“I want you to ask them what they think you do differently than the other people that they see doing it.” – Jeff Bajorek in today’s Tip 81
Did you do what Jeff’s suggested?
Join the conversation below and tell us your answer!
74: Phone a friend – Jeff Bajorek (Part 1 of 2)
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Transcript
Scott Ingram: You’re listening to the Daily Sales Tips podcast, and I’m your host Scott Ingram. Today I’ve got the second half of Jeff Bajorek’s phone a friend tip. You can go back and listen to the first in Tip #74. Here he is:
Jeff Bajorek: Now the last time I was on this podcast, I encouraged you to phone a friend. It’s something that not enough of you were doing enough of, and I hope that has changed and I hope you’ve learned something as a result. Now I want to take a little spin on that. I want you to make a phone call, maybe drop in on someone in person, buy them a cup of coffee, but I want you to ask someone close to you who knows what you do professionally and has a good idea of how you do it, and I want you to ask them what they think you do differently than the other people that they see doing it. I want you to ask a close confidant, someone in your company who understands the way you do things. Maybe it’s your teammate if you’re on a sales team, right? Maybe it’s someone that has worked with you for a long time and has seen you in the trenches. Maybe it’s your manager. Maybe it’s the person who just hired you. If you’re brand new in this role, I want you to ask them what they think you do differently, why? Because it’s valuable. It’s valuable to understand how you approach things differently than other people do because that will help to underscore competitive advantages that you have and that you can continue to give yourself if you only realize that you do them. See, here’s the catch most you have to ask somebody because most of you don’t realize what it is that makes you so successful at what you do. You take those things for granted because that’s the way things come naturally to you. Maybe that’s the way someone taught you and your default assumption is that’s the way everybody does it. I’ve learned this in my career and everybody I have pointed this out too when they go and ask somebody else inevitably learn something that is beneficial to their approach and their ability to make sales going forward. So this is a little tricky. You gotta got to get a little vulnerable with someone that you trust and you have to ask them what they see you doing that is different from the other people that they see doing it. This kind of information is invaluable to you if you can use it, but you can’t use it unless someone tells you and no one will tell you if you don’t ask. These kinds of conversations are brilliant. There is a lot of fun to get into. They’re a tremendous resource and a tremendous value to you as you start to think about the things that you talked about afterward, but these are the things that separate the really, really great from those who just show up everyday, punch a timecard and collect the commission check, a small one every once in a while. So reach out, ask someone for help and the dividends will make themselves apparent very quickly.
Scott Ingram: Personally I think this tip is pretty epic. I’ve done this a number of times in my career and it’s served me incredibly well each time. I’m actually going to do it again this week thanks to Jeff’s prompting. But tips like these are only valuable if you actually do them. I sincerely hope you’ll do what Jeff suggests. We’d love to hear some of the feedback that you get. Join the conversation at DailySales.Tips/81 and tell us your experience. Then do yourself a favor and join Jeff’s mailing list. Jeff gave us the #1 Tip in Q1 and something tells me that this one is going to be in the running for the top tips of Q2. His email newsletter is just as valuable. Hit the link at DailySales.Tips/81 and join it today. You can thank me later.
Then come back tomorrow for part four of Dale Dupree’s five-part series on his REASON theory of sales.