“My suggestion would be to make your bio more of a storyboard and a timeline of the things that you have accomplished and not just focusing on your accomplishments.” – Dale Dupree in today’s Tip 431
How do you engage and find more networks on LinkedIn?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. The last few weeks I’ve been working on pulling together tips and advice on LinkedIn from a few dozen of those in the sales ecosystem who are doing it the best and driving the highest levels of engagement. After Dale’s tips, I’ll tell you about the webinar and other assets that will be available starting April 2nd. Here’s Dale Dupree, the leader of The Sales Rebellion:
Dale Dupree: So these are my LinkedIn tips to getting more engagement, growing your network and just being more visible inside of the platform in general. My first step is going through your profile right now. It probably sucks and you just have to admit that to some capacity. So whether it’s the banner that you don’t have or that you copied and pasted from the internet that really doesn’t have anything to do with your business, to the profile picture that was taken a decade ago and doesn’t reflect what you even look like now to the headline. The headline actually is one of the most important because in most headlines we either capture the attention of the person visiting our page or we just turn them off entirely. So remember in your headline to speak to the people that are interested and learning more about you or just to get them interested in general instead of putting things up there that you want them to read.
So for example, putting something up there about how you sell this product and can make their life better, message me to learn more. Nobody is going to message you. And the small amount of people that do message you aren’t enough to really build your LinkedIn on another level, the kind of level that you’re looking to grow it in the first place.
Let’s also look at your bio section as well too. Right now, your bio is probably at sort of a timeline of your accomplishments and a bunch of stuff that most people just don’t really care about. Maybe somebody that’s looking to hire you or a recruiter or a CEO that’s trying to find some fresh blood for their office, but what about your buyer? What about your prospect? What about your clients? What about the people that you’re trying to attract your tribe? Does anything in your bio really speak to them? My suggestion would be to make your bio more of a storyboard and a timeline of the things that you have accomplished and not just focusing on your accomplishments, but something that captivates the reader and ignites the brain and gets them thinking more about you and your personal brand and not just the words that you’re putting on-page.
The other thing to do is make sure that you have a ton of keywords throughout your profiles. We’ll see whether it’s in your work experience, whether it’s in your bio, whether it’s in your headline, in order to get the algorithm that LinkedIn uses to pick up what it is that people are searching for when it comes to you and your expertise in the first place.
You’ll get a couple thousand or 10,000 plus people searching for you and finding you through the search engine if you can do this right, and at some point, it’ll only be in this and the double digits, single digits, but eventually, it’ll turn into the five-digit mark and higher if you’re doing this right. So just stay focused on the keyword side of it because the LinkedIn algorithm works a lot like Google’s algorithm as well too. So if people are searching for a recruiter or accountant or attorney, having it in your profile a myriad of times in a relevant way will push you into the search engine.
The second tip would be to throw gasoline on engagement. The idea of this though is not just to God and create your own content. If you’re going to creating your own content, just make sure that you’re doing it in a consistent basis. But if you suck at creating content and you just don’t like your create content, you don’t know how to create content on a daily basis or even a weekly basis or a monthly basis, just go into other people’s content. It’s a great strategy. I utilize it alongside posting on a daily basis, but I actually had into other people’s content and comment a lot more than I’m posting because I only post once a day, but I’m throwing dozens of comments out on a daily basis.
The idea of doing this is that you can show people the fire that you have over the subjects of their speaking on. Always remain positive in these moments. Don’t try to attract unnecessary drama. Make sure that you are trying to compliment the author and the way that you are either constructively criticizing and giving a different opinion if you are or back the author up and give a further look into the subject through your mind.
And the big piece of the puzzle here is that you’ll hit their first, second and third-degree connections through this type of engagement. It’s big. It can end up getting you a thousand followers over the course of a few weeks if you’re doing it consistently and doing it in the right places.
Another good way to show up in the algorithm a lot easier when it comes to content and what people are searching and what people are seeing in their feed is to also head into each individual request that someone’s sent you and post inside of their content. So not just your existing connections but also the connections that send you a friend request head into their content and engage quickly and the content that is most relevant to you and you will start to pull them into your algorithm as well as their audience into your algorithm as well. It’s just about building a community on LinkedIn through this type of practice.
My third and final step would be few things actually, and I’m going to run through them quickly. These are the ways that I have transcended the normal inside of LinkedIn and separated myself. The first would be that I sent an edited video with intro music, aesthetics, the entire works or a voice note or a GIF to every single person that connects with me that’s within my target market or that sends me a message after I connect with them if they’re not necessarily in my target market.
I post every single day on LinkedIn and I create the content the morning of or the night before, but I never do any of it in advance because I find that sharing what’s on my heart and the heat of the moment is much more influential to the reader and it articulates a lot better from me in my heart.
I have a dozen influencer pages that I follow and I’m the first person, or at least tried to be the first person to comment soon as they post. What I’m doing here is attracting their following over to my page and my content as well too. I always post text-heavy content. I don’t use a lot of video. I don’t use a lot of link sharing. I don’t put content, I don’t share content outside of LinkedIn into my feed either. This pushes you into the algorithm a lot better and a lot with a lot more consistency.
I use one unique hashtag one popular hashtag and one kind of middle of the road hashtag and I did not use more than three and the concept behind this is that I trend in two of them and the unique hashtag I build myself. So as people start to follow that hashtag I have a very unique and loyal following as well too.
Scott Ingram: Like I mentioned at the beginning Dale is just one of the 36 people who I’ve collected 108 different tips from. I’ll be sharing those tips in a webinar on April 2nd called Finding Sales Success on LinkedIn. To register you’ll find a link at DailySales.Tips/431 or you can go to top1.fm/lissw as in LinkedIn Sales Success Webinar. Top1.fm/LISSW and that’s just the beginning. On that webinar, we’ll be releasing a PDF with all 108 tips, as well as an even more detailed ebook that will be available on Amazon. I hope you’ll sign up and plan to join us.
Then be sure to come back tomorrow for another great sales tip. Thanks for listening!