“We also need to know what else they consume and whom else they listen to so that we can engage with them in a meaningful way.” – Peter Strohkorb in today’s Tip 1030
Where can you find your ideal customers?
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Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Today’s tip comes from Peter Strohkorb. After 20 years in leadership roles in multinational corporations, Peter couldn’t stand the ineffective ways that businesses use to accelerate their sales. He set himself the task of offering solutions that deliver real results. Since 2011, he’s helped clients to “win more sales, faster” (which is his business motto). Here he is:
Peter Strohkorb: Number five. Now that we know who our ideal customers are, we need to know where they hang out. What influences do they follow and do they listen to? What content do they consume? And where can we find them? Now, the logical answer is probably that we can find them on LinkedIn because let’s face it, that’s what LinkedIn is for. But we also need to know what else they consume and whom else they listen to so that we can engage with them in a meaningful way. Think about.
Scott Ingram: If you’ll click over to DailySales.Tips/1030 we’ll have links for you to connect with Peter and the video version of this tip.
Once you’ve checked that out, be sure to come back tomorrow for another great sales tip. Thanks for listening!