“Whatever business you’re in, study the trends, and look for the opportunities.” – Hans Hansson in today’s Tip 579
What are you going to do in the next five years to sell? How can you take advantage of the current environment and not let it destroy you?
Join the conversation below and learn more about Hans!
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Hans Hansson. Since Hans is self introducing I’ll just let him take it from here:
Hans Hansson: My name is Hans Hansson. I’m the founder of Starboard Commercial Real Estate in San Francisco. I’ve been in sales for over 40 years and experienced three previous downturn markets. I want to share with you my best sales tips for working in a down economy. Think outside the box. Since COVID-19 traditional sales is over. Whatever you were doing before is no longer going to lead you to success today. As salespeople, we know that through any disaster war, economic downturn, or health crisis, there are always winners and losers. And as salespeople, we have to start thinking outside of the box. Ask yourself, what are you going to do in the next five years to sell? How can you take advantage of the current environment and not let it destroy you? You need to think outside of the box.
First, look at your current business model and understand who benefits within your model currently, and who does not. If no one benefits, then you need to start selling something else. If it is your model, to see that your clients do need help, then you need to ask, how can I help them? And how can I monetize those services? Then you need to ask how big of a market does this represents for me? If it’s marginal, you need to think of more ways you can grow your services to peruse solid sales results. This is my fourth downturn market. Since COVID, I have started a new real estate advisory and development company, hired a new sales manager, and upgraded my staff. I also reintroduced an oldest service that was very successful in assisting businesses to subleases and the .com boom market called tradeaddresses.com and I’m still expanding and upgrading our agent pool.
You too can think out of the box and thrive in this environment. Whatever business you’re in, study the trends, and look for the opportunities. Change your mental state because this pandemic could create a boom market for you for years to come. Learn more about navigating sales and a downturn by picking up my new book, “Stop Selling Yourself Short” available on Amazon, iBooks, and Barnes and Noble.
Scott Ingram: For more about Hans and to check out his new book: “Stop Selling Yourself Short” for more details on how to navigate sales in a down economy, just click over to DailySales.Tips/579 and we’ll have everything for you there.
Once you’ve done that. Be sure to come back tomorrow for another great sales tip. Thanks for listening!