“Stop sharing third-party content, mix it up and stay consistent, and number three, leverage engagement groups.” – Logan Lyles in today’s Tip 436
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Finding Sales Success on LinkedIn
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Scott Ingram: You’re listening to the Daily Sales tips podcast and I’m your host, Scott Ingram. Today’s set of LinkedIn tips come from Logan Lyles as we get ready for Thursday’s webinar titled Finding Sales Success on LinkedIn where we’ll be releasing a free PDF of 108 Tips from 36 LinkedIn Sales Stars of which Logan is one. Here he is:
Logan Lyles: I can remember a time when I was super pumped to see over 200 views of a post I put out on LinkedIn. Just the other day I saw over 30,000 views of a single post and regularly see tens of thousands of views per post on LinkedIn because I’m super amazing or special. No, I’ve followed some simple strategies that I want to share with you today for finding sales success on LinkedIn. My name is Logan Lyles. I’m the director of partnerships at Sweet Fish Media and I want to share with you these strategies that have helped me go from a few hundred connections on LinkedIn to over 6,000 followers today about 18 months later. All right, let’s jump into the tips.
Number one, stop simply sharing third-party content in your LinkedIn feed. If you’re just sharing third-party links from inc and entrepreneur in your feed, one you’re limiting your reach based on LinkedIn’s algorithm. Number two, and more importantly, people are scrolling right past those as they look for great content that they can learn from on LinkedIn without having to open another app. Just give the people what they want and give LinkedIn what is looking for as well.
Number two is a little bit more involved. Once you start sharing your own original content, you’ve got to mix it up and you’ve got to stay consistent. Let’s talk about mixing it up. I saw my content reach explode when I started sharing texts only posts that maxed out the 1300 character limit that LinkedIn gives you for a status update. But if that’s all you’re ever doing, you’ll start to blend in and the content you share will become bland and it will lack variety.
So here’s a quick story. I started sharing once a week, two or three sentence posts that were a big difference from the typical 1,300, 3 to 400-word posts I had been doing and I saw those reach the highest heights I’ve seen of any post visibility on LinkedIn yet.
So here’s the lesson. You’ve got to mix it up. Sometimes you do a video. Captions are definitely your friend here, and apps like Headliner can help you make this more efficient. Also don’t always stick to the same format for text posts, do a list post drop a short question like I mentioned, the one that I mentioned was actually, “Hey, if you join a video conference call and the other person doesn’t have their video on, what do you do? Ask them if their webcam is broken?” Question Mark and that was the post that saw the most visibility of any post I’ve ever done on LinkedIn. Quite surprising to me. If you’re going to stay consistent and mix it up, as I mentioned, both are important. You’ve got to keep a full backlog of content ready to share.
Here’s my way of going about that. Keep your notes or voice memo app handy. Put them on the home screen of your phone so that you can capture the start of an idea when it hits you. This way you don’t sit down at eight in the morning trying to come up with a new post every day on LinkedIn.
All right, number three, leverage engagement groups. If you’re not familiar with this idea, it’s as simple as setting up a group text on your phone, but a LinkedIn version. There’s an article from Josh Timely that caused them engagement pods that breaks down what these are and how you can leverage them, but a little bit more here. Once you have this group message set up on LinkedIn, have everyone in the group drop the link to their posts in the thread whenever they have a new one go live. This will make it easy for our close group of 5 to 25 people to leave early likes and especially comments which LinkedIn’s algorithm loves. Take it a step further and use this tactic of engagement groups, not just to boost your own content, but to engage and build relationships with prospects. Reach out to at least four or five people in your target market or maybe a few current customers mixed in. People who are actively sharing content on LinkedIn. Explain the value of an engagement group for their content reach. Basically what I just told you, and you’ll see three specific benefits.
Number one, you become the enabler that helps them succeed on LinkedIn. Number two, you facilitate connections between prospects and their peers. That is always a win for you as a salesperson. Number three, you make it easy for you to engage with their content and build relationships with potential buyers. Pro-tip, leave thoughtful comments like some examples that James Carberry, our founder at Sweet Fish and I shared in an episode, we’ll link in the show notes here of B2B growth.
All right, those are my three tips. Stop sharing third-party content, mix it up and stay consistent, and number three, leverage engagement groups. If you want to connect with me on LinkedIn, I’m pretty easy to find Logan Lyles, L O G A N L Y L E S, or shoot me an email [email protected].
Scott Ingram: For more about Logan Lyles the B2B Growth and B2B Sales podcasts that he helps host at Sweetfish Media and for more about the LinkedIn Sales Stars project. Just click over to DailySales.Tips/436 and we’ll have it all there for you.
Thanks for listening and be sure to come back tomorrow for another great tip from Mark Hunter!