“It’s a lot better than dumping an elevator pitch on somebody or worse, pretending that you care about how their day is going.” – Nick Cegelski in today’s Tip 911
How about you? How do you cold call?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Nick Cegelski. Nick is a quota-carrying sales professional and the host of the 30 Minutes to President’s Club podcast. Here he is:
Nick Cegelski: I’m hearing a ton of talk about leading with empathy. Leading with empathy is not cold calling 47 CFOs in a row and asking all of them, “Hey, this is Nick with 30 Minutes to Presidents Club. How is your day going?” Because there’s no way you can possibly care about the individual days of all of those CFOs. Instead, try what I call a permission-based opener, which might sound something like “Scott. This is Nick with 30 Minutes to Presidents Club. I know you didn’t expect me to call you this morning. Do you mind if I take one minute? I’ll tell you why I called. And then you can tell me if this is even moderately relevant.” Give it a shot. It’s a lot better than dumping an elevator pitch on somebody or worse, pretending that you care about how their day is going.
Once you’ve done that. Consider a Daily Sales Tips binge and crank through some of the 910 other tips we’ve shared on the show so far. Thanks for listening!