“You need to build your resume for a robot because robots scan the resumes, not recruiters.” – Amanda Peer in today’s Tip 452
How do you maximize your chance of being selected for a job interview?
Join the conversation below and learn more about Amanda!
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Amanda Peer, a field sales rep from SAS as we continue to bring tips to serve those who find themselves in need of a new sales role. Here she is:
Amanda Peer: Hi everyone. My name is Amanda Peer. Here I am a software sales rep for SAS. I’ve been selling software for a little bit over six or seven years now and have worked at both early-stage startups and enterprise tech companies like Oracle.
The sales tip that I’m going to focus on today is basically how to hack your resume to get interviews. So the entire concept is how do you maximize your chance of being selected in a pool of resumes to get in the door and interview.
There’s a few different areas I’m going to focus on, but the first point I need to make is you are not being handpicked or like cherry-picked by a recruiter. Technology is picking you.
So when you think about the evolution of tech across various business operations, recruitment is one of them that has evolved to have not only more sophisticated applicant tracking systems but HR analytics as a whole.
So when you think about the application process actually applying for a job, whether it is on LinkedIn or a third party recruitment site or directly on their website through their applicant tracking system. There’s a variety of different things to consider when it comes to evaluating that pool of resumes.
So you need to build your resume for a robot because robots scan the resumes, not recruiters. A human is not going to sit there and go through 2000 applicants. They’re going to go through the applicants that the scoring techniques recommended that they do. And depending on the platform, that’s going to differ from LinkedIn to Angel list or whatever else you’re going to use. But it’s also going to differ from company to company and what they’re specifically looking for in hiring for that role.
So in building your resume for a robot and not a human, it’s all about keywords, it’s all about formatting and it’s all about making it easy for a robot to read. So resumes that are one page usually sexy for that scanning technology. Resumes with the right keywords. So anything that you could add in your skill section that is relevant to the job you’re applying to. So if it is an engineering job, you probably want to list the languages you could program in. For sales jobs, you want to put that, you have experience with salesforce.com you want to put outbound sales, you want to put prospecting, you want to put any certifications you’ve got in, whether it was like sales training with Sandler Sales training.
All of those things are keywords that are super important and actually serve your resume a little bit and like it’s a lot more important than people think it is and you have to treat it like SEO for a resume. Just like on Google when you’re searching for, I don’t know, sneakers on that first page of results, you’re going to see Adidas, you’re going to see Nike. And the reason that they’re on those first page just because there was a match with the keyword you searched and they did a really good job making sure that they got to the top of the results with an SEO strategy.
So I will be talking to you all about an SEO strategy for your resume and different tips and tricks to make sure that you can increase the odds and get in the door at any company you wish to work at. Thank you.
Once you’ve connected with Amanda, be sure to come back tomorrow for another great sales tip. Thanks for listening!