“When you’re making cold calls, I’m a huge fan of using what I called “The Permission-Based Opener.” – Nick Cegelski in today’s Tip 889
Have you tried creating your own permission-based opener?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Nick Cegelski, Enterprise AE at SurePoint and host of the 30 Minutes to President’s Club podcast, here he is:
Nick Cegelski: When you’re making cold calls, I’m a huge fan of using what I called “The Permission-Based Opener.” And there’s a couple of different elements of the Permission-Based Opener. But it sounds something like, “Scott, this is Nick Cegelski with 30 Minutes to President’s Club. I know you didn’t expect me to call you this afternoon. Do you mind if I take one minute, I’ll tell you I’m calling, and then you can let me know if it makes sense for us to speak?”
Here are the elements, the name of who you are, your name, the name of your company, acknowledgment that, yes, this is indeed a cold call and you didn’t expect me to call you. And then a permission-based ask that has a time limit. You’re not the salesperson who is going to ramble and ramble. So you can create your own Permission-Based Opener. “Scott, this is Nick with 30 Minutes to President’s Club, and I’m sure you hate getting cold calls just as much as I dread having to make them. Do you mind if I take 28 seconds? I’ll tell you why I called and then you can hang up on me.” Give it a shot. It’s a lot better than just dumping a telemarketing pitch on a customer.
Scott Ingram: For more from Nick, including a link to the 30 Minutes to President’s Club Podcast, just click over to DailySales.Tips/889. Then, be sure to come back tomorrow for another great sales tip. Thanks for listening!