“Nobody cares about numbers. Nobody cares about the results. What people care about is the personal feeling they get when the outcome they’re looking for is achieved or even achievable.” – Jeff Bajorek in today’s Tip 299
Do you have a messaging problem?
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292: You Have a Preparation Problem
285: You Have a Pipeline Problem
208: You Don’t Have a Closing Problem
Jeff Bajorek: Rethink the Way You Sell
Jeff Bajorek on LinkedIn
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Transcript
Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today Jeff Bajorek is back with part 13 of the 16 part series that he kicked off back in tip #208 called “You Don’t Have a Closing Problem.” Here he is with today’s installment:
Jeff Bajorek: You don’t have a closing problem. You have a messaging problem. When’s the last time you took a look or listen to the words that you use? Are you trying to generate any emotional response or are you just spewing facts and figures? Nobody cares about numbers. Nobody cares about the results. What people care about is the personal feeling they get when the outcome they’re looking for is achieved or even achievable. Are you forgetting that sales are made emotionally first and then justified logically? Are you leading with the logic and hoping that the emotion will follow? So many people get this wrong. Think about your messaging and recognize that you are not going to please everybody. If you try to please everybody, you end up thrilling nobody. If you’re not thrilling anybody, they’re not going to be interested in taking the next step with you. Remember that you’re asking someone to change the way they do business. That is a big ask. There’s a lot of inertia to overcome, and you throw in a stat or a figure or a pie chart or something like that’s hopefully going to get them emotionally engaged. Well, let’s probably the wrong approach. Rethink your messaging, rethink the words that you use. Make sure you’re getting some kind of an emotional response, hopefully not one that leaves them angry or pissed off at you, and you’re going to have a lot more success.
Scott Ingram: For more about Jeff and for links to the previous tips in this series just click over to DailySales.Tips/299 that’s also where you’ll find the video version of Jeff’s tip and links to help you connect with Jeff directly.
Thanks for listening and be sure to come back tomorrow for a bit of a celebratory tip.
“So by staying consistent, what my main goal is to have that person think of me first when the time is right to buy.” – Jill Ammon in today’s Tip 298
“Remember that every prospect you interact with, including the assistant, could be your ticket to the next big sale. So show up, be present, and make a really great first impression.” – Jason Bay in today’s Tip 297
“So don’t buy into the belief that people weren’t interested in what you were selling. And accept the truth and the responsibility that your email wasn’t interesting and your email missed the mark.” – Liz Wendling in today’s Tip 296
“Don’t worry so much about the choices that other people are making. We all have different priorities and goals at different points in our life and heck different points in our week.” – Scott Ingram in today’s Tip 295
“When you have a task, pick a deadline for yourself and when you’re going to accomplish it, map out a plan in a fairly quick fashion and then just grit it out and just do it and just get it done.” – David Weiss in today’s Tip 294
“You run all of that stuff down early on, everything else flows easily after that. And then you can get this thing sent out. Getting it sent within 24 hours the simplest, easiest way that you can increase your conversion rate.” – Adam Hempenstall in today’s Tip 293
“Every time I feel like giving up or any time I feel like I don’t want to keep going, I think back to that and I think about future me and my future kids and I want to give them the same story and I want this to teach the same intrinsic motivators and the work ethic that my parents instilled in me.” – Eddie Baez in today’s Tip 291