“Be the person people wanted you to be when they connected with you.” – Kyle Jepson in today’s Tip 692
Do you give what they want?
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Kyle Jepson on LinkedIn
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Kyle Jepson. Kyle creates courses for HubSpot Academy. He co-created the Inbound Certification course, which awards thousands of certificates each month to learners around the world. He has also created certification courses on inbound sales, sales enablement, sales management, and HubSpot’s sales software. He lives in Boston with his wife and kids, which you’re about to hear. Here he is:
Kyle Jepson: I recommend using video in all of your LinkedIn posts for a variety of reasons. For one thing, LinkedIn’s algorithm seems to favor video, but also, as a content creator is just a lot easier for me to turn on my webcam, talk it ahead of my computer, and publish that than to write out a post and edit it and publish that. And so I think it’s easier from a content creator perspective. And then also for your followers, it’s easier. It’s nicer, it’s more engaging. They get to see you get to feel your personality. And I think really that’s the crux of my advice is just to be you. Be the person people wanted you to be when they connected with you.
I think I connect mostly with people who have taken courses from HubSpot Academy. And so they’re expecting me to be on video. They know a little bit about my presentation style. The enthusiasm is sort of my personal brand and so they come to me for that. Right? And so I post videos on LinkedIn. I always try to do it when I’m feeling high energy and optimistic because that’s what people want for me. That’s what they’re looking for.
So giving people what they want and the way they want it, I think is it’s a slam dunk way to increase your engagement. And especially if you’re connecting with people who already have some sort of association with your brand, that’s a great place to start because if they like your content, they’ll reshare it, share it though, app mention people and you’ll start to reach those people who don’t have any sort of association with your brand right now.
Also just one little funny tip. LinkedIn loves kids. I don’t know how to explain that. Maybe it’s just because it’s sort of a professional buttoned-up kind of network. It’s not like Facebook or Instagram where you expect to see kids and families and houses and things. But I have found if my kid’s cameo in my videos, regardless of whether it’s intentional or not, people love that and they comment on it. And in fact, I did an AB test where I was talking about a job posting and I did one where I was holding my two-year-old son and one where there were no kids and the one with my son and it got twice as many views. So just a few fun little tips there. I basically, I would say, just lean into who you are, be that on camera preferably and that drives engagement really well.
Scott Ingram: For more about Kyle including links to some of his courses on HubSpot Academy, which are all free for you to take. Just click over to DailySales.Tips/692 and we’ll have everything for you there.
Once you’ve checked that out and gotten signed up for an Academy course. Come on back tomorrow, or continue your binge, for another great sales tip. Thanks for listening!