’re going to be in the city, “Hey, I’d like to come to your office and meet with you.” If you want to schedule a meeting scheduled for 30 minutes, right? Do your call to actions up to you, but you want to make sure that you’re stating what you want out of this voice passage.
My additional tip here, once you’ve done that, voice messages will be around 45 to 55 seconds. You can only cap it up to 60 seconds so you guys know that. Make sure two days later you follow up with asking this question. This will get you more responses. Let’s say if I’m reaching out to Scott, “Hi, Scott, Any feedback on my voice message?” That will help you get more responses and get more meetings. So hopefully y’all can take that insight and go execute and get yourself some meetings. Keep dialing y’all.
Scott Ingram: For links to more about Morgan J. Ingram, including the video version of this tip just click over to DailySales.Tips/415 and I mentioned this will be the first of a bunch of LinkedIn tips. On April 2nd I’ll be hosting a webinar called “Finding Sales Success on LinkedIn” and releasing a more detailed PDF and eBook featuring insights and tips from over 30 of the best of the best on the platform in the sales space. I’m learning a ton in pulling this together and can’t wait to share it with you. We’ll have a link so you can register for the webinar as well at DailySales.Tips/415.
Once you’ve connected with Morgan and registered for the webinar. Be sure to come back tomorrow for another great sales tip. Thanks for listening!