“As long as it’s a true follow-up, then it’s good to do that.” – Katie Mullen in today’s Tip 785
Do your subject lines work well?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Katie Mullen. Katie is the founder of the Golden Rule of Selling sales training program and is currently ranked #3 on the LinkedIn Sales Stars list. She has been in sales for over 20 years in multiple different industries and offers sales training for sales teams and individuals. Here she is:
Katie Mullen: So today we’re going to talk about subject lines because there are some subject lines that really do make customers want to click on the email. And there were some subject lines that really just do not work well. So generally the shorter, the subject line, the better, but research shows that one-word subject lines actually work best, but sometimes it’s hard to come up with something that’s one word that still makes sense. So often the word meeting is very effective as a subject line, but of course you have to actually have a meeting. So it’s not like you’re tricking them into a, you know, sort of a clickbait situation. The name of your company, particularly if it happens to be one word is good. So the name of my company, MMS Consulting would not be as good since it’s two words, but two words is still not terrible, but even better would be if you could do one word.
Now, generally, you do not want to do really long subject lines. The one exception to this would be if you have somebody that you’ve been talking to and they are expecting an email from you, and maybe you guys are working on something together. If you’re expecting them to send you some specs or something you can, and they haven’t sent them to you a big, long subject line was, were you able to get those specs yet? Question Mark. That would, that would actually get a pretty quick response, but if you’re reaching out to somebody for the first time or the second time, and you don’t have much of a relationship with them that never do any subject lines that are that long, that would not work well.
Some other subject lines, I went back and looked at hundreds of emails that I’ve sent over the past couple of years to people. And one subject line that works really well is question about, and then the category of whatever it is that you’re selling. So if you’re selling vital signs monitors, or copiers, you say question about vital signs monitors, a question about copiers, or to just say follow up just those two words. But again, you got to watch for the clickbait situation. You can only do that. If you are actually following up on something that you’ve already done, maybe it’s maybe you’ve already chatted and you’re following up on something you’ve done, or maybe you’ve only reached out to them on LinkedIn so far. As long as it’s a true follow-up, then it’s good to do that. And that one actually does get a great response. So hope that’s helpful and that those are some good tips for you on subject lines.
Scott Ingram: For links to follow Katie on LinkedIn or to sign up for her Bootcamp classes that start April 12th but is limited to just 20 people. Click over to DailySales.Tips/785 and we’ll have the links for you there.
Once you’ve done that. Be sure to come back tomorrow for another great sales tip. Thanks for listening!