“Think about the words that you will choose to get into that approach or have that discussion, and then think about it from the prospect or the customer’s point of view.” – Jeff Bajorek in today’s Tip 460
How about you? Do you rethink your messaging?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today Jeff Bajorek is back with another of his weekly tips. Here he is:
Jeff Bajorek: Right now is a great time to rethink your messaging. You should probably do this once a quarter or so just to make sure that things don’t get stale anyway, but right now you’ve got time. You’ve got the ability to stop and think about the human beings you’re actually trying to connect with, and that is the style. That is the approach that is going to be effective, not just now when things feel like they’re going sideways, but in the future as well. Remember when we have to circle the wagons and remind ourselves what’s really important, the fundamentals are what come through and those are what sustain. So when you think about your messaging, when you think about that next sales call, but you have to make ask yourself three questions. What do I want to say? How do I want to say it? And how will it be received? Think about the concept you’re trying to approach. Think about the words that you will choose to get into that approach or have that discussion, and then think about it from the prospect or the customer’s point of view. Have a little bit of empathy. Use this in part of your pre-call planning and your strategy. You’re going to have a lot better, more effective conversations.
Scott Ingram: As always you can learn more about Jeff by clicking over to DailySales.Tips/460.
Then, be sure to come back tomorrow for another great sales tip. Thanks for listening!