“So grab their attention, help them understand the problem that you solve for them, and have to keep it simple and fun.” – Marc McDougall in today’s Tip 518
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Marc McDougall. Marc is a B2B Conversion Specialist out of Atlanta who helps B2B SAAS companies to land more demos by making their website convert more traffic. Here he is:
Marc McDougall: When is the last time you’ve actually committed the two minutes necessary to read someone’s full LinkedIn bio? If you’re like me, it’s probably never, but I get compliments all the time from people that say that, what after reading my LinkedIn bio, they thought it was refreshing, delightful, and it’s totally clear to them that if they have the problem I’m solving they would reach out to me.
So how do you build a compelling LinkedIn bio that sells? Well, first you have to understand what do people want when they’re reading a LinkedIn bio. And to understand this, you have to think about things from your perspective when you’re reading someone else’s bio. So you can understand what other people are thinking when they’re reading your bio. You’re generally not really interested in all the huge list of accomplishments that a person’s achieved or all the awards they’ve received or all the things they’ve done in their life. You’re mostly interested in getting to know them a little bit and then learning what they can do for you. So if you take that and spin it around, here’s how you write a really good LinkedIn bio.
First. You should make sure that the first line grabs their attention. So the first line in my bio is, “You’ve probably received an overly enthusiastic cold email from me.” And that’s because, for my consulting practice, I get almost all my clients through cold email. And if they find me on LinkedIn, it’s usually secondary. So when they read that, they’ll think, “Oh, Whoa, how did you know?” And it’s a little interesting novel thing that goes through their hat and they keep reading.
The second priority is to help them understand what problem you solve and how you do it. So you’re answering that question. What can you do for me? Right? It’s about them. You want also to keep it simple and fun. There’s so many LinkedIn bios out there, especially people that are in upper management with just super complicated, boring bios. Don’t be afraid to have a little fun with it. People appreciate humor, just cause you’re in the C suite doesn’t mean you can’t laugh anymore. And for crying out loud the fourth thing. Talk in the first person, is almost all the LinkedIn bios I find if your name is Marc, they all say, “Marc is an accomplished marketing leader who does dah, dah, dah.” And it’s just so strange. You know, you feel very disconnected as the reader, when you’re talking to someone that clearly wrote their own bio, but it’s speaking in the third person.
So grab their attention, help them understand the problem that you solve for them and have to keep it simple and fun, and write it in the first person. And at the end, your LinkedIn bio is about you, but it’s not for you. So try and keep that in mind next time you’re freshening up and you’ll see that it has a profound impact on ability to close more deals.
Scott Ingram: You should seriously go check out the opening line on Marc’s LinkedIn profile right now. It’s one of the best I’ve ever seen. Of course, I’ve got a link for you at DailySales.Tips/518 there you’ll also find Marc’s offer for a free clarity call if you’re SAAS site isn’t converting as much traffic as it should be.
Once you’ve done that. Be sure to come back tomorrow for another great sales tip. Thanks for listening!