“The biggest mistake that people make in the very opening of an email is they make it a hundred percent about them.” – Brandon Fong in today’s Tip 684
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Brandon Fong. Brandon is an entrepreneur, author, marketing nerd, world traveler, and goofy husband to his wife, Leah. He’s also the creator of the Magic Connection Method and founder of 7-Figure Millennials where his mission is to inspire millennial entrepreneurs to pursue big financial goals while prioritizing their happiness, health, and relationships. Here he is:
Brandon Fong: You hear all the time. It’s not what you know, but who you know, but what very few people talk about is how do you actually get those who’s in your life to begin with? And today’s sales tip is a process that I call The Magic Connection Method that I’m currently using right now to get over 90% open rates with 60% reply rates. And so let’s dive right into that three-part process.
So part number one. Actually, let me back up the first goal of this entire email, this entire outreach is to simply get them to respond. That is it. So that is the preface to this whole thing. So let’s dive into part one. Part one is what I call the hook. The biggest mistake that people make in the very opening of an email is they make it a hundred percent about them, the sender. So you’ll send an email and you probably see lots of these today, where the person opens up with and they’re like, Hi, my name is Brendan Fong, and I’ve done blah, blah, blah, blah, blah. And that only pushes people away. So we want to be different. We want to show that we care about them.
So we open the email with, if you can mentioning a mutual connection, mentioning some results that you got from a piece of content that they shared or a compliment about their site or something that they’re doing. The whole goal is to set ourselves apart and show that we took the time to research them and care about them. Really short one to three sentences. Then I’ll transition with something along the lines of, besides wanting to share that with you, I do have a quick question. So that’s part one is the hook.
The next part is what I call the irresistible offer. And there’s a big difference between an irresistible offer and an offer. So we want to make and give someone something that is so valuable that they want to be like, Oh my gosh. Yes, I need more of this right now. And so the first example of an irresistible offer is chances are, if you’re listening to this, you’ve heard those companies that are selling mattresses online. And so an irresistible offer is the fact that you could either a go into a store and lie on a bed in all uncomfortable in your jacket, in your street clothes on, and try to figure out if it’s a good mattress or you could take them up on their irresistible offer and you could get a mattress shipped to you, try it for 100 nights and determine if it’s a good fit for you. So that’s an irresistible offer.
So what can you do that’s that equivalent inside of your outreach? How can you make someone it’s so easy for someone to gain a lot of value for them to not have a lot of risks and for some of them, for an opportunity that that is incredibly opportunistic for them? So that is what the irresistible offer is.
And then the very last part is something that I call the no oriented question. And actually, I learned this from Chris Voss who wrote the book, Never Split The Difference. And Chris is actually a ex FBI hostage negotiator. So this is the guy that is inside, that is talking to a lunatic that is in the bottom of a, a bank with a bunch of hostages. And he’s trying to talk them down from blowing up the whole place. Right? And so one of the things that Chris learned is called the note oriented question. And the way I like to explain it is this, whenever you say yes to something, we have a finite amount of yeses that we can give in a day, right? Because every time you say yes, that means to give you what, your time, your energy, your effort, something, right. But on the other side of things, it’s actually a lot easier to say no, because whenever we say no, we’re and more control, we feel like we’re not being pressured into something. And we feel more secure when we say no.
So instead of asking a yes oriented question, which I used to ask, but I’ve just tested and found that no oriented questions asked a lot better. So no oriented question starts with something like, would it be a bad idea if, or would you be opposed to, and that is how you end is you simply just end on a no oriented question and that is it. And then your, your email signature at the end.
And so that’s the three-part framework. So as a review, it’s the hook. So we show that we care about them. So, Hey, I listened to your episode of this podcast, and these are the results that I got from it. Thank you so much. Besides one of the shares that with you, I was on your website and I came across all these different things that I could do. And I want to show you a Google doc that I put together, the outline specifically how you can get this done and a process that you can use that will help you to do this at little to no cost to you. Would you be opposed to me sending over that document for you to check out? So that is, I just did that off the top of my head, but that’s an example of a magic connection method email. And then you can leverage this opportunity of somebody replying to you to open the doors, to an incredible relationship in your business, or maybe even in your personal life. And I’m using this in many different contexts, but I always believe that you are one connection away. And this is a perfect opportunity for you to leverage that, to open the doors to incredible opportunities.
So if you want to find out more about how you can leverage the magic connection method, along with specific examples, and I will even write some magic connection method emails for you, if you know how to copy and paste, it’s incredibly valuable for you. So you can go to MagicConnectionMethod.com and I have the digital version of the book, a hundred percent available for you to just grab it. It’s just $7. I’m not here to make money off of it, but if you use the coupon code 7FM, that is typically a code that I only use for my audience, I will unlock a whole bunch of bonuses for you, including specific examples of how you can even leverage this at scale to develop relationships to the next level.
So hopefully that was valuable for you. Go ahead and let me know by sending an email to support at Brandon-Fong.com, when you get incredible results from the magic connection method. And I look forward to hearing from you soon.
Scott Ingram: For all of those links and codes along with the video version of this tip from Brandon, just click over to DailySales.Tips/684 and we’ll have everything for you there.
Once you’ve done that. Be sure to come back tomorrow for another great sales tip. Thanks for listening!